Increase AOV and Revenue with data-backed Product Bundling

Want to sell more products from your store and increase the average order value? Our Shopify experts have the best product bundling strategy for you.

Did you know?

Product bundling is a time-tested strategy used by brands to get more products discovered and sold, and our tactics work.

28%
Increase in AOV
2X
Increase in Revenue
25%
Increase in Conversions
Read success stories
Read success stories

What is Product Bundling?

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

Product bundling is a marketing strategy that involves combining multiple products or services that complement one another as a package deal.

It aims to incentivize customers to purchase more by offering convenience, value, and often a discounted price compared to buying the items individually.

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

Why set up Product Bundles?

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

With attention spans getting shorter by the day, it is becoming tougher for brands to keep store visitors engaged. The lack of engagement is leading to lower conversions and AOV.

The right product bundling strategy can:

  • Increase average order value (AOV)

  • Offer cross-selling opportunities

  • Decrease marketing costs

  • Increase revenue

  • Boost customer retention

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

What are the types of bundling strategies we recommend to Shopify stores?

Effective product bundling requires understanding customer preferences, identifying complementary products, and pricing bundles attractively.
Here are the ones we recommend!

Offer customers the opportunity to receive an additional product for free or at a heavily discounted price when they purchase a specific item. 

Create a sense of value to drive more sales and repeat purchases. 

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Food
Baby
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Food
Baby

Offer customers the opportunity to receive an additional product for free or at a heavily discounted price when they purchase a specific item. 

Create a sense of value to drive more sales and repeat purchases. 

Let online shoppers build their own bundle by giving them the ability to pick and choose the items they love the most.

Offer a collective deal on the bundle to sweeten the deal and make more sales. 

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Jewelry
Beauty
Fashion
CBD
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Jewelry
Beauty
Fashion
CBD

Let online shoppers build their own bundle by giving them the ability to pick and choose the items they love the most.

Offer a collective deal on the bundle to sweeten the deal and make more sales. 

Use product and order data to create bundles out of items that are frequently purchased together by similar consumers.

Cross-sell items at attractive prices in the bundle to increase average order value.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Home
Pets
Electronics
Fitness
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fitness
Pets
Home
Electronics

Use product and order data to create bundles out of items that are frequently purchased together by similar consumers.

Cross-sell items at attractive prices in the bundle to increase average order value.

Offer a combination of items that are intended to be used together or complement each other, providing convenience and value to customers.

Create multiple bundles based on seasonal trends, themes and more.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Kids
Beauty
CBD
Wine
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
CBD
Wine

Offer a combination of items that are intended to be used together or complement each other, providing convenience and value to customers.

Create multiple bundles based on seasonal trends, themes and more.

Allow customers to choose from a selection of products to create their customized bundles and still avail a discount. 

Give customers more flexibility and cater to individual preferences to enhance customer experience.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Food
Beauty
Fitness
Pets
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Food
Beauty
Fitness
Pets

Allow customers to choose from a selection of products to create their customized bundles and still avail a discount. 

Give customers more flexibility and cater to individual preferences to enhance customer experience.

Give customers the ability to receive a set of products repeatedly over time, in defined durations - weekly, monthly, yearly, and so on. 

Secure your repeat purchases by offering convenience to customers.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Food
CBD
Health
Wine
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Food
CBD
Health
Wine

Give customers the ability to receive a set of products repeatedly over time, in defined durations - weekly, monthly, yearly, and so on. 

Secure your repeat purchases by offering convenience to customers.

Set up ‘buy more pay less bundles’ to encourage consumers to add more items to the cart.

Offer a discount or reduced/ free shipping on the bundle based on the number of items being purchased.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Kids
Home
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Kids
Home

Set up ‘buy more pay less bundles’ to encourage consumers to add more items to the cart.

Offer a discount or reduced/ free shipping on the bundle based on the number of items being purchased.

Create bundles that bring together items based on shared product variants to increase the overall perceived value.

