Post Purchase Upsell

A post-purchase upsell is a marketing strategy where a business tries to convince a customer to buy something additional after they've already completed a purchase. Imagine you just bought a new pair of shoes online. These upsells can show up on checkout pages, in emails, or even on the order confirmation screen. Businesses use these to increase their sales by offering additional, often relevant, items after a customer’s initial purchase. This can boost their average order value and even help customers by reminding them of things they might need.