Introducing the Shipping Discounts Bar in the Kite App for Shopify Stores.
This feature enables shoppers to easily track their eligibility for shipping discounts based on their cart value. The Shipping Bar visually displays how close a customer is to unlocking various shipping discounts, enhancing the shopper's buying journey by:
1. Motivating additional purchases and encouraging higher cart value.
2. Reducing cart abandonment and increasing conversions.
Problem we’re solving
Customers often hesitate to finalize their purchases due to high shipping costs, leading to cart abandonment.
Many customers are unaware of how close they are to qualifying for free shipping or shipping discounts. Additionally, store owners often struggle to communicate these shipping incentives, resulting in lost sales opportunities.
The Shipping Discounts Bar directly addresses these issues by providing a clear, engaging visual cue that encourages customers to increase their cart value, complete their purchases, and gain shipping benefits/rewards.
Impact
Integrating the Shipping Discounts Bar into your Shopify store can offer numerous benefits:
Increasing Average Order Value (AOV): Customers are visually guided on how adding more items to their cart can reduce shipping costs, encouraging higher spending per transaction
Reducing Cart Abandonment Rates: By directly addressing one of the main reasons for cart abandonment—unexpected shipping costs—this feature helps keep customers on the path to purchase.
Improving Cart Conversion Rates: By motivating customers to reach specific spending thresholds for shipping discounts, this feature can lead to higher cart conversion rates.
How it works
1. Visit the Kite App and Create Promotions > Select Shipping Discounts.
2. Set Shipping Discount Goals: Define clear shipping goals that align with your business strategy, such as:
Free shipping after a certain spend threshold.
Progressive shipping discounts based on cart value.
3. Communicate Discounts Effectively
Use the Shipping Bar to inform customers about how much more they need to spend to unlock specific shipping discounts, such as:
"Spend $10 more to unlock free shipping."
"Increase your order by $20 to get 50% off on shipping."
Merchants can also run campaigns on specific products and collections according to customer tags, which include: counties, new/old customer, selected shipping method and more.
4. Robust Analytics
Monitor the effect of the Shipping Bar on customer behavior and overall sales. Utilize insights from Kite’s analytics dashboard to continuously refine shipping incentives, ensuring your strategies align with customer preferences and business goals.
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