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In our previous post, we delved into the world of Shopify gift cards. But if you’ve been looking for inspiration around how to use gift cards for your Shopify store, this post is for you.
In this post, we’re listing out some real-life brand Shopify gift card examples and the little lessons you can take from it to set up your gift card campaign.
Shopify gift card examples from real-life brands
While there are several brands making use of Shopify gift cards, let’s show you some that use Giftkart to set up their campaigns for personalized gifting.
1. Wild One
Ideal for pet lovers, the Wild One offers gift cards that are not just branded, but also customizable. The Shopify gift card is available in various denominations and for different occasions, making it easier for online shoppers to find the ideal gift for their friends and family.
The brand also focuses on marketing their gift cards with a message that promotes eco-friendly choices. This further gives online shoppers a cause to support as they make purchases - surveys have found that consumers buy from brands that support good causes.
2. Burlap & Barrel
The Burlap & Barrel gift card is a best-seller amongst their target audience too for the customization it offers. The brand offers flexible gifting solutions to shoppers who aren’t sure about the spices they want to purchase.
The card's value matches the cost of products, ensuring recipients get exactly what they want without transactional fees. The digital format allows for easy delivery and personalization of gift messages as well, where they can also choose time of delivery.
3. Breeches
Another smart campaign example is from Breeches.com. They use gift cards as incentives to attract new customers. By offering a gift card as a reward for making a first purchase or signing up for a service, the brand actually gives them a subtle push towards making a purchase decision.
Their campaign shows how Shopify gift cards are meant for more than just gifting. But to use the gift card to fuel other stages of the funnel and nudge a favorable action out of the consumer, you need to set clear criteria and keep the overall profit to gain in mind.
4. Raw Juicery
Another one of the best Shopify gift card examples is from Raw Juicery. They have made gift cards a part of their BFCM sales campaign, offering them at discounted prices, making them more appealing to their target audience.
We also love how they clearly detail out the use of this discounted gift card, setting the criteria for availing the benefits and using the card for making a purchase. They also offer the discounted card for a limited period of time, creating a sense of urgency.
5. Junk
JUNK offers a wide collection of headbands and accessories. But the brand also caters to audience segments with different style preferences. That’s what they built their Shopify gift card campaign around!
Their gift card gives online shoppers the opportunity to personalize their gifts without having to take a risk on the products they choose. They offer gift cards in different denominations and charge no additional processing fees, ensuring the full value goes towards the chosen items - which makes it more enticing for consumers looking to build their accessories collection.
6. Sunrise Flour Mill
Another Shopify gift card campaign that you can take inspiration from is that of Sunrise Flour Mill. They use the gift cards to winback customers - consumers who engaged or bought from the brand a while ago, but haven’t been back for another purchase in 30-90 days.
Their gift card acts as an added benefit to the recipients, giving them another reason to come back to your store for making another purchase.
7. Cool of Springs
A cosmetics treatment and procedures brand, The Cool Springs Plastic Surgery company brings something fresh to the table with gift cards. In an industry that typically works on packages and discounts at large, the gift cards are targeted at giving their consumers more flexibility.
Consumers can use it to select from a range of services at any of their locations, allowing them to address their specific skincare or aesthetic needs. The digital delivery via email ensures convenience and swift access to the gift. With multiple value options, it accommodates various budgets as well.
8. Aussino Singapore
The Aussino Singapore gift card is a best seller amongst those looking for thoughtful gifting options. The brand offers quality bedding and home decor to audiences with varied preferences and so the gift card is available at various price points.
While they don’t offer multiple denominations for the gift card, they do let consumers shop for other products alongside. This gives them the ability to send a flexible gift along with a personalized curation from their end.
The brand also uses gift cards as a part of their cross-selling strategy, which lets the consumer experience the benefit of the gift card value to buy the products being recommended alongside it.
9. Chocolat de Kat
The Chocolate de Kat gift card lets its shoppers gift from their catalog of chocolates without having to pick flavors themselves. This gives recipients the option to choose the flavors of their individual preference for the handmade artisan chocolate bonbons.
The Shopify gift card is available in multiple denominations and can be scheduled to be delivered at different times. The sender also has the option to add a personalized gift message or even a video message to add more personality to it.
10. Cozey
Cozey offers a versatile collection of home decor and furnishing items. From indoor to outdoor, their product catalog is extensive and includes various items that can be used for gifting. Their gift card focuses on giving the sender and recipient more flexibility around gifting, and picking items that suit their personal preferences for their homes.
