BLACK FRIDAY CYBER MONDAY
BFCM 2025 SPECIAL

29th Nov - 2nd Dec
Read on for the best BFCM toolkit you will need for the
Biggest Shopping Weekend of the Year!
Black Friday, Cyber Monday will start in
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Book a Free BFCM Audit

BFCM: The Ultimate Guide to Ecommerce Sales [2025]

BFCM Playbook 2025
BFCM Calendar
2025
BFCM Checklist 2025
BFCM ToolKit
Tips to maximize ROI
this BFCM
BFCM Blogs &
Success Stories
Check Apps by Skai Lama

Ready to Supercharge Your BFCM 2025 Sales?

Implement killer strategies sure to give you the AOV boost you need. Packed with all our hard-earned insights, epic wins, and a few "let's-never-do-that-again" moments into a power-packed playbook just for you.

Download Playbook

Ultimate BFCM Calendar 2025

Plan a successful holiday season with this comprehensive Black Friday Cyber Monday Calendar 📅

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
September
October
November
December
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
a
September Blank 1
Close
b
September Blank 2
Close
c
September Blank 3
Close
d
September Blank 4
Close
e
September Blank 5
Close
f
September Blank 6
Close
September 1
Segment Your Audience For All Email marketing campaigns
g
September 1
Close

Go all out on marketing during BFCM. Run influencer marketing, emails, SMS and social media marketing throughout the weekend.

‍

Email marketing tip -

So to ensure your brand gets noticed, set up at least four emails to be sent on Black Friday (and the same on Cyber Monday):

‍

One at 12am to kick off the sale

Another at around 9am (include reviews & social proof)

One more at 4pm (more social proof)

And the last one at 10pm (laced with scarcity and urgency!)

