Keyword

A keyword is a word or phrase that people type into search engines to find information online. For example, if you're searching for "best pizza in town," "best pizza" would be the keywords. They're important because they help search engines figure out what a webpage is about and match it with what people are looking for. Businesses use keyword research to identify the terms people are searching for and then optimize their websites and content to rank higher in search engine results pages (SERPs) for those keywords.

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