O2O - Offline to Online

O2O, or Offline to Online, is a strategy in eCommerce that bridges the gap between a business's online presence and its physical stores. Customers can discover products offline but complete transactions or engage further online, or vice versa. For example, customers may browse products online, make purchases, and then choose to pick up their orders in-store, or they may research products in-store and later complete their purchases online. This strategy enhances convenience, boosts brand visibility, and drives sales by leveraging both offline and online strengths.