Valentineā€™s Day
Guide 2025

Overcome the January slump with these practical strategies
on setting up your store for Cupidā€™s big day.

Ā $25 billion

Online shopping spend
last Valentine's Day

$180

Average spend
per person
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Preparation
Promotional Strategies
Must Read
Marketing tips
Explore Shopify Gifting Ā Apps

Valentineā€™s Day Preparation

Quick tips to get the basics in order before going full-swing.
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

1 . ā€˜Perfectly Matchā€™ Your Audience

Your target audience arenā€™t just those in love

You can target singles, Galentineā€™s Day celebrators, Propose Day celebrators, anti-Valentineā€™s Day gift purchasers, and ā€˜treat-your-selfersā€™

Further, segment your current customer base by their gender, purchase history, and average order value AOV to create segment-specific campaigns & offers.

BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

2 . Lock-In Sourcing & Logistics

Source your gifting add-ons in advance: Think gift wraps, Valentine's Day-themed free gifts, hamper boxes/baskets, and greeting cards

Build your Valentineā€™s Day product collection: Ā E.g. His & Her pajama sets, red-toned products, gender-based bundles, and coupleā€™s skincare routine kits.

Prepare Expedited + Scheduled Delivery: V-Day delivery matters to customers. Align with shipping partners to provision for expedited shipping and the ability to schedule delivery.

3 . Set-Up Your Website

Create Valentineā€™s Day-themed pages: From landing pages to product pages & checkout; cross out all design requirements for V-Day in advance.

A/B test learnings for CRO: Since we donā€™t have time for V-Day-specific A/B tests, implement learnings from BFCM for conversion rate optimization (CRO).

Optimize for Mobile: Make sure you optimize these new pages for mobile shopping.

Valentineā€™s Day Promotional Strategies

Use these carefully curated ideas to increase your AOV, conversions, revenue & more.

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Build Your Own Valentineā€™s Gift Box

Pre-Curated Gift Hamper for Him or Her

Gifting Upsells (3 Methods )

Gift Recommendation Quizzes

Gifting Experience Elevators

Free-Gift with Purchase

Tiered Volume Discounts (2 Types)

Other Discount-Based Promotions

Build Your Own Valentineā€™s Gift Box

What?

Guide customers in building gift boxes for their significant other by allowing them to select products, add gifting options, and choose gift boxes.

Where?

Dedicated bundle landing page

Benefits:

  • Customer: Simplify decision-making. Make them feel they are creating a gift for their loved one.
  • Store: Boost average order value (AOV), clear out slow-moving inventory, and achieve faster conversions.

Steps to Implement:

  1. Shortlist Products: Select items relevant for gift boxes or Valentineā€™s Day gifting.
  2. Decide on Bundle Discounts: Ā Offer percentage or price off to encourage purchase.
  3. Create a Multi-Step Process: Include steps for selecting products, customizing them (size, color, etc.), choosing greeting cards, picking gift boxes, and writing a personalized message.
  4. Optimize Layout: Ensure the page layout is easy to navigate. Include a dynamic progress bar to gamify the experience and visually display progress.

Product Category:

Chocolates, toys, perfumes, jewelry, snacks, wine, apparel, cosmetics, bed & bath, home decor, etc.

Explore Live Bundle
Install Easy Bundles
ADD-ON TIP 1: ā€œGet a bundle for him/her and a gift for yourselfā€: Create a ā€˜free gift for selfā€™ element on your build-your-own gift box promo. Where customers create a gift box for their beau and get a free gift for themselves. It is an effective incentive for driving conversions on your gift box.
ADD ON TIP 2: ā€œEnable Hyper-personalisationā€: Give your customers the feeling of truly customizing a bundle by adding personalization options in each step. E.g. Personalise a necklace by selecting the metal, carats. OR personalize each product of the bundle by adding a personalized engraving.Ā 

Pre-Curated Gift Hamper for Him or Her

What?

