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Valentine’s Day
Guide 2026
Overcome the January slump with these practical strategies
on setting up your store for Cupid’s big day.
on setting up your store for Cupid’s big day.
$27 billion
Online shopping spend
last Valentine's Day
$188
Average spend
per person
Book a Free Audit
View Guide
Start Here to Level Up
Pick an option that speaks to you .
Valentine’s Day 2026 - Prep Tips
Quick tips to get you started
1 . ‘Perfectly Match’ Your Audience
Your target audience aren’t just those in love
You can target singles, Galentine’s Day celebrators, Propose Day celebrators, anti-Valentine’s Day gift purchasers, and ‘treat-your-selfers’
Further, segment your current customer base by their gender, purchase history, and average order value AOV to create segment-specific campaigns & offers.
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2 . Lock-In Sourcing & Logistics
Source your gifting add-ons in advance: Think gift wraps, Valentine's Day-themed free gifts, hamper boxes/baskets, and greeting cards
Build your Valentine’s Day product collection: E.g. His & Her pajama sets, red-toned products, gender-based bundles, and couple’s skincare routine kits.
Prepare Expedited + Scheduled Delivery: V-Day delivery matters to customers. Align with shipping partners to provision for expedited shipping and the ability to schedule delivery.
3 . Set-Up Your Website
Create Valentine’s Day-themed pages: From landing pages to product pages & checkout; cross out all design requirements for V-Day in advance.
A/B test learnings for CRO: Since we don’t have time for V-Day-specific A/B tests, implement learnings from BFCM for conversion rate optimization (CRO).
Optimize for Mobile: Make sure you optimize these new pages for mobile shopping.
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Valentine's Day AOV Drivers
Battle-tested AOV drivers, used by thousands of Shopify stores during Valentine's Day to generate millions in revenue.
Build Your Gift Box Bundles
Tap into involved Valentine's day gift shoppers by letting them create their own personalized gift boxes using a bundle builder.
Pre-curated Gift Hampers for Him & Her
Simplify decision-making for gift buyers with a pre-curated hamper consisting of your most ‘frequently-bought-together’ products on your store. Add a discount.
Subscription Bundles
Capitalise on incoming Valentine's Day traffic. Lock them in with subscription bundles to drive repeat purchases.
Discounted Add-ons in Bundles
Tap into involved holiday gift shoppers by letting them personalise their gift set step by step.
Quantity Breaks Bundle
Create quantity breaks bundles with variant selectors over and above quantity selectors.
Gifting Add Ons on Product Page
Add neat check boxes next to your products with an ‘upsell bundle’ set up. Offer variant selection on gift wraps, ribbons, cards & more.
Gifting Add On in Checkout
Add an opt-in checkbox on your checkout page to cross-sell gift wraps, cards & more.
Checkout Product Upsells
Recommend products related to items in their wishlist, cart items, or past purchase history.. Use AI recommendations to increase relevancy.
Checkout Non-Product Upsells
Recommend upsells like gift wraps, fragile packaging, insurance, warranties & cards at checkout. Create a new revenue stream.
Checkout Line Item Upsells
Target customers as they review their cart line items. Tap into high purchase intent by suggesting subscription upgrades, tiered volume discounts & custom add-ons.
Buy X Get Y (BoGo)
Create promos that let customers choose one discounted 'Y' product when they buy from a set of 'X' products. E.g. Buy 3, get 1 free. Place on product page or side cart.
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Advanced BoGo
A BoGo with more conditions. E.g. Buy x products from collection A, to get y products from collection B at 40% off. Or add 2 products and get 50% off less expensive products
Simple Tiered Discounts
Create discount tiers based on quantity or spending amount. Apply a specific customer or market rule. Place on product or cart page.
Advanced Tiered Discounts
Create highly customized tiered discounts with advanced eligibility rules & tiers based on specific products. For e.g. Tiered discounts on women’s clothing with products tagged as t-shirts & leggings.
Goal-Based Progress Bars
An effective way to gamify tiered discounts. Display the progress bar in your cart and encourage customers to buy more. Create a quantity-based or amount-based discount bar. Or even just a free gift one. Better yet, create a combined discount bar that offers free gifts, free shipping, percentage or volume discounts.
Checkout Free Shipping Progress Bar
A free shipping progress bar at checkout helps you gamify and encourage customers to purchase more to reach the free shipping threshold.
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Valentine's Day Conversion Drivers
Proven strategies to drive up conversions on your Shopify store this V-Day
Checkout Trust Badges
Reinforce trust in your brand and eliminate last-minute objections to purchase by showcasing reviews at checkout. Essential for first-time shoppers during Valentine's Day.
Checkout Reviews & Ratings
Add customer reviews & ratings to reassure shoppers of their decision and propel purchase intent. Essential for first-time shoppers during Black Friday.
Custom Message
Reinforce trust in your brand and eliminate last-minute objections to purchase by showcasing reviews at checkout. Essential for first-time shoppers during Black Friday
Single Code. Multiple Discounts.
This Valentine's Day, don’t bother with multiple codes. Simplify your marketing communication & drive conversions by simplifying redemption for customers. Create a single code for product discounts, order discounts & shipping discounts.
Multi-selection Free Gift
Allow customers to choose their gift with variant selection options, based on multiple spend tiers. Possible in cart.
Display All Discount Codes
Showcase all available discount codes at checkout for shopper convenience and to quietly nudge them to complete purchase & convert.
Auto-add Free gift
Drive conversions by delighting with free gifts. Add free gifts automatically added to the cart based on spend or quantity rules.
Schedule Delivery
There’s nothing better than a gift that arrives right on a specific holiday date. Let your customers schedule delivery.
Personalised Video & Text Messaging
Take personalization to the next level by empowering customers to send text or video messages to their loved ones, along with gifts they purchase.
Wondering which promotional strategies
would work best for your store?
Book a Free Audit
Valentine’s Day Marketing Checklist
Target, not just couples, but singles, Galentine’s Day celebrators, Propose Day celebrators, anti-Valentine’s Day gift purchasers, and ‘treat-your-selfers’
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Read Our Holiday Shopping & Gifting Guides
Browse through well researched and in-depth holiday ecommerce strategies for your store.
