Guide to Holiday
eCommerce on Shopify

Discover the best tips and tricks to make the most of the holiday
season with gifting & more, for your Shopify store.
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How to Set Up Your Store for
Holiday Gift Shopping

Increase AOV, Retention and Conversions this Holiday Season
with Impactful Ecommerce Gifting StrategiesĀ 
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Build-Your-Own-Gift-Box Bundle

Empower holiday shoppers to create their own gift boxes by selecting products for their loved ones. Guide them through an immersive bundle building journey of picking gifts, gift boxes , gift wraps and writing personalised messages.Ā Increase AOV and conversions.

BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Pre-Curated Gift BundlesĀ 

Capture last minute holiday shoppers with pre-curated gift bundles and gift hampers. Eliminate decision fatigure and give them ready-solutions for gifting. Help them personalise with custom messages and cards. Perfect for an AOVĀ lift. Ā 

BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Gift Recommendation Quizzes

Ease the product discovery process for holiday and Christmas shoppers with gift recommendation quizzes. Recommend a selection of products based on quiz responses and see your conversions soar.

BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Gift Cards

Tap into last minute shoppers by offering personalised gift cards for gifting. Perfect for when there is no time left for physical delivery. Empower shoppers to send personalised text or video messages with their gift cards. Increase conversions and acquire new customers.

BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Gifting Add-Ons

Delight your customers with a differenciated gifting experience. Enable them to do more with their gifts. Offer personalised gifting add-ons like gift-wraps, greeting cards, video messages, text messages and other gifting upsells. Increase your gifting revenue and AOV.

BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Gifting Upsells at Checkout

Create avenues for last minute impulse purchase with gifting upsells at checkout. Offer gift-wraps, gift-boxes, greeting cards, personalised messages and more. Generate additional revenue and drive conversions.

Holiday eCommerce Calendar 2024

Plan a successful Christmas & holiday season with this comprehensive eCommerce gifting calendar

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20 Dec
Create and promote build-your-gift-box bundles.
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21 Dec
Promote gift cards as the perfect instant holiday gift.
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22 Dec
Highlight "Last- Minute Gifts" with expedited shipping options.
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23 Dec
Run an email campaign for "Gifts Under $50."
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24 Dec
Push ā€œBuy Now, Gift Laterā€ deals with digital products.
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25 Dec
Share heartfelt ā€œThank You for Shopping With Usā€ message.
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26 Dec
Kick off a "Boxing Day Sale" with exclusive discounts.
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27 Dec
Promote post- holiday restock alerts & wishlist reminders.
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28 Dec
Send reminders for customers to redeem their cashback.
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29 Dec
Launch New Year offers to tap into the festive high.
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30 Dec
Announce "End of Year Clearance" sales.
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31 Dec
Share a celebratory message & countdown to New Year deals.
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01 Jan
Launch "Fresh Start Sale" with new deals for the year.
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02 Jan
Promote your "FreshStart Sale"
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Gifting Checklist 2024

Pin it up, gear up, and dominate this holiday season effortlessly!

Create Attractive
Bundles:
Bundle
Promotions:
Testing &
Performance:
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Enhance the Gifting Experience:
Promote
Gift Cards:
Marketing &
Messaging:
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Optimize Checkout
Flow:
Holiday-Themed Checkout:
Performance
Monitoring:
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Strategic
Discounting:
Promotional
Campaigns:
Performance
Tracking:
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Create a Personalized Quiz:
Optimize for Engagement:
Analyze Quiz Performance:
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Plan for Early BFCM

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Know Your Customer Segment

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Inventory & Supply Chain

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Deals and Offers

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Website Optimization

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Shipping and Payment

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Content Strategy

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Email Marketing Campaign

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SMS Campaign

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Paid Marketing

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Social Media Campaign

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Influencer Campaign

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Partnership Campaign

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Measure Your Metrics

Sales Metrics

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Support Metrics

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Measure Your Metrics

Customer Metrics

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Traffic Metrics

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Measure Your Metrics

Inventory Metrics

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Engage in Post-BFCM Activities

Reviews

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Engage in Post-BFCM Activities

Re-engagement

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Reflect on what worked and what didnā€™t

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