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Our Apps Have Driven
5X AOV | 2X Conversions | $30M+ Additional Revenue
5X AOV | 2X Conversions | $30M+ Additional Revenue
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5.0 (900+ Reviews)
Shopify Apps
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Product bundling has become a game-changing strategy for businesses, with companies seeing up to 20% increase in average order value (AOV) when implementing effective bundling techniques.
From tech giants like Apple to fast-food chains like McDonald's, successful brands leverage product bundling to boost sales, improve customer satisfaction, and increase market penetration.
Product bundling is a marketing strategy where businesses combine two or more related products or services and sell them together as a single package, often at a discounted price compared to purchasing items individually.
This approach not only increases the total purchase value but also enhances customer convenience by offering complementary products in one transaction.
Sodii’s colorful and interactive “Bundle Builder” lets customers choose between sachets and tubs across multiple flavors. With dynamic pricing tiers (5%, 10%, 15%, 20% off) based on quantity, it gamifies the shopping experience and encourages bulk orders with free shipping incentives.
Key Strategy: Tiered discount bundle builder with gamified savings progress bar built using Easy Bundles
Bundle Type: Volume-based mix-and-match bundling for consumables
Results: Tiered bundling setup encourages higher-value purchases and larger carts across flavor categories
Nutrition Kitchen offers a clean and intuitive "Build Your Own Meal Box" interface that lets customers personalize meals by selecting a protein, side 1, and side 2 in a step-by-step flow. The layout enables customers to track their nutritional goals while building their box.
Key Strategy: Step-by-step meal customization with real-time macro tracking using Easy Bundles features
Bundle Type: Build-your-own meal bundle with add-on flexibility
Results: Guided bundling flow encourages customers to complete full meal bundles instead of single-item purchases, leading to higher cart values
Marin Skincare curates a luxury skincare bundle called “The Bestsellers Capsule,” combining customer favorites into a high-value package. With default flavor pre-selections and an elegant capsule design, it enhances perceived value and positions the bundle as a perfect gift set.
Key Strategy: Pre-curated bundle with high perceived value and default selections
Bundle Type: Themed bundle featuring bestsellers with flavor and scent variety
Results: Increases average order value by grouping top-selling skincare products
BirdHaven offers a handcrafted hanging sunflower decor bundle with clear quantity break pricing. Customers can choose their preferred colors and hook type, while receiving escalating discounts based on quantity: 10% off for 2 items, 15% off for 3, and 20% off for 4 or more. The visually guided selection process makes it easy for shoppers to personalize gifts or buy in bulk.
Key Strategy: Tiered discount bundling with handcrafted personalization options
Bundle Type: Quantity break bundle with tiered pricing and customizable components
Results: Motivates customers to increase order quantities by rewarding larger purchases with tiered discounts
Remedy lets customers build their own personalized skincare bundle through a guided, three-step process: choose a cleanser, select a treatment, and finish with a moisturizer. The experience is thoughtfully designed to simplify decision-making and offer expert-backed recommendations that feel credible and trustworthy.
Key Strategy: Guided step-by-step skincare bundling with medical-expert credibility
Bundle Type: Build-your-own skincare regimen bundle
Results: Encourages complete routine purchases and builds customer trust in the brand’s skincare authority
Seranova, a skincare, uses a subscription bundle model to keep customers engaged. Shoppers can build their own skincare set, choose between one-time purchases or recurring deliveries, and unlock extra savings when they subscribe. This approach simplifies routine replenishment while encouraging long-term loyalty.
Key Strategy: Subscription bundling with customizable skincare bundle using Easy Bundles framework
Bundle Type: Build-your-own subscription bundling
Results: Customers benefit from tiered discounted bundle and added subscription savings, making recurring purchases more appealing than one-time buys.
Cove generated $4.4 million in just 9 months using Easy Bundles for their fashion apparel bundles. The California-based eco-friendly brand tripled their AOV through strategic bundling.
Key Strategy: Build-your-own fashion bundles with Easy Bundles customization
Bundle Type: Mix-and-match apparel bundling
Results: $4.4M revenue in 9 months, 3x AOV increase, faster inventory turnover
Swirl Wine Shop generated $120,000 in 7 months using Easy Bundles for customizable wine bundles with 6-bottle minimum orders, up to 15 bottles maximum.
Key Strategy: Build-your-own wine selection with Easy Bundles immersive layout
Bundle Type: Volume bundling with product discovery
Results: $120,000 revenue in 7 months, improved customer wine discovery
Featured in skailama.com's gallery, Whitley's Peanut Factory created a unique "Four-Pack Mid-Size Tin Bundle" using Easy Bundles' new template with smooth category navigation.
Key Strategy: Category-based selection with sticky sidebar using Easy Bundles templates
Bundle Type: Fixed-quantity bundling with category variety
Results: Enhanced product discovery across peanuts, nuts, and sweet peanut categories
NBM's nail polish brand created a build-a-kit bundle directly on their Product Detail Page (PDP) using Easy Bundles, encouraging customers to create complete nail polish sets.