For example, a bundle that recommends purchasing a pair of gold earrings with a gold pendant to ‘get the full look’.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Kids
Beauty
Fashion
Jewelry
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Kids
Beauty
Fashion
Jewelry

Create bundles that bring together items based on shared product variants to increase the overall perceived value.

For example, a bundle that recommends purchasing a pair of gold earrings with a gold pendant to ‘get the full look’.

Create bundles targeted at promoting new products or clearing old inventory to get your stocks moving.

Combine these products with fast-selling items along with a discount to drive more sales.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Pets
Beauty
Home
Electronics
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Pets
Beauty
Home
Electronics

Create bundles targeted at promoting new products or clearing old inventory to get your stocks moving.

Combine these products with fast-selling items along with a discount to drive more sales.

Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Food
Baby
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Jewelry
Beauty
Fashion
CBD
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fitness
Pets
Home
Electronics
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
CBD
Wine
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Food
Beauty
Fitness
Pets
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Food
CBD
Health
Wine
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Kids
Home
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Kids
Beauty
Fashion
Jewelry
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Pets
Beauty
Home
Electronics
AOV
Conversion

Buy One, Get One Bundles

Offer customers the opportunity to receive an additional product for free or at a heavily discounted price when they purchase a specific item. 
Fashion
Beauty
Retention
Loyalty

Build your own /DIY bundles

Let online shoppers build their own bundle by giving them the ability to pick and choose the items they love the most.
Jewelry
Beauty
AOV
Retention

Frequently bought together bundles

Use product and order data to create bundles out of items that are frequently purchased together by similar consumers.
Fitness
Pets
AOV
Loyalty

Pre-curated or combo bundles

Offer a combination of items that are intended to be used together or complement each other, providing convenience and value to customers.
Fashion
Beauty
Retention
AOV

Mix and match bundles

Allow customers to choose from a selection of products to create their customized bundles and still avail a discount. 
Food
Beauty
Retention
Conversion

Subscription bundles

Give customers the ability to receive a set of products repeatedly over time, in defined durations - weekly, monthly, yearly, and so on. 
Food
CBD
Loyalty
Conversion

Discounted and tiered pricing bundles

Set up ‘buy more pay less bundles’ to encourage consumers to add more items to the cart.
Fashion
Home
Loyalty
Retention

Variant based bundles

Create bundles that bring together items based on shared product variants to increase the overall perceived value.
Kids
Fashion
Loyalty
AOV

Strategic bundles

Create bundles targeted at promoting new products or clearing old inventory to get your stocks moving.
Electronics
Pets
AOV
Conversion

Buy One, Get One Bundles

Offer customers the opportunity to receive an additional product for free or at a heavily discounted price when they purchase a specific item. 
Fashion
Beauty
Retention
Loyalty

Build your own /DIY bundles

Let online shoppers build their own bundle by giving them the ability to pick and choose the items they love the most.
Jewelry
Beauty
AOV
Retention

Frequently bought together bundles

Use product and order data to create bundles out of items that are frequently purchased together by similar consumers.
Fitness
Pets
AOV
Loyalty

Pre-curated or combo bundles

Offer a combination of items that are intended to be used together or complement each other, providing convenience and value to customers.
Fashion
Beauty
Retention
AOV

Mix and match bundles

Allow customers to choose from a selection of products to create their customized bundles and still avail a discount. 
Food
Beauty
Retention
Conversion

Subscription bundles

Give customers the ability to receive a set of products repeatedly over time, in defined durations - weekly, monthly, yearly, and so on. 
Food
CBD

Our approach to setting up Product Bundles

Instead of simply bundling products based on trends or common parameters, we dig deeper into your data to identify what your customers want.

Kick-off meeting

Our Shopify experts get on a discovery call to understand your brand, its challenges and goals.

Market analysis

We identify your competitors to track trends addressing a similar target audience.