Source - Reconvert.io

‍

September 2
Labor Day
h
September 2
Close

September 2 content

September 3
i
September 3
Close
September 4
Plan Social Media and AD Schedule
j
September 4
Close
September 5
Plan Email and SMS Schedule
k
September 5
Close
September 6
Plan Influencer & Partnership Schedule
l
September 6
Close
September 7
m
September 7
Close
September 8
n
September 8
Close
September 9
Plan for Paid ADs (Google)
o
September 9
Close
September 10
Clean and Segment Your Email List
p
September 10
Close
September 11
Prep Your BFCM Images
q
September 11
Close
September 12
Design Email Templates
r
September 12
Close
September 13
Share BFCM Plan & Budget to Partners
s
September 13
Close
September 14
t
September 14
Close
September 15
u
September 15
Close
September 16
Test & Optimize Website
v
September 16
Close
September 17
Design Social Media Posts and ADs
w
September 17
Close
September 18
Design BFCM Pre-launch page
x
September 18
Close
September 19
Finalize Influencers and Partners
y
September 19
Close
September 20
Design Landing Page
z
September 20
Close
September 21
za
September 21
Close
September 22
zb
September 22
Close
September 23
Test & Optimize for Mobile
zc
September 23
Close
September 24
Design Google ADs
zd
September 24
Close
September 25
Prepare Chatbots & Support
ze
September 25
Close
September 26
Create Contingency Plan for Inventory
zf
September 26
Close
September 27
Optimize Checkout Pages for BFCM
zg
September 27
Close
September 28
zh
September 28
Close
September 29
zi
September 29
Close
September 30
zj
September 30
Close
zk
September Blank 7
Close
zl
September Blank 8
Close
zm
September Blank 9
Close
zn
September Blank 10
Close
zo
September Blank 11
Close
zp
September Blank 12
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
October Blank 4
35
Close
October Blank 1
a
Close
October 1
Start Organic Social Media Posts about BFCM
October 1
b
Close
October 2
Create BFCM Deals and Offers
October 2
c
Close
October 3
Create BFCM Product Bundles
October 3
d
Close
October 4
Finalize Shipping Deadlines
October 4
e
Close
October 5
October 5
f
Close
October 6
October 6
g
Close
October 7
Create BFCM Cashback & Winback Program
October 7
h
Close
October 8
October 8
i
Close
October 9
October 9
j
Close
October 10
Set up a Gifting Strategy
October 10
k
Close
October 11
Influencers & Partners Start Promoting the Brand
October 11
l
Close
October 12
October 12
m
Close
October 13
October 13
n
Close
October 14
Prep Your Onsite Campaign
October 14
o
Close
October 15
October 15
p
Close
October 16
Plan for Contests & Giveaways
October 16
q
Close
October 17
Collect UGC Content for Repurposing
October 17
r
Close
October 18
Make BFCM Pre-Launch Page Live
October 18
s
Close
October 19
October 19
t
Close
October 20
October 20
u
Close
October 21
Drive Buyers to Pre-Launch page, to Build Email/ SMS List.
October 21
v
Close
October 22
Run ADs Promoting Pre-Launch Page
October 22
w
Close
October 23
Start Posting and Testing Paid Social Media ADs
October 23
x
Close
October 24
Start running Paid AD (Google)
October 24
y
Close
October 25
Email Reminder about BFCM Deals & Offers
October 25
z
Close
October 26
October 26
za
Close
October 27
October 27
zb
Close
October 28
Email Campaign Targeting Past BFCM Buyers
October 28
zc
Close
October 29
October 29
zd
Close
October 30
Final Push For Email List Growth
October 30
ze
Close
October 31
October 31
zf
Close
October Blank 2
zg
Close
October Blank 3
zh
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
November Blank 1
a
Close
November Blank 2
b
Close
November Blank 3
c
Close
November Blank 4
d
Close
November 1
Final Teaser Promoting Offers & Deals for BFCM
November 1
e
Close
November 2
Influencers & Partners Start Promoting for BFCM
November 2
f
Close
November 3
November 3
g
Close
November 4
November 4
h
Close
November 5
November 5
i
Close
November 6
November 6
j
Close
November 7
November 7
k
Close
November 8
November 8
l
Close
November 9
November 9
m
Close
November 10
November 10
n
Close
November 11
November 11
o
Close
November 12
November 12
p
Close
November 13
A/B Testing for All Channels
November 13
q
Close
November 14
November 14
r
Close
November 15
Run Reward Campaigns for Loyal Customers
November 15
s
Close
November 16
November 16
t
Close
November 17
November 17
u
Close
November 18
November 18
v
Close
November 19
Email and SMS Campaign for VIP Customers
November 19
w
Close
November 20
November 20
x
Close
November 21
ADs targeting VIP Customers
November 21
y
Close
November 22
November 22
z
Close
November 23
Replace the Pre-Launch Page with BFCM Landing Page
November 23
za
Close
November 24
November 24
zb
Close
November 25
Final Update: Onsite Campaign
November 25
zc
Close
November 26
Start Final BFCM Promotion Campaign
November 26
zd
Close
November 27
Start Final Organic Social Media Content & Paid ADs
November 27
ze
Close
November 28
Thanksgiving
November 28
zf
Close
November 29
BLACK FRIDAY
November 29
zg
Close
November 30
Small Business Saturday
November 30
zh
Close
November Blank 5
zi
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
December Blank 1
a
Close
December Blank 2
b
Close
December Blank 3
c
Close
December Blank 4
d
Close
December Blank 5
e
Close
December Blank 6
f
Close
December 1
Monitor Inventory
December 1
j
Close
December 2
December 2
k
Close
December 3
December 3
l
Close
December 4
Final Cyber Weekend Email
December 4
m
Close
December 5
Stop BFCM Campaigns
December 5
n
Close
December 6
December 6
o
Close
December 7
December 7
p
Close
December 8
December 8
q
Close
December 9
December 9
r
Close
December 10
Send Gift Guides to Most Engaged Customers
December 10
s
Close
December 11
December 11
t
Close
December 12
Audit BFCM Performance
December 12
u
Close
December 13
December 13
v
Close
December 14
December 14
w
Close
December 15
December 15
x
Close
December 16
December 16
y
Close
December 17
December 17
z
Close
December 18
December 18
za
Close
December 19
December 19
zb
Close
December 20
December 20
zc
Close
December 21
December 21
zd
Close
December 22
December 22
ze
Close
December 23
December 23
zf
Close
December 24
December 24
zg
Close
December 25
December 25
zh
Close
December 26
December 26
zi
Close
December 27
December 27
zk
Close
December 28
December 28
zl
Close
December 29
December 29
zm
Close
December 30
December 30
zn
Close
December 31
December 31
zo
Close
December Blank 7
zp
Close
December Blank 8
zq
Close
December Blank 9
zr
Close
December Blank 10
zs
Close
September
October
November
December
September 1
Segment Your Audience For All Email marketing campaigns
g
September 1
Close

