Introducing the Goal-Based Progress Bar in the Kite App for Shopify Store Owners
This feature helps shoppers visually track their progress toward achieving specific purchasing goals, such as:
Free shipping
Unlocking Gifts & Discounts
Encouraging more purchases
Enhancing the overall shopping experience
Whether it's filling a cart to unlock free shipping, qualifying for a cart discount, or earning a shipping discount, our progress bar keeps customers informed and motivated throughout their shopping journey.
Problem We're Solving
Online shoppers often abandon their carts due to a lack of engagement or awareness of the benefits and discounts that additional purchases could bring.
E-commerce stores frequently face challenges in effectively communicating offers such as free shipping, discounts, or gifts available upon reaching specific purchase thresholds.
Our Goal-Based Progress Bar addresses these challenges directly by providing a clear and engaging visual cue that encourages customers to increase their cart value and complete their purchases.
Impact
The implementation of the Goal-Based Progress Bar in your Shopify store can significantly enhance the user experience by:
Increasing Average Order Value (AOV): By visually showing how close customers are to achieving benefits such as free shipping or discounts, they are more likely to add additional items to their carts, resulting in a higher AOV.
Reducing Cart Abandonment Rates: Engaging customers with a clear visual representation of their progress toward rewards decreases the likelihood of cart abandonment.
Improving Conversion Rates: By motivating customers to reach specific spending thresholds, this feature can directly contribute to higher conversion rates.
How It Works
1. Set Targets: Define the goals and rewards you want your customers to achieve, such as:
A minimum spend for multiple rewards like free or discounted shipping, free gifts and discounts
Customize the progress bar to reflect these goals. Decide on the type of discount you want to offer—either a percentage-based or fixed-amount discount.
2. Integrate on Cart or Product Pages: The progress bar is dynamically integrated with the customer's shopping cart. As items are added or removed, the progress bar updates in real-time to show how close they are to reaching their goal. You can also choose to display the progress bar on:
Side Cart
Cart Page
Selected Product Pages
All Product Pages
3. Communicate Benefits: Use the progress bar to clearly display the benefits of reaching specific milestones, such as :
"Spend $20 more for free shipping,"
Spend $80 more for a Free Gift
Add items worth $50 to get 10% OFF
4. Customize Design: Tailor the appearance of the progress bar to match your store’s branding. Customize the CSS, fonts, and colors to align seamlessly with your design.
5. Analyze and Optimize: Monitor how the progress bar influences shopping behavior and sales. Leverage insights from Kite’s analytics dashboard to refine goals and rewards, ensuring an exceptional shopping experience for your customers.
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