Detailed audit

Get a detailed audit of your last 12 months sales to identify gaps and opportunities.

Measure and optimize

Monitor the performance of product bundle sales and optimizes them for more sales.

Strategy and implementation

We shortlist the best product bundling strategies and find the best Shopify apps to set them up.

Integrations

We help you set up custom integrations with the best Shopify apps in order to create seamless shopping experiences that create more opportunities to increase AOV.

Migration

No matter which apps you’re currently using on the store, we’ll also help you migrate to solutions that help set up our strategies to increase AOV.

Support and success

Engage with our ecosystem partners and unlock product integrations and co-marketing opportunities targeted to 5K+ merchants.

We help you succeed with Product Bundling

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

Our experts go beyond strategy and set up to ensure your product bundles get you more sales.

We actively collaborate with you on:

  • Customer segmentation

  • Pricing strategy

  • Marketing and promotion tips

  • Personalization and customizations

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

BIG Savings

$19
/month
Starter Plan
or $199/year and save 13%
Up to 3 Bundle Flows
Everything in Free Plan
Tiered Discount rules
Gift Box Bundles
White labelling and CSS edits
For monthly bundle sales up to $5K
Choose plan
$99
/month
Plus Plan
or $999/year and save 16%
Up to 10 Bundle Flows
Everything in Starter Plan
Subscription Bundles
Klaviyo Integration
Multi Currency & Language
For monthly bundle sales up to $10K
Choose plan
$199
/month
Enterprise Plan
or $1,999/year and save 16%
Unlimited Bundle Flows
Everything in Plus Plan
1:1 Onboarding Setup
Priority Features
Dedicated account Manager
For monthly bundle sales upto $50K
Choose plan
Free
Development Only
For stores in development and affiliate users
Play with all the features of the app while setting up your store.
Pay when tested and ready!

Our experts have helped thousands of brands succeed

The Glam Kit
After doing research on so many "build your own bundle" apps on the shopify store.

This app hands down is the best one out there! They understand what small businesses are looking for and the app is super intuitive. Surya was very helpful and super patient with us on our onboarding call. If you're looking to add a custom "build your own bundle" feature to your website. You need to get this app! You won't regret it!!!

$50K+
Bundles Sold
HoneyBug
I have never done a review before, but felt compelled to write one for the Easy Bundles App

Sid and the entire team was amazing! They are hands down the most responsive, supportive and detailed orientated App Team we have ever worked with. They went ABOVE and beyond to help us with anything we needed to launch our bundles. We had a ton of transitioning to do from another app, and from the design to the set-up, Sid helped us every step of the way. If I could give more than 5 stars I would! We will be using all their apps (and they have a ton) in the future!

18%+
Increased AOV
$100K+
Product Bundles Sold
Swon & Company
This app has literally been a godsend to me!

I found Easy Bundles - Bundle Builder and decided to take a chance. Within a few hours we were up and running. The team was amazing - working closely with me on the little tweaks I needed to get this added to my online store. Building the bundles was so easy and the integration with my Shopify store looks fantastic!

25%
Increased AOV

Drive more revenue from your Shopify store with product bundles

Speak to our experts to explore the best product bundling strategies for your brand and how to promote them for more sales.

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Explore other use cases

Gifting

Add real-time order tracking and status lookup to your store

Learn More

Discounts

Add real-time order tracking and status lookup to your store

Learn More

Checkout Migration

Add real-time order tracking and status lookup to your store

Learn More

Frequently Asked Questions

Can you bundle products in Shopify?

To create the different types of product bundles, you need a Shopify app like Easy Bundles. The app is able to pull product data from your store, and enables you to set up BOGO, pre-curated, build your own, frequently bought together, mix and match, subscription and other types of bundles - all from one dashboard.

What is product bundle pricing?

Bundle pricing is a business strategy where brands group several products together into a bundle and sell them at a single price. This price is usually lesser than the prices of the items individually.