ASP

In eCommerce, ASP (Average Selling Price) refers to the average amount a customer pays for your products. It's a key metric for understanding your revenue generation and pricing strategy. ASP is calculated by dividing your total revenue from product sales by the number of units sold during that period. For instance, if you sold ₹10,000 worth of products and 20 units in a month, your ASP would be ₹500 (₹10,000 / 20). By understanding ASP, you can make informed decisions about pricing, promotions, and product offerings to optimize your eCommerce business.