Unlock the full capabilities of your
checkout page with

Shopify Checkout
UI Extensions

For :

Shopify Plus

What are Shopify
Checkout UI Extensions?

Shopify Extensions Are Like LEGO
Pieces for Your Store

Imagine your Shopify storeā€™s checkout as a LEGO baseplate. A strong and yet versatile foundation.
Shopifyā€™s UI Extensions are the LEGO blocks you can use to create endless possibilities.
You can customize your storeā€™s checkout functionality & appearance to meet your unique needs.

What Can You Create, Using Checkout Extensions?

Using Checkout UI Extensions, you can create a variety of checkout elements such as:Ā 

Checkout Upsell Blocks

Trust
Badges

Date of Birth Collection Field

Free Shipping Progress Bar

And many many more

We will explore each of these in detail later.Ā 

What Business Metrics Do Checkout Extensions Impact?

Business Metrics

Conversion Rate

Checkout Conversion Rate

Average Order Value (AOV)

Lagging Metrics

Retention

Customer Lifetime ValueĀ 

Loyalty

Overall, checkout extensions play a significant role in conversion rate optimization (CRO).Ā 

Revenue Impact of
Conversion RateĀ 

We often underestimate the significant impact a small increase in conversion rate can have. Letā€™s break it down with an example:

Imagine the Tinfin Catfood store, which has an Average Order Value (AOV) of $40. Currently, their checkout conversion rate is 40%, and they process an average of 3,000 monthly orders. To achieve those orders, 7,500 customers must enter the checkout processā€”of which only 3,000 complete their purchase. This results in a monthly revenue of $120,000.

Now, Tinfin decides to implement critical checkout extensions that boost their conversion rate by 20 percentage points, bringing it up to 60%. With the improved rate, 4,500 customers complete their purchases. At the same AOV of $40, this results in a new monthly revenue of $202,500.

How do Shopify Extensions work?

Imagine each of these LEGO pieces mentioned earlier has a certain design & functionality. For example, a farmer LEGO piece or a LEGO hair dryer.
In a Shopify checkout, each of these LEGO pieces, known as ā€œUI extensionsā€, transmit have capabilities to transmit information and perform some action.
What do these pieces translate to, on Ā  Shopify?
Image
Text
Progress Bars
Buttons
Dropdowns
Checkboxes
+ More
Now imagine thisā€” you combine an 'imageā€™ LEGO block with a 'text' LEGO block to create a ā€˜trust badgeā€™ LEGO piece for your checkout.Ā 

Shopify Plan Eligibility

Access to Shopify Checkout Extensions is limited to Shopify Plus customers.

We highly recommend upgrading to Shopify Plus to unlock the true powers of your checkout page.

We have worked with multiple Basic, Shopify, and Advanced customers who upgraded to Shopify Plus. They not only recovered their subscription cost but generated extra revenue at checkout in the range of thousands.Ā 

Itā€™s a business bet you have to take.Ā 

Why Use Extensions?
Why Not Simply Code?

Since we are in the ā€œ post-checkout.liquidā€Ā  era, custom code at checkout is not viable. Checkout extensions are the modular method of creating checkout elements.Ā 

However, to use checkout extensions, you need an app. You must code your own app or use a ready app like Checkout Wiz to set up your extensions.Ā 

Checkout Wiz makes it easy to design and configure all types of extensions. Plus we are constantly updating as & when Shopify launches new extensions

Data-Backed Checkout
Optimization with A/B Testing

How do ensure that your checkout extensions deliver effectively on their metrics?

By A/B testing. A/B testing helps you determine which version of an extension delivers best.Ā 

Keen to learn more?Ā 
Read our comprehensive guide on Checkout A/B testing.Ā 
View Guide

Checkout UI Extension Library

Hereā€™s your catalog of the most effective Shopify Checkout UI Extensions for your checkout page:

Post-Purchase Upsell

Sell upgrades or add-ons, that elevate the product being checked out. E.g. Cover for a yoga mat thatā€™s being checked out OR replace cart item with an upgraded version.
Revenue Driver

Checkout cross-sells

Sell lower ticket products that complement the product being checked out. E.g. Loofah or scalp scrubber for customers checking out bathing products. Ink for pens being checked out.
Revenue Driver

Personalised product recommendation

Give manual or AI-driven product recommendations in line with their purchase history. Incentivise purchases with discounts.
Revenue Driver

Insurance upsell

Generate extra revenue by selling shipping insurance at checkout.
Revenue Driver

Packaging Upsell

Generate extra revenue by selling packaging upgrades. E.g. Get extra packaging protection for $5
Revenue Driver

Shipping Upsell

Generate extra revenue by shipping upgrades. E.g. VIP Shipping: Get your order prioritized and shipped early for $5
Revenue Driver

Gifting upsell

Generate extra revenue with gifting add-ons like wrapping paper, greeting cards, or ribbons.
Revenue Driver

Free shipping progress bar

Sell lower ticket products that complement the product being checked out. E.g. Loofah or scalp scrubber for customers checking out bathing products. Ink for pens being checked out.
Revenue Driver

Trust badge certificattion

Give manual or AI-driven product recommendations in line with their purchase history. Incentivise purchases with discounts.
Revenue Driver

Trust badge awards

Display certifications earned by the brand, to reinforce faith in their choice. Remove last-minute objections to conversions
Revenue Driver

Warranty badge

Sell lower ticket products that complement the product being checked out. E.g. Loofah or scalp scrubber for customers checking out bathing products. Ink for pens being checked out.
Revenue Driver

Discount/offer banners

Communicate details of discounts, offers, and upsells on the checkout page with highly engaging banners.
Revenue Driver

Build SMS List

Collect mobile numbers of customers to build your SMS list for future marketing campaigns. Link it to customer accounts via the customer accounts extension. Do this via a simple number input field.
Revenue Driver

Collect DOB

Collect the date of birth of customers & their significant others via a calendar unit. Use it for future marketing campaigns. Link to customer accounts via customer account extensions.
Revenue Driver

Newsletter opt-in

Encourage customers to subscribe to your newsletter by ticking a checkbox at checkout. Helps with regulatory compliance for emails.
Revenue Driver

Ratings

Display ratings are given by the customers. These are typically illustrated as 5 stars or a score out of 5. Mention the no. of customers who have reviewed. E.g. ā€œLoved by 5000+ shoppersā€
Revenue Driver

Reviews/Testimonials

Sell lower ticket products that complement the product being checked out. E.g. Loofah or scalp scrubber for customers checking out bathing products. Ink for pens being checked out.
Revenue Driver

User generated Content

Display user-generated content from social media (images) along with the review text at checkout. Helps reinforce purchase decisions.
Revenue Driver

Tip for employees

Sell upgrades or add-ons, that elevate the product being checked out. E.g. Cover for a yoga mat thatā€™s being checked out OR replace cart item with an upgraded version.
Revenue Driver

Free gift at checkout

Sell lower ticket products that complement the product being checked out. E.g. Loofah or scalp scrubber for customers checking out bathing products. Ink for pens being checked out.
Revenue Driver

Personalized message input field

Give manual or AI-driven product recommendations in line with their purchase history. Incentivise purchases with discounts.
Revenue Driver
+ View All

Not Finding What You Want To Create? Let Us Know!

You now have a complete low-down on the possibilities with these ā€˜LEGO blocksā€™ or Shopify extensions.

BUT, incase you have a specific use case or special requirement, it's very easy to do that.
Send an EmailSchedule a Call

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