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We are a team of passionate individuals, all driven by a singular goal - to help our merchants succeed.
The Ultimate Guide to Increase Shopify BFCM Sales in 2024
BLACK FRIDAY CYBER MONDAY
BFCM 2024 SPECIAL
29th Nov - 2nd Dec
Read on for the best BFCM toolkit you will need for the
Biggest Shopping Weekend of the Year!
Biggest Shopping Weekend of the Year!
Black Friday, Cyber Monday will start in
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BFCM: The Ultimate Guide to Ecommerce Sales [2024]
BFCM Playbook 2024
BFCM Calendar
2024
2024
BFCM Checklist 2024
BFCM ToolKit
Tips to maximize ROI
this BFCM
this BFCM
BFCM Blogs &
Success Stories
Success Stories
Check Apps by Skai Lama
Ready to Supercharge Your BFCM 2024 Sales?
Implement killer strategies sure to give you the AOV boost you need. Packed with all our hard-earned insights, epic wins, and a few "let's-never-do-that-again" moments into a power-packed playbook just for you.
Download Playbook
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Ultimate BFCM Calendar 2024
Plan a successful holiday season with this comprehensive Black Friday Cyber Monday Calendar 📅
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Close
Close
Close
Close
Close
Close
September 1
Segment Your Audience For All Email marketing campaigns
Close
Go all out on marketing during BFCM. Run influencer marketing, emails, SMS and social media marketing throughout the weekend.
Email marketing tip -
So to ensure your brand gets noticed, set up at least four emails to be sent on Black Friday (and the same on Cyber Monday):
One at 12am to kick off the sale
Another at around 9am (include reviews & social proof)
One more at 4pm (more social proof)
And the last one at 10pm (laced with scarcity and urgency!)
Source - Reconvert.io
September 2
Labor Day
Close
September 2 content
September 3
Close
September 4
Plan Social Media and AD Schedule
Close
September 5
Plan Email and SMS Schedule
Close
September 6
Plan Influencer & Partnership Schedule
Close
September 7
Close
September 8
Close
September 9
Plan for Paid ADs (Google)
Close
September 10
Clean and Segment Your Email List
Close
September 11
Prep Your BFCM Images
Close
September 12
Design Email Templates
Close
September 13
Share BFCM Plan & Budget to Partners
Close
September 14
Close
September 15
Close
September 16
Test & Optimize Website
Close
September 17
Design Social Media Posts and ADs
Close
September 18
Design BFCM Pre-launch page
Close
September 19
Finalize Influencers and Partners
Close
September 20
Design Landing Page
Close
September 21
Close
September 22
Close
September 23
Test & Optimize for Mobile
Close
September 24
Design Google ADs
Close
September 25
Prepare Chatbots & Support
Close
September 26
Create Contingency Plan for Inventory
Close
September 27
Optimize Checkout Pages for BFCM
Close
September 28
Close
September 29
Close
September 30
Close
Close
Close
Close
Close
Close
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Close
Close
October 1
Start Organic Social Media Posts about BFCM
Close
October 2
Create BFCM Deals and Offers
Close
October 3
Create BFCM Product Bundles
Close
October 4
Finalize Shipping Deadlines
Close
October 5
Close
October 6
Close
October 7
Create BFCM Cashback & Winback Program
Close
October 8
Close
October 9
Close
October 10
Set up a Gifting Strategy
Close
October 11
Influencers & Partners Start Promoting the Brand
Close
October 12
Close
October 13
Close
October 14
Prep Your Onsite Campaign
Close
October 15
Close
October 16
Plan for Contests & Giveaways
Close
October 17
Collect UGC Content for Repurposing
Close
October 18
Make BFCM Pre-Launch Page Live
Close
October 19
Close
October 20
Close
October 21
Drive Buyers to Pre-Launch page, to Build Email/ SMS List.
