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Custom Discounts by Kite is a functionality that allows you to create smarter discount campaigns. Shopify stores often need to set up promotional campaigns that go beyond the basics. For example, conditions on the cart total for a particular product collection, and not the regular full cart total. Or you may want to set up different campaigns for different regions, but may want to create a single discount code for the campaign for simplify marketing communication.
The regular discount settings in most Shopify apps let you set fundamental parameters, such as product or collection, discount amount, 4-5 eligibility criteria, thresholds, and probably the region/market. However, custom discounts are powered by an exhaustive list of eligibility criteria, discountable product rules, and multiple option control. This gives you maximised flexibility to set your discount campaign the way you want it.
Kite’s Custom Discounts is powered by Rust, a programming language best suited for this use case. This ensures that the speed of discount redemption remains the same despite peak traffic during shopping events like Black Friday Cyber Monday. The easy scalability and zero error make Custom Discounts a reliable discount engine for your Shopify store.
Use the Custom Discounts feature on Kite