Glossary

C

Campaign

A campaign is a coordinated series of activities and efforts aimed at achieving specific objectives within a set timeframe. In eCommerce, a campaign refers to a strategic marketing initiative designed to achieve specific goals within a defined timeframe. These goals could include increasing sales, promoting a new product or service, driving website traffic, or generating leads. eCommerce campaigns often involve various marketing channels and tactics, such as email marketing, social media advertising, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, influencer partnerships, and more.

Other Glossary Items

Campaign Tracking

Cart-Conversion Rate

Click to Open Rate

Checkout Extensions

Content Management System (CMS)

Content Marketing

Conversion Funnel

Contribution Margin

Conversion Rate

Cost-Per-Click (CPC)

Coupon Discounts

CTR: Click Through Rate

Customer Review

Customer Retention

Customer Journey Mapping

Customer Retention Rate

Customer Account

Customer Journey

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