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Shopify Apps
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The Ultimate Guide to Increase Shopify BFCM Sales in 2024
BFCM 2026 Guide
27th Nov - 30th Nov
Your guide to strategies, tools, insights & checklists to unlock success this
Black Friday Cyber Monday for your Shopify Store
Black Friday Cyber Monday for your Shopify Store
Black Friday, Cyber Monday will start in
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Explore BFCM Guide
Black Friday Cyber Monday Guide
Why is BFCM critical for Shopify Stores
$11.5B
Total Global Sales
76 M
Total Shoppers
67000+
Total Merchants Selling
$108.56
Average Cart Price (USD)
BFCM AOV Drivers
Battle-tested AOV drivers, used by thousands of Shopify stores during Black Friday and Cyber Monday to generate millions in revenue.
Build Your Gift Box
Tap into involved holiday gift shoppers by letting them personalise their gift set step by step.
Pre-curated Gift Hampers
Simplify decision-making for gift buyers with a pre-curated hamper consisting of your most ‘frequently-bought-together’ products on your store. Add a discount.
Subscription Bundles
Capitalise on incoming Black Friday traffic. Lock them in with subscription bundles to drive repeat purchases.
Discounted Add-ons in Bundles
Tap into involved holiday gift shoppers by letting them personalise their gift set step by step.
Quantity Breaks Bundle
Create quantity breaks bundles with variant selectors over and above quantity selectors.
Gifting Add Ons on Product Page
Add neat check boxes next to your products with an ‘upsell bundle’ set up. Offer variant selection on gift wraps, ribbons, cards & more.
Gifting Add On in Checkout
Add an opt-in checkbox on your checkout page to cross-sell gift wraps, cards & more.
Checkout Product Upsells
Recommend products related to items in their wishlist, cart items, or past purchase history.. Use AI recommendations to increase relevancy.
Checkout Non-Product Upsells
Recommend upsells like gift wraps, fragile packaging, insurance, warranties & cards at checkout. Create a new revenue stream.
Checkout Line Item Upsells
Target customers as they review their cart line items. Tap into high purchase intent by suggesting subscription upgrades, tiered volume discounts & custom add-ons.
Buy X Get Y (BoGo)
Create promos that let customers choose one discounted 'Y' product when they buy from a set of 'X' products. E.g. Buy 3, get 1 free. Place on product page or side cart.
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Advanced BoGo
A BoGo with more conditions. E.g. Buy x products from collection A, to get y products from collection B at 40% off. Or add 2 products and get 50% off less expensive products
Simple Tiered Discounts
Create discount tiers based on quantity or spending amount. Apply a specific customer or market rule. Place on product or cart page.
Advanced Tiered Discounts
Create highly customized tiered discounts with advanced eligibility rules & tiers based on specific products. For e.g. Tiered discounts on women’s clothing with products tagged as t-shirts & leggings.
Goal-Based Progress Bars
An effective way to gamify tiered discounts. Display the progress bar in your cart and encourage customers to buy more. Create a quantity-based or amount-based discount bar. Or even just a free gift one. Better yet, create a combined discount bar that offers free gifts, free shipping, percentage or volume discounts.
Checkout Free Shipping Progress Bar
A free shipping progress bar at checkout helps you gamify and encourage customers to purchase more to reach the free shipping threshold.
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BFCM Conversion Drivers
Proven strategies to drive up conversions on your Shopify store this holiday season.
Checkout Trust Badges
Reinforce trust in your brand and eliminate last-minute objections to purchase by showcasing reviews at checkout. Essential for first-time shoppers during Black Friday
Checkout Reviews & Ratings
Add customer reviews & ratings to reassure shoppers of their decision and propel purchase intent. Essential for first-time shoppers during Black Friday.
Custom Message
Reinforce trust in your brand and eliminate last-minute objections to purchase by showcasing reviews at checkout. Essential for first-time shoppers during Black Friday
Single Code. Multiple Discounts.
This BFCM, don’t bother with multiple codes. Simplify your marketing communication & drive conversions by simplifying redemption for customers. Create a single code for product discounts, order discounts & shipping discounts.
Multi-selection Free Gift
Allow customers to choose their gift with variant selection options, based on multiple spend tiers. Possible in cart.
Display All Discount Codes
Showcase all available discount codes at checkout for shopper convenience and to quietly nudge them to complete purchase & convert.
Auto-add Free gift
Drive conversions by delighting with free gifts. Add free gifts automatically added to the cart based on spend or quantity rules.
Schedule Delivery
There’s nothing better than a gift that arrives right on a specific holiday date. Let your customers schedule delivery.
Personalised Video & Text Messaging
Take personalization to the next level by empowering customers to send text or video messages to their loved ones, along with gifts they purchase.
BFCM 2026 ToolKit
Read through in-depth practical guides on Black Friday promotional ideas,
checkout optimization, BFCM marketing tips & more.
BFCM eCommerce Checkout Optimization
Learn from the insights we gained by analysing 60+ Shopify checkout pages. Leverage these actionable strategies to drive AOV & conversion at checkout, during BFCM.
Read Blog
Brilliant Black Friday Product Bundling Strategies
Bundling & Black Friday go hand-in-hand. Unlock AOV growth with this essential BFCM promotional strategy.
Read Blog
Black Friday Discount Campaigns
There is no BFCM without discount campaigns. Explore this deep dive into Black Friday promotion ideas driven by discounts.
Read Blog
Complete Guide to BFCM Deals & Offers
Wondering what offers to run this BFCM on your Shopify store? Here’s an in-depth blog that gives you access to 21 Black Friday Cyber Monday deals & offers.
Read Blog
Black Friday CRO Strategies
Wondering how to drive conversion rate optimization for your store during BFCM? Read through these practical Black Friday CRO Strategies to know more.
Read Blog
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Black Friday Checklist (In-Depth)
Loved our downloadable checklist? Now explore each action point in-depth with this deep dive.
Read Blog
Read More
BFCM Checklist 2026
Pin this on your desk and we guarantee a bumper holiday season 2026
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Plan for Early BFCM
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Know Your Customer Segment
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Inventory & Supply Chain
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Deals and Offers
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Website Optimization
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Shipping and Payment
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Content Strategy
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Email Marketing Campaign
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SMS Campaign
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Paid Marketing
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Social Media Campaign
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Influencer Campaign
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Partnership Campaign
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Measure Your Metrics
Sales Metrics
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Support Metrics
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Customer Metrics
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Traffic Metrics
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Inventory Metrics
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Engage in Post-BFCM Activities
Reviews
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Re-engagement
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Reflect on what worked and what didn’t
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Ready to Supercharge Your BFCM 2026 Sales?
Implement killer strategies sure to give you the AOV boost you need. Packed with all our hard-earned insights, epic wins, and a few "let's-never-do-that-again" moments into a power-packed playbook just for you.
Biggest App Sale
Make the most of our special pricing to drive AOV & conversions during Black Friday.