Pre-curated bundles for him or her, created for Valentineā€™s Day.

Where?

Product description page

Benefits:

  • Customer: Simplify decision-making and aid last-minute shopping.
  • Store: Boost average order value (AOV), clear out slow-moving inventory, and achieve faster conversions.

Steps to Implement:

  1. Shortlist Products: Select frequently brought-together products, relevant to Valentineā€™s Day. Add slow-moving products too.
  2. Packaging: Ā Ensure the bundle is packaged in a Valentineā€™s Day-themed box/basket. Decorate accordingly.
  3. High-Quality Images: Display high-resolution product shots of the pre-curated bundle.
  4. Decide on Bundle Discount: Offer percentage or price off to encourage purchase.

Product Category:

Chocolates, toys, perfumes, jewelry, snacks, wine, apparel, cosmetics, bed & bath, home decor, DIY, etc.

Explore Live Bundle
Install Fly Bundles

Gifting Upsells (3 Methods )

What?

Sell items that elevate a customerā€™s gifting experience. Think gift wraps, gift boxes, greeting cards and chocolates. Tap into their high purchase intent during Valentineā€™s

Where?

Product page, cart page, checkout page

Benefits:

  • Customer: Opportunity to make their purchases ā€˜gifting-readyā€™
  • Store: Generate additional revenue and increase AOV.

Steps to Implement:

  1. Source Gifting Upsells: Source V-Day themed gifting upsells like gift wraps, gift boxes, greeting cards, and chocolates. All-purpose gifting upsells also work.
  2. Create Gifting Upsell Widgets: Ā Use a Shopify app to create gifting upsell widgets. This ā€˜blockā€™ helps you display the upsell, the price and a checkbox for opt-in.

Method 1 : Widget on Product & Cart Page

Customers need to opt-in to a check-box: Ā ā€œIs this a gift?ā€. Post this, a pop-up will show them the gifting upsells that are available. Use Giftlab for this.

Install Giftlab

Method 2 : Ā Upsells in a Bundle

Implement a product page gifting upsell, by giving customers the option to choose between upsells & create their bundles. You can add gift cards, and wraps as the upsell option. Use Fly Bundles for this.

Explore Live Bundle
Install Fly Bundles

Method 3 : Opt-in at Checkout

Add an upsell widget at checkout, Ā with a checkbox opt-in to upsell wraps, cards & more. Use Checkout Wiz for this

Install Checkout Wiz

Gift Recommendation Quizzes

Gift-Finding Quizzes: Ā Help them Shop for their Loved One

Many shoppers struggle with selecting gifts. This is a major cause for drop-offs during the purchase journey. Solve this issue right when they enter your store, with gift recommendation quizzes.

Help shoppers find the perfect gift for their partner based on preferences like interests, style, budget, or relationship milestones.

Self-Love Quizzes

Remember, Valentineā€™s Day is not just for couples. You can target singles with self-love quizzes that recommend products they can treat themselves with.

Explore it Live
Install Byte

Gifting Experience Elevators

To effectively convert the traffic you attract during Valentineā€™s Day, offer your customers an elevated gifting experience. Hereā€™s how.

Schedule Delivery

Thereā€™s nothing better than a gift that reaches right on Valentineā€™s Day. Use an app like GiftLab to let customers schedule their delivery date.

Text + Video Messaging

Take personalization to the next level by empowering customers to send text or video messages to their significant other. They can even schedule this message to be sent on Valentineā€™s Day, digitally.

Install Giftlab

Personalization

Add options for personalization where you can. This can be done with several apps such as Giftlab, Easy Bundles, and Checkout Wiz. Wondering whatā€™s the best option for you? Get in touch with us!

ADD-ON TIP 1:
ā€Ask customers to add their partnerā€™s date of birth at checkout and offer a surprise gift to them on their birthday from your brand. Use Checkout Wiz for this.

Free-Gift with Purchase

What?

