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increase in Conversion Rate
increase in AOV
Industry: Eco Friendly Candles
With a wide and customizable range of sustainable candles, Arbor Made needed a way to make it simpler for their customers to choose their preferences. Using product bundling, they simplified buying experiences and increased their AOV by 10% in just 30 days!
Arbor Made faced several challenges in offering its unique product to customers. The primary issues were:
These challenges were affecting customer experiences, resulting in confusion and a cumbersome shopping process that often limited customers to purchasing only one candle refill scent.
“Past bundle tools we tried out had extremely poor customer support, taking days (even weeks!) to help answer extremely important issues.”
With Easy Bundles, Arbor Made set up different types of product bundles to cater to the various audience segments they sell to. Here’s the breakdown of the product bundling strategy they set up to capture visitor interest:
Arbor Made introduced two distinct interest-based bundles to cater to different customer preferences:
Recognizing the potential of their products as thoughtful gifts, Arbor Made created special gift bundles.
These bundles mirrored the 'Bundle and Save' options but added the ability for personalization with a message and gift-wrapping options, making them perfect for gifting to loved ones.
This strategy empowered customers to create their own bundle by choosing their preferred candle scents and jars. The initiative provided a personalized shopping experience.
Some of the key features the brand set up using Easy Bundles to further improve their product bundles sales included:
The implementation of Easy Bundles led to:
“We wish we would've known about and switched to Easy Bundles sooner! The fact that the product is so customizable and the support team is so incredible. Past bundle tools we used had no visibility into trends, analytics, and performance of the tool. It left us completely blind to important business data.”
Ready to set up product bundles on your Shopify store?
Easy Bundles is the best Shopify product bundles app, letting you set up tailored strategies to upsell and cross-sell your products to increase your AOV.
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Check our apps
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Merchants are raving about our apps. With 5X ROI in less than a month, we are confident our apps will transform your store and skyrocket AOV and Retention.
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We are a team of passionate individuals, all driven by a singular goal - to help our merchants succeed.
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