NPS

NPS stands for Net Promoter Score. It's a metric used to measure customer satisfaction and loyalty towards a company, product, or service. NPS is determined by asking customers a single question: "How likely are you to recommend [company/product/service] to a friend or colleague?" Customers respond on a scale from 0 to 10, with 0 being "Not at all likely" and 10 being "Extremely likely." Based on their responses, customers are classified into three categories: Promoters (score 9-10), Passives (score 7-8), and Detractors (score 0-6). The Net Promoter Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

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