Introducing the recently upgraded Subscription Bundle builder in the Easy Bundles app for Shopify Store Owners.
Now merchants can create dedicated subscription bundles in a way that:
Converts shoppers from single purchase bundles to subscription bundles
Increases conversion rates on subscription bundles
Increases adoption of higher frequency subscription bundles
Whether it’s the immersive bundle-building experience or the dynamic nature of selections; the all-new subscription bundle takes care of all the loose ends in its earlier versions.
Problem We're Solving
Most bundling solutions focus on product page bundles or full-page bundles, targeting one-time purchases. Subscriptions are an afterthought and a lost opportunity.
What if we could better leverage different discounts for different subscription frequencies?
A dedicated full-page subscription bundle builder helps us do this by providing an immersive subscription bundle-building experience.
Impact
A dedicated subscription bundle builder impacts the following in your store:
Improves Retention: The high-converting layout of Easy Bundle’s subscription bundle makes it easy for customers to switch from one-time to subscription purchases. This locks in a customer for a longer period.
Increases Customer Lifetime Value: Want to generate more revenue per customer? An effective subscription bundle helps as it promises higher purchase frequencies.
Increases Average Order Value: Bundles increase average order value by design. A bundled subscription generates more per transaction compared to a single product order.
Improving Conversion Rates: The intuitive user interface (UI) of subscription bundles encourages switching from one-time to subscriptions, effectively increasing conversion rates on subscription bundles. The capability to display different discounts for different frequencies improves conversion rates on higher-frequency bundles.
How to Make it Work
1. Integrate with Subscription App: Begin by integrating the subscription bundle with an existing subscription app that manages subscriptions. E.g. Stay AI, BOLD, Appstle. Ensure all products that are part of the subscription bundle are in the same subscription group within the subscription app.
2. Shortlist Your Products: Decide on the products you want to include in your bundle.
Group together products that are frequently bought together or those that solve a particular problem e.g. gut health, sun protection, etc.
If you already have existing high-performing one-time bundles, you can replicate them for subscription bundles.
Make sure that these products are high-frequency purchases e.g. snack, cleaning supplies that are purchased at least monthly.
3. Bundle Layout: Select a layout for each step of the bundle, from the different layout options. Add required text.
Ensure your text copy is engaging and encourages customers to take action.
Set conditions and variables such as quantity, frequency, and discounts. Make sure they are aligned with your business goals.
Customize page banners, enable filters, search bar, custom fields, and more as needed.
To create a multi-step subscription bundle, add more steps by clicking Add Step or clone an existing step and customize as needed. Ensure all products added in all steps of the bundle are part of the same subscription group.
You can customize every element of your bundle from the Easy Bundles dashboard.
4. Customize Design: You can customize the bundle design to be on-brand via the dedicated Design Control Panel under the ‘settings’ tab of Easy Bundles.
5. Analyze and Optimize: Use the analytics tab of Easy Bundles to monitor your subscription bundles' performance.
Boost AOV with Build your own Bundles and Gift Boxes!
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
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