Go all out on marketing during BFCM. Run influencer marketing, emails, SMS and social media marketing throughout the weekend.

‍

Email marketing tip -

So to ensure your brand gets noticed, set up at least four emails to be sent on Black Friday (and the same on Cyber Monday):

‍

One at 12am to kick off the sale

Another at around 9am (include reviews & social proof)

One more at 4pm (more social proof)

And the last one at 10pm (laced with scarcity and urgency!)

Source - Reconvert.io

‍

September 2
Labor Day
h
September 2
Close

September 2 content

September 4
Plan Social Media and AD Schedule
j
September 4
Close
September 5
Plan Email and SMS Schedule
k
September 5
Close
September 6
Plan Influencer & Partnership Schedule
l
September 6
Close
September 9
Plan for Paid ADs (Google)
o
September 9
Close
September 10
Clean and Segment Your Email List
p
September 10
Close
September 11
Prep Your BFCM Images
q
September 11
Close
September 12
Design Email Templates
r
September 12
Close
September 13
Share BFCM Plan & Budget to Partners
s
September 13
Close
September 16
Test & Optimize Website
v
September 16
Close
September 17
Design Social Media Posts and ADs
w
September 17
Close
September 18
Design BFCM Pre-launch page
x
September 18
Close
September 19
Finalize Influencers and Partners
y
September 19
Close
September 20
Design Landing Page
z
September 20
Close
September 23
Test & Optimize for Mobile
zc
September 23
Close
September 24
Design Google ADs
zd
September 24
Close
September 25
Prepare Chatbots & Support
ze
September 25
Close
September 26
Create Contingency Plan for Inventory
zf
September 26
Close
September 27
Optimize Checkout Pages for BFCM
zg
September 27
Close
October 1
Start Organic Social Media Posts about BFCM
October 1
b
Close
October 2
Create BFCM Deals and Offers
October 2
c
Close
October 3
Create BFCM Product Bundles
October 3
d
Close
October 4
Finalize Shipping Deadlines
October 4
e
Close
October 7
Create BFCM Cashback & Winback Program
October 7
h
Close
October 10
Set up a Gifting Strategy
October 10
k
Close
October 11
Influencers & Partners Start Promoting the Brand
October 11
l
Close
October 14
Prep Your Onsite Campaign
October 14
o
Close
October 16
Plan for Contests & Giveaways
October 16
q
Close
October 17
Collect UGC Content for Repurposing
October 17
r
Close
October 18
Make BFCM Pre-Launch Page Live
October 18
s
Close
October 21
Drive Buyers to Pre-Launch page, to Build Email/ SMS List.
October 21
v
Close
October 22
Run ADs Promoting Pre-Launch Page
October 22
w
Close
October 23
Start Posting and Testing Paid Social Media ADs
October 23
x
Close
October 24
Start running Paid AD (Google)
October 24
y
Close
October 25
Email Reminder about BFCM Deals & Offers
October 25
z
Close
October 28
Email Campaign Targeting Past BFCM Buyers
October 28
zc
Close
October 30
Final Push For Email List Growth
October 30
ze
Close
November 1
Final Teaser Promoting Offers & Deals for BFCM
November 1
e
Close
November 2
Influencers & Partners Start Promoting for BFCM
November 2
f
Close
November 13
A/B Testing for All Channels
November 13
q
Close
November 15
Run Reward Campaigns for Loyal Customers
November 15
s
Close
November 19
Email and SMS Campaign for VIP Customers
November 19
w
Close
November 21
ADs targeting VIP Customers
November 21
y
Close
November 23
Replace the Pre-Launch Page with BFCM Landing Page
November 23
za
Close
November 25
Final Update: Onsite Campaign
November 25
zc
Close
November 26
Start Final BFCM Promotion Campaign
November 26
zd
Close
November 27
Start Final Organic Social Media Content & Paid ADs
November 27
ze
Close
November 28
Thanksgiving
November 28
zf
Close
November 29
BLACK FRIDAY
November 29
zg
Close
November 30
Small Business Saturday
November 30
zh
Close
December 1
Monitor Inventory
December 1
j
Close
December 4
Final Cyber Weekend Email
December 4
m
Close
December 5
Stop BFCM Campaigns
December 5
n
Close
December 10
Send Gift Guides to Most Engaged Customers
December 10
s
Close
December 12
Audit BFCM Performance
December 12
u
Close

