How Cove Generated $4.4 Million in Revenue with Fashion & Apparel Bundles
This is some text inside of a div block.
Share article
Cove Surf Company Inc., or simply Cove, is a California-based eco-friendly men’s clothing brand founded by brothers, Sean Todd & Alec Todd. Since its launch in 2020, Cove has been recognized for its practical approach to sustainable fashion.
Not surprisingly, it has built a loyal customer base by focusing on high-quality apparel, designed to be comfortable and last longer. Committed to sustainability, Cove donates 10% of its profits to beach cleanups and ocean conservation efforts—just one of many steps the brand takes to protect the planet.
In early 2024, Cove set out to resolve several challenges that usually impact clothing & apparel brands. After evaluating various options, they decided to focus on product bundling as their core strategy. However, execution remained a challenge—until they installed Skai Lama’s Easy Bundles app.
This strategic pivot, paired with seamless execution, paid off significantly. In just nine months, the brand generated an impressive $4.4 million in revenue solely from bundles. Let’s take a look.
Cove Surf Company Inc., or simply Cove, is a California-based eco-friendly men’s clothing brand founded by brothers, Sean Todd & Alec Todd. Since its launch in 2020, Cove has been recognized for its practical approach to sustainable fashion.
Not surprisingly, it has built a loyal customer base by focusing on high-quality apparel, designed to be comfortable and last longer. Committed to sustainability, Cove donates 10% of its profits to beach cleanups and ocean conservation efforts—just one of many steps the brand takes to protect the planet.
In early 2024, Cove set out to resolve several challenges that usually impact clothing & apparel brands. After evaluating various options, they decided to focus on product bundling as their core strategy. However, execution remained a challenge—until they installed Skai Lama’s Easy Bundles app.
This strategic pivot, paired with seamless execution, paid off significantly. In just nine months, the brand generated an impressive $4.4 million in revenue solely from bundles. Let’s take a look.
For more updates, subscribe to our blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Share article
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Follow us
For more updates, subscribe to our blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Related Case Studies
No items found.
How Cove Generated $4.4 Million in Revenue with Fashion & Apparel Bundles
Cove Surf Company Inc., or simply Cove, is a California-based eco-friendly men’s clothing brand founded by brothers, Sean Todd & Alec Todd. Since its launch in 2020, Cove has been recognized for its practical approach to sustainable fashion.
Not surprisingly, it has built a loyal customer base by focusing on high-quality apparel, designed to be comfortable and last longer. Committed to sustainability, Cove donates 10% of its profits to beach cleanups and ocean conservation efforts—just one of many steps the brand takes to protect the planet.
In early 2024, Cove set out to resolve several challenges that usually impact clothing & apparel brands. After evaluating various options, they decided to focus on product bundling as their core strategy. However, execution remained a challenge—until they installed Skai Lama’s Easy Bundles app.
This strategic pivot, paired with seamless execution, paid off significantly. In just nine months, the brand generated an impressive $4.4 million in revenue solely from bundles. Let’s take a look.
Challenges
1. Low Average Order Value
Cove USA consistently attracted a healthy flow of website visitors, but the majority of these conversions resulted in single-product purchases.
While data showed that a significant percentage of customers returned for repeat purchases—indicating strong product satisfaction—there was untapped potential to increase the value of each transaction.
By encouraging customers to buy more in a single order, Cove aimed to increase their average order value and boost cash flow.
2. Need to Keep Designs Fresh
With a product line spanning six categories i.e. t-shirts, hoodies, chino pants, shorts, joggers, and sweaters—Cove faced the challenge of maintaining fresh inventory to engage returning customers. To make room for new designs, they needed a strategy to efficiently move existing stock while managing the complexities of sizes and styles across their diverse offerings.
3. Slow Moving Designs
Like many apparel brands, Cove occasionally faced the challenge of slow-moving designs. Fashion trends are subjective, making it difficult to predict which colors and styles will resonate with the broader audience. Cove sought a solution to tackle this issue for specific SKUs.
4. Leveraging Frequently Bought Together Products
Cove had noticed based on historical data, that certain products were often bought together.
E.g. hoodies and pants. It wondered if there was a way to leverage this data to generate more sales.
Solution
Cove quickly identified product bundling as the ideal solution to address their challenges. By installing the Easy Bundles App from the Shopify store, they could seamlessly create and launch tailored bundles.
