DTC/D2C DTC Glossary by Skai Lama

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DTC, which stands for Direct-to-Consumer, is a business model where companies sell their products directly to customers through their own online channels, instead of relying on traditional retail stores or wholesalers. In a DTC model, the brand controls the entire customer experience, from production and marketing to sales and customer support. This allows businesses to build stronger relationships with their customers, collect important data, and often offer lower prices by cutting out middlemen. DTC has become increasingly popular, especially with the rise of eCommerce platforms and digital marketing channels.

DTC/D2C

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