Key Strategy: Product page bundling with gamified selection using Easy Bundles
Bundle Type: Build-a-set bundling with free gifts
Results: Default free gifts (nail polish remover + top coat) increase AOV significantly
Simplified created a customized, expandable product bundle to increase AOV during their spring edition launch. This bundle generated $31,000 in the first 24 hours using Easy Bundles' accordion design.
Key Strategy: Expandable product bundling with Easy Bundles accordion interface
Bundle Type: Drop-down style bundling with product selection drawer
Results: $31,000 revenue in first 24 hours of launch
Legbox’s fashion-forward bundle, “Kit 3 Tops Twist,” allows customers to mix and match sports bra colors and sizes within a 3-piece bundle. Shoppers get volume-based discounts while selecting styles in a single view, with real-time size and color flexibility for each item.
Key Strategy: Mix-and-match apparel bundling with color and size flexibility
Bundle Type: Fixed-quantity bundle with discounted bundle pricing
Results: Encourages customers to purchase multiple tops in one transaction instead of single items, by offering color and size flexibility within a single discounted bundle, increasing average cart size.
Lil Helper maintains 20-30 live bundles using Easy Bundles, allowing customers to choose multiple reusable baby and women's products with discounts.
Key Strategy: Multiple bundle options with Easy Bundles variety approach
Bundle Type: Category-specific build-your-own bundling
Results: 4,000+ bundles sold, $303K+ total sales, top bundle generated $121K
G Bub Blooms offers customizable gift sets for baby essentials with advanced product-level personalization, including name customization and color choices for an additional $10.
Key Strategy: Advanced personalization with Easy Bundles customization features
Bundle Type: Gifting bundle with product-level personalization
Results: Enhanced gifting experience with $10 personalization upsells increasing AOV
Fyl Shop created a highly customized 'build-a-set' bundle embedded directly on their product page using Easy Bundles, featuring circular product slots that seamlessly match their brand imagery with cross-sell functionality.
Key Strategy: On-brand PDP bundling with Easy Bundles circular design customization
Bundle Type: Product page build-a-set bundling with cross-sell options
Results: Higher traffic and conversions through product page placement, enhanced by cross-sell bundle linking
PlayStation and Xbox bundle consoles with games, controllers, and subscription services. Similar setups can be created using Fly Bundles for any gaming store.
Key Strategy: Complete gaming experience bundling
Bundle Type: Hardware + software + service bundling
Results: Console bundles increase attachment rate by 75%
Moms Home created an intuitive "Build Your Own Gift" experience for new mothers using Easy Bundles' multi-step customization process across packaging, nursing & bedding, baby clothing, and essentials.
Key Strategy: Multi-step gifting bundling with Easy Bundles floating bar interface
Bundle Type: Four-step customization gift bundling
Results: Increased AOV through personalized gift-ready packaging and enhanced perceived value
Infused Energy created a hyper-customized bundle with goal-based drink categories (energy, sleep, caffeine-free) using Easy Bundles' step-based navigation and pack-size tabs.
Key Strategy: Goal-based bundling with Easy Bundles customized product cards
Bundle Type: Category-based build-your-own with pack size options
Results: Gamified discount progress bar encourages higher-value bundle completion
Webb Western uses Easy Bundles for fixed-price hat bundles with dynamic progress bars and clean layout design, providing transparent pricing and clear progress tracking.
Key Strategy: Fixed-price bundling with Easy Bundles gamification elements
Bundle Type: Fixed-price selection bundling
Results: Reduced friction and enhanced customer satisfaction through transparent pricing
Inkster’s "Starter Set Deal" is a customizable tattoo bundle that includes everything needed for a smooth application. Shoppers can pick 3 tattoos, get 1 bonus tattoo free, and receive essentials like a tattoo primer and pop-up sponge - all neatly packaged as a ready-to-use starter kit.
Key Strategy: Customizable gift-style tattoo bundle with bonus product incentives
Bundle Type: Build-your-own tattoo kit with bonus item and essential application tools
Results: Increases perceived value and lowers first-time buyer friction with pre-included tools
AOV Statistics:
Conversion Rate Benefits:
Customer Satisfaction Metrics:
Products only sold together, never individually.
Example: Microsoft Office Suite applications.
Products available individually or as part of a bundle.
Example: Amazon Prime services.
Complementary products bundled together.
Example: Camera + lens + memory card.
Premium versions or additional features bundled with base products.
Example: Software + premium features + support.
Product bundling remains one of the most effective strategies for increasing revenue, improving customer satisfaction, and building brand loyalty.
The 20 examples showcased demonstrate how successful brands across industries leverage bundling to create value for customers while driving business growth.
By implementing strategic bundling using tools like Easy Bundles and Fly on Shopify, businesses can achieve similar results and transform their sales performance.
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