Close
October 22
Run ADs Promoting Pre-Launch Page
Close
October 23
Start Posting and Testing Paid Social Media ADs
Close
October 24
Start running Paid AD (Google)
Close
October 25
Email Reminder about BFCM Deals & Offers
Close
October 26
Close
October 27
Close
October 28
Email Campaign Targeting Past BFCM Buyers
Close
October 29
Close
October 30
Final Push For Email List Growth
Close
October 31
Close
Close
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Close
Close
Close
Close
November 1
Final Teaser Promoting Offers & Deals for BFCM
Close
November 2
Influencers & Partners Start Promoting for BFCM
Close
November 3
Close
November 4
Close
November 5
Close
November 6
Close
November 7
Close
November 8
Close
November 9
Close
November 10
Close
November 11
Close
November 12
Close
November 13
A/B Testing for All Channels
Close
November 14
Close
November 15
Run Reward Campaigns for Loyal Customers
Close
November 16
Close
November 17
Close
November 18
Close
November 19
Email and SMS Campaign for VIP Customers
Close
November 20
Close
November 21
ADs targeting VIP Customers
Close
November 22
Close
November 23
Replace the Pre-Launch Page with BFCM Landing Page
Close
November 24
Close
November 25
Final Update: Onsite Campaign
Close
November 26
Start Final BFCM Promotion Campaign
Close
November 27
Start Final Organic Social Media Content & Paid ADs
Close
November 28
Thanksgiving
Close
November 29
BLACK FRIDAY
Close
November 30
Small Business Saturday
Close
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Close
Close
Close
Close
Close
Close
December 1
Monitor Inventory
Close
December 2
Close
December 3
Close
December 4
Final Cyber Weekend Email
Close
December 5
Stop BFCM Campaigns
Close
December 6
Close
December 7
Close
December 8
Close
December 9
Close
December 10
Send Gift Guides to Most Engaged Customers
Close
December 11
Close
December 12
Audit BFCM Performance
Close
December 13
Close
December 14
Close
December 15
Close
December 16
Close
December 17
Close
December 18
Close
December 19
Close
December 20
Close
December 21
Close
December 22
Close
December 23
Close
December 24
Close
December 25
Close
December 26
Close
December 27
Close
December 28
Close
December 29
Close
December 30
Close
December 31
Close
Close
Close
Close
Close
September 1
Segment Your Audience For All Email marketing campaigns
Close
Go all out on marketing during BFCM. Run influencer marketing, emails, SMS and social media marketing throughout the weekend.
Email marketing tip -
So to ensure your brand gets noticed, set up at least four emails to be sent on Black Friday (and the same on Cyber Monday):
One at 12am to kick off the sale
Another at around 9am (include reviews & social proof)
One more at 4pm (more social proof)
And the last one at 10pm (laced with scarcity and urgency!)
Source - Reconvert.io
September 2
Labor Day
Close
September 2 content
September 4
Plan Social Media and AD Schedule
Close
September 5
Plan Email and SMS Schedule
Close
September 6
Plan Influencer & Partnership Schedule
Close
September 9
Plan for Paid ADs (Google)
Close
September 10
Clean and Segment Your Email List
Close
September 11
Prep Your BFCM Images
Close
September 12
Design Email Templates
Close
September 13
Share BFCM Plan & Budget to Partners
Close
September 16
Test & Optimize Website
Close
September 17
Design Social Media Posts and ADs
Close
September 18
Design BFCM Pre-launch page
Close
September 19
Finalize Influencers and Partners
Close
September 20
Design Landing Page
Close
September 23
Test & Optimize for Mobile
Close
September 24
Design Google ADs
Close
September 25
Prepare Chatbots & Support
Close
September 26
Create Contingency Plan for Inventory
Close
September 27
Optimize Checkout Pages for BFCM
Close
October 1
Start Organic Social Media Posts about BFCM
Close
October 2
Create BFCM Deals and Offers
Close
October 3
Create BFCM Product Bundles
Close
October 4
Finalize Shipping Deadlines
Close
October 7
Create BFCM Cashback & Winback Program
Close
October 10
Set up a Gifting Strategy
Close
October 11
Influencers & Partners Start Promoting the Brand
Close
October 14
Prep Your Onsite Campaign
Close
October 16
Plan for Contests & Giveaways
Close
October 17
Collect UGC Content for Repurposing
Close
October 18
Make BFCM Pre-Launch Page Live
Close
October 21
Drive Buyers to Pre-Launch page, to Build Email/ SMS List.
