Cart-Conversion Rate

Cart conversion rate, also known as shopping cart conversion rate, is a key metric in eCommerce. It essentially tells you what percentage of shoppers who add items to their online shopping cart actually follow through and complete the purchase. In other words, it measures how effective your online store is at converting browsers into paying customers. For example, if 100 people add items to their carts but only 10 people end up buying them, your cart conversion rate for that period would be 10%. The average cart abandonment rate globally sits around 69.82% A high cart conversion rate indicates a smooth checkout process and a trustworthy online store that convinces visitors to turn into buyers.