In the highly competitive beauty industry, creating avenues for upfront revenue and fostering customer loyalty are vital strategies.
Discover how a prominent beauty brand utilized GiftKart to sell high-value gift cards at a discount, generating a staggering $250,000 in upfront revenue and securing customers for future purchases.
In a market where customer retention is as crucial as acquisition, the beauty brand sought innovative strategies to lock in customers for future purchases.
Not only did they want to craft a campaign that generated significant upfront revenue but also encouraged customers to return, fostering a loyal customer base.
Here are some of the challenges they faced:
The beauty brand turned to GiftKart to facilitate the creation and management of a discounted gift card campaign.
Here's how the brand set up a successful campaign:
Leveraging their customer database, the brand sent out emails announcing a limited-time offer where customers could purchase a $250 gift card for just $200, promising substantial savings.
The brand set up the discounted gift cards seamlessly on the GiftKart app, a process that was both quick and hassle-free.
To prevent immediate conversions and encourage future purchases, the issuance of the discounted gift cards was delayed by three days, ensuring that customers would return to make purchases at a later date.
The brand integrated GiftKart with Klaviyo, designing a targeted email flow to notify customers about the discounted gift card offer, keeping the excitement and anticipation alive.
The campaign was a resounding success, with the beauty brand generating $250,000 in upfront revenue.
Moreover, the strategy effectively locked in customers for future purchases, promising a steady stream of revenue in the coming months.
The discounted gift card campaign positioned the brand as a customer-centric entity, offering value while encouraging brand loyalty.
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