Close
October 22
Run ADs Promoting Pre-Launch Page
Close
October 23
Start Posting and Testing Paid Social Media ADs
Close
October 24
Start running Paid AD (Google)
Close
October 25
Email Reminder about BFCM Deals & Offers
Close
October 28
Email Campaign Targeting Past BFCM Buyers
Close
October 30
Final Push For Email List Growth
Close
November 1
Final Teaser Promoting Offers & Deals for BFCM
Close
November 2
Influencers & Partners Start Promoting for BFCM
Close
November 13
A/B Testing for All Channels
Close
November 15
Run Reward Campaigns for Loyal Customers
Close
November 19
Email and SMS Campaign for VIP Customers
Close
November 21
ADs targeting VIP Customers
Close
November 23
Replace the Pre-Launch Page with BFCM Landing Page
Close
November 25
Final Update: Onsite Campaign
Close
November 26
Start Final BFCM Promotion Campaign
Close
November 27
Start Final Organic Social Media Content & Paid ADs
Close
November 28
Thanksgiving
Close
November 29
BLACK FRIDAY
Close
November 30
Small Business Saturday
Close
December 1
Monitor Inventory
Close
December 4
Final Cyber Weekend Email
Close
December 5
Stop BFCM Campaigns
Close
December 10
Send Gift Guides to Most Engaged Customers
Close
December 12
Audit BFCM Performance
Close
BFCM Checklist 2024
Pin this on your desk and we guarantee a bumper holiday season 2024
Plan for Early BFCM
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Know Your Customer Segment
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Inventory & Supply Chain
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Deals and Offers
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Website Optimization
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Shipping and Payment
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Content Strategy
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Email Marketing Campaign
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SMS Campaign
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Paid Marketing
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Social Media Campaign
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Influencer Campaign
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Partnership Campaign
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Measure Your Metrics
Sales Metrics
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Support Metrics
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Customer Metrics
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Traffic Metrics
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Inventory Metrics
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Engage in Post-BFCM Activities
Reviews
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Re-engagement
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Reflect on what worked and what didn’t
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BFCM 2024 ToolKit
Here are some easy ways to increase AOV, Retention and Conversions this BFCM
Master BFCM with Strategic Bundling
Drive sales and delight shoppers with irresistible bundles. Let shoppers bundle popular items at special prices, simplify choices through curation, offer unmatched value with discounts, and watch your revenue soar.
Get Started
Versatile Power of Gift Cards for BFCM
Gift cards, a conventional gifting option, are now a dynamic tool reshaping BFCM sales strategies. Consider offering cash backs in the form of gift cards to ensure future store visits. Planning a marketing campaign for BFCM? Use gift cards as incentives to win back dormant customers. And don't forget the allure of discounted gift cards for BFCM—offering value while guaranteeing a return visit.
Use Gift Cards During BFCM
Optimized Checkout is Key for BFCM Success
This BFCM, enhance your checkout for a swift, user-friendly experience, turning visitors into loyal customers. Incorporate strategic checkout upsells, provide localised payment and shipping options, show trust badges and reviews at checkout to be the difference between cart abandonment and a successful sale.
Increase Conversions
Gear Up for Gifting for Holiday Shoppers
Shoppers aren't just buying for themselves during BFCM. It is a great occasion to set yourself apart and convert holiday shoppers by integrating gifting features. Make their gifting journey seamless, and they'll choose you every time.
Get Started with Digital Gifting
Power of 'Free Gift with Purchase' for BFCM
Offering a 'Free Gift with Purchase' (FGWP) can be a game-changer. Not only does it incentivize higher spending, but it also enhances customer satisfaction and loyalty. Dive deeper and discover best practices for implementing FGWP during BFCM!