Unlock BFCM 2023 Sales with this Guide
The Ultimate Guide to Increase Shopify BFCM Sales in 2024

Unlock BFCM 2024 Sales with this Guide

In this comprehensive guide, we delve into the heart of BFCM sales, uncovering the trends, tactics, and tools that can amplify your success this year and beyond.
Having worked with thousands of brands online, we have synthesised everything into a detailed breakdown of actionable steps you can take to double your BFCM sales.

Read the Guide

BFCM Checklist 2025

Pin this on your desk and we guarantee a bumper holiday season 2025

Thank you! Your BFCM 2024 Checklist is ready for download.
Download Checklist
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Plan for an Early BFCM
Know Your Customer Segment
Inventory & Supply Chain
Deals and Offers
Website Optimization
Shipping and Payment
Content Strategy
Email Marketing Campaign
SMS Campaign
Paid Marketing
Social Media Campaign
Influencer Campaign
Partnership Campaign
Measure Your Metrics
Engage in Post-BFCM Activities

Plan for Early BFCM

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Know Your Customer Segment

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Inventory & Supply Chain

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Deals and Offers

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Website Optimization

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Shipping and Payment

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Content Strategy

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Email Marketing Campaign

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SMS Campaign

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Paid Marketing

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Social Media Campaign

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Influencer Campaign

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Partnership Campaign

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Measure Your Metrics

Sales Metrics

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Support Metrics

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Customer Metrics

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Traffic Metrics

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Inventory Metrics

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Engage in Post-BFCM Activities

Reviews

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Re-engagement

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Reflect on what worked and what didn’t

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Plan for Early BFCM

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13-Point Black Friday Checklist for 2024 [Step-by-Step Preparation Guide]

BFCM 2025 ToolKit

Here are some easy ways to increase AOV, Retention and Conversions this BFCM

21 Best Black Friday Cyber Monday Deals and Offers That Actually Work

Black Friday Cyber Monday (BFCM) is a crucial shopping event for businesses. Learn how to boost sales and conversions with strategic deals and offers that attract customers and increase average order value.

Read Blog
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

11 Brilliant Product Bundling Strategies To Try This BFCM [+ Examples]

Boost your BFCM sales with product bundling strategies like pure bundles, pre-curated sets, and subscription bundles. These bundles offer convenience, exclusivity, and discounts, driving customer purchases during the BFCM shopping rush.

Read Blog
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Black Friday Promotion Ideas - 13 Discount Pricing Strategies that Work [with Examples]

Black Friday Cyber Monday (BFCM) is a critical ecommerce event. Learn how to attract customers and boost conversions with strategic discount pricing ideas using Shopify for your online store.

Read Blog
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

The Ultimate Guide to Ecommerce Checkout Optimization for Black Friday

Learn how we analyzed 60 Shopify checkout pages during BFCM and used Checkout Wiz to build the perfect checkout page, increasing conversions, AOV, and retention. Discover actionable strategies for your store!

