To address Vyno's challenges, we implemented a series of solutions:
1. Build-Your-Own Box Option:
We resolved the issue of incorrect orders with the 'Build Your Own Box' feature, using Easy Bundles. This dedicated page allowed customers to pair their wine selections with appropriate boxes. Clear instructions were given so that customers could choose the right box, and avoid mismatches.
2. Checkout Upselling Strategy:
We shifted all the upselling of Macarons and Wine Glasses, to the checkout phase. This minimized overwhelming choices during browsing so that customers could focus on wines, and add extras at checkout if they missed anything. This was easily implemented by Checkout Wizard.
3. Customer Reviews:
To boost conversions and reduce checkout abandonment, we added customer reviews at the checkout. It helped in building trust and credibility which encouraged customers to complete their purchases.
4. Strategic Placement of Gift Options:
We suggested placing gift box options only on the 'Build Your Own Box' and product detail pages. On the product details pages, only compatible boxes were displayed to prevent any mismatches between the wine and the box sizes.
5. Experimenting with Upsells:
We experimented with various upsell options, analyzing their effectiveness. Initially, we presented three upsell options: packaging, add-ons, and macarons. This approach led to low conversion rates. When we eliminated the add-on upsell section, conversions improved noticeably. With the approach of Christmas, we decided to concentrate exclusively on packaging and add-ons, optimizing our sales for the holiday season. This data-driven approach allows us to refine strategies based on tangible results.
6. Store and Checkout Consistency:
Vyno has such a beautiful store and gifting experience but not the same was visible at the checkout. So, as a bonus, we revamped their checkout to match their store experience. This consistency also led to a better experience for the customers.