Campaign

A campaign is a coordinated series of activities and efforts aimed at achieving specific objectives within a set timeframe. In eCommerce, a campaign refers to a strategic marketing initiative designed to achieve specific goals within a defined timeframe. These goals could include increasing sales, promoting a new product or service, driving website traffic, or generating leads. eCommerce campaigns often involve various marketing channels and tactics, such as email marketing, social media advertising, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, influencer partnerships, and more.

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