Open a new revenue channel by Gifting on Shopify
Looking for innovative ways to unlock more revenue for your online store? It’s time to go beyond gift cards and set up gifting experiences and we’re here to help.
Looking for innovative ways to unlock more revenue for your online store? It’s time to go beyond gift cards and set up gifting experiences and we’re here to help.
Gifting is a self-perpetuating system of reciprocity that creates an enormous demand for consumer goods and is commonly seen in the form of gift cards and cashback.
The strategy creates an opportunity for brands to acquire, engage and winback customers by creating positive shopping experiences.
Gifting connects the dots between what people want, their friends and family, and the brands they want to engage with. A strategy that goes beyond setting up Shopify gift cards can help you:
• Open a new revenue channel
• Acquire new customers
• Delight customers
• Boost customer loyalty
If you thought about gifting as an add-on alone to the purchases made on your store, we’re about to change your mind with how we use gifting to help brands grow.
Imagine saving customers the hassle of having to box or gift wrap the orders for their loved ones!
Set up premium gift wrapping and gift box services at a nominal amount before checkout to offer a complete gift shopping experience.
Nearly 50% of consumers purchase gift cards for the gifting convenience they offer but the lack of customization removes the personal touch.
From the face of the card to the messages and more, we help you set up customizable and branded gift cards.
Make it easier for customers to shop for gifts based on occasions, trends, seasons, utility and other themes with pre-curated gift sets.
Or offer a build your own gift box experience that lets them carefully pick every time they’d like to add to the gift being purchased.
Help an undecided shopper find the right products for gifting by creating gift guides, interactive quizzes or setting up a gift finder.
Understand consumers interests, preferences, budget and other parameters to recommend the right set of gifting items from your store.
Make the most of moment marketing by setting up seasonal gifting landing pages to promote a curation of products from your store.
From BFCM, Thanksgiving, Christmas, Halloween and more, tap into the purchase-ready mindset of consumers.
Let customers add a personal touch to the gifts purchased on your store to deliver a positive recipient experience.
Enable them to add text and video messages to the order, or send custom greeting cards based on the occasion.
The personalized gifting market is estimated to grow at a CAGR of 8.35% between 2023 and 2028.
Make the most of this consumer preference by offering named gift boxes, engraving on products and other customizations.
Set up an upsell strategy to recommend items that offer more value as compared to the item in the cart at a marginal cost difference.
Or cross-sell items that compliment the product in cart to encourage purchasing a ‘complete gift’.
Give customers the ability to schedule gifts for timely deliveries and secure your future orders at the same time. Win-win!
Set up a delivery scheduler that lets customers set a time and date that suits the occasion for the surprise.
One size does not fit all and that’s why our team of Shopify experts take a strategic approach to setting up the above gifting strategies.
Our Shopify experts get on a discovery call to understand your brand, its challenges and goals.
We then deep dive into your audience segments and competitors to find gifting opportunities.
The team creates a plan and shortlists gifting strategies best suited for your brand’s target audience.
Our team continually monitors the performance of the gifting strategies and optimizes them for higher ROI.
We find the best Shopify apps and solutions to set up the gifting strategy, including integrations.
See how global brands are using different discounting strategies to increase their sales and profits.
Our Shopify experts frequently share tips, best practices, examples and strategies on our blog to help you get better at gifting.
Speak to our experts to explore how your Shopify store can leverage gifting for business growth.
To add gifting options on your store, you need a Shopify app like GiftKart. It enables you to set up multiple gift cards, offer gift wrapping and gift box options, and give customers the ability to add heartfelt gift messages along with the order.
A gift card is a special type of product that can be used as payment toward future orders from your online store. While the basic gift card feature is available on all Shopify subscription plans, using an app like GiftKart helps you use this powerful tool for not just making more sales, but to also boost customer retention and winback buyers.