Product Filter

A product filter is a feature on eCommerce websites that allows buyers to narrow down their search results based on specific criteria or preferences. Product filters help customers sort through the massive selection/product range by specific criteria like color, size, brand, price, or even material. Customers choose what they’re looking for, and the filter refines the results to only show those matching the said choices. This saves tons of time browsing and helps customers find exactly what they need. This feature is particularly useful on websites with large inventories or diverse product ranges.