Their Shopify gift card is available in multiple denominations, can be sent out instantly to one’s email address or delivered on email to the recipient. They also let shoppers add a custom message to their gift card, and schedule it ahead of time for timely gifting.
11. Cheesyplace.com
Cheesyplace.com has set up a gift card campaign to cater to different taste buds of their target audience. Their gift cards make for the perfect gifting option for foodies that appreciate fine cheese and charcuterie.
Their Shopify gift cards can be bought for different values, sent instantly or scheduled ahead in time. But what makes it truly personal is the ability to add a video message for the recipient while sending the gift card.
12. Marie Veronique
Marie Veronique is known for its range of skincare products. But since they have products addressing different skin concerns, it can be harder for shoppers to choose the right gift. That’s what they have set up a gift card for!
The e-gift card can be bought for different values and allows recipients to choose from a range of skincare products designed to address various skin concerns. Their highlight is that the brand charges no processing fees and the gift cards have no expiry date!
Ready to set up customizable gift cards on your Shopify store? Install Giftkart today.
Want to know how successful the Shopify gift card campaigns are for these brands? Read our success stories here.
Other brands to take inspiration from gift card campaigns
We didn’t want to restrict the inspiration we share with you for a gift card campaign. Here are some brands that you can take tips from:
1. Tiffany’s
The Tiffany Gift Card is unique because it arrives in the iconic Tiffany Blue Box and is redeemable at all Tiffany & Co. stores in the United States, online at Tiffany.com, and for telephone orders. This elegant gift card makes any occasion special with the promise of timeless luxury and exceptional craftsmanship.
2. Amazon
The Amazon gift card is unique as it offers a wide range of design options, including personalized messages. It's convenient, quick, and perfect for last-minute gifting. These gift cards never expire, carry no fees, and are redeemable for millions of items store-wide on Amazon.com. Plus, they can be printed at home or sent digitally, making them a versatile and thoughtful gift choice.
3. Mytheresa
The Mytheresa gift card offers versatility with options for both email and postal delivery. Recipients can choose from a wide range of luxury fashion items, making it a perfect gift for fashion enthusiasts. The ease of use, with a simple code redemption process, enhances the gifting experience, making it a thoughtful and stylish choice.
3. Khaite
The Khaite gift card offers a distinctive luxury shopping experience. Customizable in various amounts, it grants access to Khaite's premium fashion selection on their website. Notably, these gift cards never expire, ensuring recipients can take their time to choose timeless, high-quality pieces that resonate with their style.
4. Maxbone
The Maxbone gift card stands out for its digital format, allowing easy customization with the recipient and sending date selection. Customers praise Max-Bone for exceptional quality and customer service, making it a trusted source for canine essentials. Plus, they offer special discounts on gift cards, making it a thoughtful and convenient gift choice for pet owners.
5. Mejuri
The Mejuri gift card is unique for several reasons. It offers accessibility with both digital and physical options, arriving via email within 24 hours. Its flexibility allows use for any Mejuri product, with no expiration date and in the currency it's issued. Plus, it includes a complimentary online Styling Appointment, making it a personalized and thoughtful gift choice.
6. Saks fifth avenue
The Saks Fifth Avenue Gift Card stands out due to its versatility. It offers both traditional physical gift cards and instant e-gift cards via email. This flexibility caters to different preferences, making it a convenient and accessible choice for gifting. It's an ideal option for anyone looking to shop at Saks Fifth Avenue.
7. Apple
The Apple Gift Card is unique for its broad usability, offering access to a wide range of Apple services and products, including the App Store, Apple Music, iTunes, and more. It gives the option to send via mail with a collectable sticker, enhancing the gifting experience.
8. Pottery Barn
The Pottery Barn delivered physically with a personal message in a special gift envelope or instantly via email. It offers free delivery options and next-day delivery for a fee. Moreover, it's redeemable not only at Pottery Barn but also at affiliated stores, providing a wide range of shopping choices for the recipient.
9. Bandier
The Bandier Digital Gift Card provides quick delivery via email and allows for easy gifting by forwarding it to the recipient. While physical cards have a balance module, digital card balances can be checked conveniently during checkout or through a unique link in the email, enhancing accessibility and convenience.
Recommended read: How to Use Gift Cards During BFCM to get More Sales
Conclusion
Giftkart is one of the best digital gift card platforms, designed to boost customer acquisition, conversion, and retention.
With its powerful features, you can create branded digital gift cards, greeting cards, run bulk gift card campaigns, offer refunds as store credits, implement reward and loyalty campaigns, provide cashback, and much more.
Want to explore using gift cards to increase your Shopify store revenue?
Install the Giftkart app today and reach out to our team of experts.
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