How to Offer Free Gifts
Unlock BFCM 2024 Sales with this Guide
In this comprehensive guide, we delve into the heart of BFCM sales, uncovering the trends, tactics, and tools that can amplify your success this year and beyond. Having worked with thousands of brands online, we have synthesised everything into a detailed breakdown of actionable steps you can take to double your BFCM sales.
Read the Guide
Read these Guides for a successful BFCM 2024
Browse through well researched and in-depth strategies to help you plan BFCM
Tips from the Shopify Community on how to maximise revenue during BFCM!
SEOKart & DeskMoz
The Black Friday Cyber Monday (BFCM) sale is the best way to boost your year-end sales figures.
Create a dedicated page and introduce a new range of products at discounted prices for a limited time, along with discounts on existing products to keep the sale exciting. Be sure to send an email at least 7 days before the BFCM newsletter, explaining what to expect during the sale. Don’t forget to optimize the page for speed and mobile responsiveness. And if you’re starting early, target BFCM keywords around your brand or product - it can help even bring down the cost of acquisition on ad campaigns!
IgnitePOST
There are 2 keys to having an amazing BFCM: Segmentation and Omnichannel experiences.
Separating your user list into segments of customers allows you to give the appropriate experience to that group of customers based on their past behavior. For example, your VIP customers should get a much different experience than customers who have only purchased from you once. By categorizing this list and segmenting appropriately, you can create much more targeted, personalized messages, which in turn will perform much better. Once you have your segments figured out, the next key is to create omnichannel experiences for these segments. Send your segments an email, but then follow it up with an SMS as well as a piece of physical mail that lands in their mailbox. Using a product like IgnitePOST, you can actually start off by sending your segment a handwritten note that arrives in their mailbox and then follow it up with an email and text message. This combination produces results that are 10X better than the results you get if you just use email alone.
PageFly
Having a dedicated Black Friday Cyber Monday (BFCM) landing page provides several key advantages for your Shopify stores.
It serves as a centralized hub for showcasing exclusive deals and promotions, ensuring that your customers are immediately greeted with enticing offers. This focused approach improves user experience and increases the likelihood of conversion, as your customers can quickly find what they're looking for. Moreover, you can utilize apps like PageFly to effortlessly construct and customize your BFCM landing page. PageFly's user-friendly interface and versatile templates make it easy to create visually appealing and high-converting pages without the need for extensive coding knowledge. And by combining Easy Bundles | Bundle Builder with PageFly, you can not only enhance your Average Order Value (AOV) but also save money during one of the busiest sales periods of the year.
Flits
Reward programs tend to yield better results than immediate discounts. Rewards ensure that customers are incentivized to return and use the credits/cashbacks they've earned.
Implementing a rewards and referral program can significantly boost sales. It's also essential to effectively communicate the details about the rewards ahead of BFCM.This allows customers to plan ahead and create a wishlist accordingly. Additionally, inform customers about their earned credits via text messages, emails, or pop-up notifications. Merchants can also reward loyal customers with bonus credits before the sale day to nudge them to buy during BFCM.
QuickReply.ai
One of the most effective ways to capitalize on the BFCM shopping spree is to leverage WhatsApp's conversational marketing.
Given its 98% open rate and 60% conversion rate, WhatsApp can help you close sales faster. Use real-time customer support and cart recovery messages to enhance customer engagement and increase revenue.
UpPromote
Affiliate marketing program is a wonderful word-of-mouth tool that is cost-effective and successfully builds customer loyalty for your business.
Bring new customers to your store to build retention and loyalty with your customers. As a result, launching an affiliate marketing campaign for BFCM would be extra valuable during this holiday season. Depending on your business'size, you can find any solution to help you build and grow your affiliate marketing. UpPromote: Affiliate & Referral is a great suggestion for all kinds of brands and eCommerce stores.
Why BFCM is critical for you?
2024 BFCM was the most historic day for Shopify merchants. 2024 will be no different. You need to be prepared with the best BFCM strategy and tools that will guarantee an astounding success.
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$9.3B
Total Global Sales
55000+ Shopify Merchants
Highest selling day ever on shopify
61 M Shoppers
Purchased from Shopify Merchants