Read Blog
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Gear Up for Gifting for Holiday Shoppers

Shoppers aren't just buying for themselves during BFCM. It is a great occasion to set yourself apart and convert holiday shoppers by integrating gifting features. Make their gifting journey seamless, and they'll choose you every time.

Get Started with Digital Gifting
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Power of 'Free Gift with Purchase' for BFCM

Offering a 'Free Gift with Purchase' (FGWP) can be a game-changer. Not only does it incentivize higher spending, but it also enhances customer satisfaction and loyalty. Dive deeper and discover best practices for implementing FGWP during BFCM!

How to Offer Free Gifts
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Unlock BFCM 2025 Sales with this Guide

In this comprehensive guide, we delve into the heart of BFCM sales, uncovering the trends, tactics, and tools that can amplify your success this year and beyond. Having worked with thousands of brands online, we have synthesised everything into a detailed breakdown of actionable steps you can take to double your BFCM sales.

Read the Guide

10 BFCM Landing Page Giveaway by GemPages

Take your store to the next level this BFCM season with GemPages! Upgrade to the Optimize Plan and get 20% OFF your first 3 months. Offer valid from Oct 1st to Nov 29th. Don’t miss out!

Read the Guide

Read these Guides for a successful BFCM 2025

Browse through well researched and in-depth strategies to help you plan BFCM

BFCM
Black Friday CRO: Maximising Conversions on Shopify
Read more
Conversion
The Ultimate Guide to Ecommerce Checkout Optimization for Black Friday
Read more
BFCM
Black Friday Email Marketing: Strategies, Examples, and Tips
Read more
BFCM
8 Post-BFCM Customer Retention Strategies Every Shopify Store Must Try
Read more
BFCM
13-Point Black Friday Checklist for 2025 [Step-by-Step Preparation Guide]
Read more
BFCM
Black Friday Promotion Ideas: 13 Discount Pricing Strategies that Work [with Examples]
Read more
Learn More

Tips from the Shopify Community on how to maximise revenue during BFCM!

Downpay
Don't let being out of stock limit your sales during BFCM. Try using $0 deposits as a strategy.

Many businesses rely on back-in-stock notifications when their products sell out during BFCM. However, customers want to commit to a purchase immediately and lock in the discounted price, not wait until later when the sale is over. If you know you'll be restocking products within the next month or two, capture customer intent in the moment by taking $0 deposit orders on out-of-stock items. Orders come in, a card gets stored on file, and customers commit to your brand and lock in the BFCM discount. This strategy has been proven to boost sales by up to 30% and improve conversion rates.

Diana Birsan
Cofounder

Why BFCM is critical for you?

2025 BFCM was the most historic day for Shopify merchants. 2025 will be no different. You need to be prepared with the best BFCM strategy and tools that will guarantee an astounding success.

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Book a Free BFCM Audit
$9.3B
Total Global Sales
55000+ Shopify Merchants
Highest selling day ever on shopify
61 M Shoppers
Purchased from Shopify Merchants

Success Stories

Increasing Conversion Rates by 20%: Arbor Made's Success Story with Easy Bundles

Skailama
Read more

How a Beauty Brand Leveraged GiftKart to Boost Revenue and Customer Retention

Skailama
Read more

How Lathr Used Personal Care Product Bundling to Boost Sales by $17,221.79 in 30 Days
Read more
View more

Check our apps

Easy Bundles
All-In-One Bundle Builder
Kite
Free Gifts with Purchase and Discount Campaigns
Giftkart
Retention Suite with Cash Back, Gift Cards & Store Credits
Checkout wiz
Customize Shopify Checkout with 10+ Features
Byte
Product Recommendation Quiz Builder
Giftlab
Gift Boxes with Greeting Card, Wrapping and Video Message
Fly
Fixed Bundles, Volume Bundles & Frequently Bought Together
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Our Apps will be a game changer for your Shopify Store

Merchants are raving about our apps. With 5X ROI in less than a month, we are confident our apps will transform your store and skyrocket AOV and Retention.

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We are a team of  passionate individuals, all driven by a singular goal - to help our merchants succeed.

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