Free Gift with purchase of products worth $X, for your significant other. You can also create tiers and increase no. of free gifts for each tier.

Where?

Product description page, Cart page

Benefits:

  • Customer: Delight factorā€” get a gift over & above what they are shopping
  • Store: Increase AOV with a higher purchase threshold

Steps to Implement:

  1. Shortlist Free Gifts: Source V-Day-themed free gifts like keychains, stuffed hearts, etc. Alternatively, select lower ticket items or sample packs as free gifts, and adjust inventory accordingly.
  2. Purchase Threshold & Discounts: Decide the monetary threshold for free gift eligibility. Create tiers for more than one free gift. To do this, use your current AOV as a base and work your way upwards from there.
  3. Gamify with Progress Bars: Use dynamic progress bars to push customers to the next tier.
Explore it Live
Install Kite

Tiered Volume Discounts (2 Types)

What?

Create tiered volume discounts for bargain-hunting valentineā€™s gift shoppers. E.g. Buy 2, get 20%. Buy 3, get 30% + engraving.

Where?

Product description page, Cart page

Benefits:

  • Customer: Cost savings, enhanced perceived value of purchase, customization opportunity.
  • Store: Upsell opportunity to increase AOV, and build loyalty.

Steps to Implement:

  1. Shortlist Products: Perfect for products with high purchase frequency products plus those shopped in bulk.
  2. Decide on Discount Tiers: Ā Consider the AOV for your store. Work your way upwards from there.

Method 1

Set up a minimalistic volume discount for a single product. Use Kite App for this.

Explore it Live
Install Kite

Method 2

Set up a volume discount for products that allow variant selection, and color.

Install Fly Bundles

Other Discount-Based Promotions

Coupleā€™s BOGO

Run a buy-one-get-one-get-one offer on products both genders can use. E.g. matching towel sets, his & her watches, sweaters, etc.

Exclusive Offer for a Customer Segment

You can execute this discount in 2 ways.

  1. Create a campaign-specific URL that can be promoted on social media and paid campaigns.
  2. Create customer tags on a particular customer segment at the back end. The offer will only be visible to this set of customers.

Sitewide Discount- Use Code at Checkout

Execute a site wide discount code that customers can redeem at checkout using the ā€œVALENTINESā€.

Collection-Based Discount

Execute discounts on your Valentine's Day collection only. E.g. 50% off on V-Day collection.

Explore it Live
Install Kite

Wondering which promotional strategies
would work best for your store?

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Valentineā€™s Day Marketing Checklist

Target, not just couples, but singles, Galentineā€™s Day celebrators, Propose Day celebrators, anti-Valentineā€™s Day gift purchasers, and ā€˜treat-your-selfersā€™
Social Media Content
Influencer Marketing
Paid Marketing Campaigns
Email Marketing Campaigns
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Read Our Holiday Shopping & Gifting Guides

Browse through well researched and in-depth holiday ecommerce strategies for your store.

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The Ultimate Guide To Curating Perfect Gift Bundles
Gifting
Shopify Gifting on Checkout And How To Enable It
Discounts
Offer Free Gift with Purchase to Unlock Success on Shopify
Retention
Complete Guide to Gift Cards for Shopify Stores
Retention
Shopify Gift Card Examples and What You Can Learn From Them
Retention
Profitability Simplified: Cost Benefit Analysis of Discounts, Store Credits, Gift Cards & Cashbacks
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Success Stories

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Check our apps

Easy Bundles
All-In-One Bundle Builder
Kite
Free Gifts with Purchase and Discount Campaigns
Giftkart
Retention Suite with Cash Back, Gift Cards & Store Credits
Checkout wiz
Customize Shopify Checkout with 10+ Features
Byte
Product Recommendation Quiz Builder
Giftlab
Gift Boxes with Greeting Card, Wrapping and Video Message
Fly
Fixed Bundles, Volume Bundles & Frequently Bought Together
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