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Guide to
Beauty & Skincare 

Merchant recommended strategies to drive AOV, Conversions, Loyalty & More.

$ 115 B

Global Skincare Market Size 

7%

CAGR for Industry

294,275

Shopify Stores in Beauty & Fitness 

8%

Share Among Shopify Stores

Shopify Beauty Stores- Key Issues

Standing Out

Managing Variants, Especially Colors

Building Brand Trust

High-Paid Advertising Costs

Bundling & Kitting Challenges

Low AOV

Low Conversion Rate 

Cart Abandonment

Managing Shelf Life

Real Results. Proven Strategies.

Simple Solutions. Big Impact.

DRIVE CONVERSIONS

Bundle Builders

An immersive shopping experience for the involved shopper.

DRIVE AOV

Checkout Upsells

Tap into high purchase intent

DRIVE CONVERSIONS

Checkout Optimization

Eliminate objections. Reinforce purchase decision.

DRIVE AOV

Smart Discount Campaigns

Promote under-discovered categories & convert deal-seekers  

BFCM 2025 Guide

Unlock playbooks, checklists, toolkits & more with our A-Z guide to Black Friday Cyber Monday for Shopify stores.

bfcm guide

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