Churn

Churn, also referred to as customer churn or subscriber churn, is a business metric that measures the rate at which customers stop doing business with a company within a certain time frame. It's a key metric that reflects how well a business retains its customer base. A high churn rate indicates that a business is losing customers faster than it can acquire new ones. This can be a serious problem, as it can lead to stagnant or declining revenue. Online businesses aim to keep their churn rate low by providing value and a positive customer experience.

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