As an Enterprise Plan customer, Cove benefited from tailored services, including custom coding to integrate their review app into the bundle flow seamlessly. Their bundles were live and ready to deliver results in no time.
1. ‘Fashion & Apparel’ Optimized Bundles
Cove’s bundling strategy was simple but extremely effective. They created bundles historically known to deliver in the fashion industry, be it retail or ecommerce.
a. Custom Discount Bundle: Buy Two Get One Free (Same Category)
Cove crafted this full-page bundle using their top-performing product categories: shorts, pants, and joggers. The process was simple yet effective—customers selected any three joggers, chose their free gift, and completed their purchase.
Essentially a 33.33% discount, the bundle helped communicate this more engagingly. A bold, straightforward banner communicated the steps, making it easy for customers.
Remarkably, this bundle type became the one that generated the highest revenue.
Custom discount bundle
b. Fixed Price Bundle: Buy Three for $XX (Same Category)
Cove wanted to accelerate the inventory turnover on their t-shirts, priced at $29 each. As per their calculations, a 20% discount on their t-shirts helped them maximize profitability while keeping the offer enticing.
Cove, intelligently, packaged this offer as a ‘buy 3 t-shirts for $69’ bundle. Customers purchased 3 t-shirts instead of 1 at 20% off, instantly tripling AOV.
A fixed price of $69 reduced the cognitive load on customers, quickening their decision-making.
Maximize profitability with fixed price bundle (same category)
c. Fixed Price Bundle: Buy Two for $XX (Different Category)
Very similar to the bundle we just discussed— The goal here was to encourage the purchase of complementary products from other categories.
Data showed that a considerable number of customers purchased hoodies & pants together. So the probability of conversions on this bundle was higher.
It helped move inventory from 2 categories, each benefitting from the other
The fixed price, again, reduced cognitive load and eased the purchase decision.
Fixed price bundle (different category)
d. Custom Discount Bundle: Buy One Get One for X% Off (Different Category)
Cove created a full-page custom discount bundle, where the idea again was to move t-shirts along with hoodies.
The immersive build-your-own-bundle, guided customers through the bundle building steps.
Like other bundles, customers could modify the size and quantity for a single product they picked in a pop-up window.
Full-page custom discount bundle
In built product modifier within the bundle
2. Delighting with Free Gifts
Cove leveraged Easy Bundles' ability to include free gifts within the bundle flow, creating an extra layer of excitement for their customers.
Free gifts are a proven tactic to boost conversions, as customers are naturally drawn to the opportunity to receive something at no additional cost. In this case, the pirate-themed stickers provided the perfect nudge to encourage the purchase.
3. Clever Marketing
Cove knew that simply a well-structured bundle offer and a smart bundle design wasn’t enough. They took simple yet clever steps to promote their bundles to incoming traffic.
Promoted different bundles on their home page on a rotating basis
Added a simple button on their product page with the CTA— “Save More with Bundle”. This was the single biggest source of traffic to the bundle pages.
Save more with bundle built on product page
4. Consistently Optimizing
Cove consistently monitored and refined their bundles to maximize conversions. For instance, when a product was featured in multiple bundles, they carefully tracked performance and adjusted over time to ensure the product page’s call-to-action directed customers to the bundle with the highest conversion rate.
Results
Cove’s results are a testament to the fact that simple yet powerful, always wins.
Generated $ 4.4 Million in Bundle Revenue
The brand generated a total revenue of $ 4.4 million from just bundles over a short period of 9 months.
3X increase in AOV
Cove’s bundling strategy tripled its average order value, delivering more ROI on acquired customers.
Accelerated Inventory Turnover
Cove’s strategic use of product bundling significantly increased the speed of inventory movement. The brand was able to clear stock faster and make room for fresh designs. This improved inventory turnover allowed the brand to stay agile and maintain a dynamic product lineup. A huge win in the fashion industry.
Conclusion
Cove’s smart bundling strategy, powered by Skai Lama’s Easy Bundles app, delivered exceptional results. In just nine months, they generated $4.4 million in bundle revenue, tripled their average order value, and sped up inventory turnover—all while delighting their customers with simple yet impactful offers.
This success is a testament to the power of strategic bundling in driving growth for fashion brands. Ready to replicate these results? Install Easy Bundles today and transform your Shopify store!
%20(1).png)
.webp)
.png)
.png)
.webp)
.svg)
.svg)
