In a world where everyone loves getting more of what they like at a lower cost, irresistible offers are the name of the game. And at the forefront of enticing deals stands the beloved BOGO promotions (Buy One, Get One).
In this post, we're diving into a treasure trove of BOGO examples that will not only pique your interest but also help skyrocket your sales.
What is BOGO?
BOGO, short for "Buy One, Get One," is a popular promotional strategy in e-commerce and retail businesses. It involves offering customers a product bundle deal where they can purchase one item, typically at full price, and get another item of equal or lesser value for free or at a significant discount.
Some of the most common types of BOGO sale promotions include:
1. Buy one, get one (BOGO ) - 50% Off
"Buy one pair of shoes, get the second pair at 50% off."
In this deal, when a customer buys one item at full price, they can purchase a second item of equal or lesser value at a 50% discount. It's a way to incentivize customers to purchase more than one item.
2. Value discount BOGO
"Buy one smartphone and get $100 off your second smartphone."
In this sales promotion example, customers receive a specific dollar amount discount on the second item when they purchase the first item at full price. It encourages customers to buy multiple items while saving money.
3. Buy X, Get Y (BXGY)
"Buy 2 shirts and get 1 shirt for free."
In a Buy X, Get Y deal, customers are required to purchase a specified number of items (X) to receive another item (Y) for free or at a discounted rate. It encourages customers to buy in bulk or spend more to unlock the offer.
4. Free samples
"Spend $50 and receive a free skincare sample set."
This type of deal rewards customers with complimentary product samples when they reach a certain spending threshold. It allows customers to try out new products, potentially leading to future purchases.
You can provide Free samples and gifts by using this app-FLY
5. Free gifts
"Purchase a camera and receive a free camera bag as a gift."
Free gift promotions offer customers an additional item at no extra cost when they purchase a specific product. These gifts are often related to the main product and can enhance the overall value of the purchase.
BOGO (Buy One, Get One) promotion examples from real-life brands
If you’re not sure how BOGO promotions work, let’s take a look at some of the popular sale campaigns run by real-life brands using this product bundling strategy:
1. Publix
Publix features a variety of BOGO promotions twice a week, presenting customers with the opportunity to purchase one item and get another at no additional cost. In addition to these standard BOGO sales, Publix often introduces special offers like 'buy two for a set price,' providing customers with even more value and savings.
2. Famous Footwear
Famous Footwear often has BOGO deals: buy two pairs of shoes, and the second one (of equal or lesser value) is 50% off.
3. Barnes & Noble
Barnes & Noble offers enticing BOGO deals, allowing customers to buy one book and get another at 50% off, catering to all age groups. Some of these promotions are time-limited, instilling a sense of urgency, while others are available until stocks run out.
4. Beauty Bay
Beauty Bay's promotion includes a complimentary product with the purchase of an item from a specific category, and this initiative is highly commendable because it can attract customers to explore and purchase items from the specified category, increasing the visibility and sales of those products.
Sephora offers free samples for orders over $35, and this is a good idea because it allows customers to not only enjoy BOGO deals but also explore and try out additional products without extra cost, enhancing their overall shopping experience.
6. Maquibeauty
Maqui Beauty has a BUY ONE GET ONE 40% OFF promotion, where the discount is applied to the lower-priced item when customers purchase any two products.
7. Supplement X
Supplement Xpress specializes in nutritional supplements and employs a marketing strategy centered around impactful BOGO tactics, offering customers exceptional value with a Buy One Get One at 50% off deal.
8. Pharmeasy
PharmEasy offers a Buy One Get One Free (BOGO ) deal for new diagnostic users. PharmEasy's BOGO deal offers a valuable promotion where customers can avail of a second diagnostic package for free when they purchase one package.
9. Bewakoof
Bewakoof, a versatile brand specializing in fashion products for both men and women, frequently provides BOGO deals (Buy one get one free 50%) throughout the year. This strategy proves beneficial as it not only boosts sales and customer loyalty but also helps in inventory management by encouraging higher product turnover and reducing excess stock.
10. HealthKart
Healthkart presents enticing BOGO (Buy One, Get One) promotions, with an extra 50% discount, along with an additional 15% off. Moreover, there is a policy in place limiting each person to a maximum of two orders.
Best practices to follow for BOGO promotions
‘Buy one, Get one’ is an effective strategy to get online shoppers to buy more than they intend to; but you need to keep the following best practices in mind:
1. Clear and Strategic Product Selection
Ensure that the products you select resonate with your target audience and seasonality. Consider customer preferences, trends, and your inventory levels to make informed choices. BOGO discounts work best when they genuinely appeal to your customers' needs and desires.
2. Segmented Targeting and Personalization
Use customers' past purchase history and browsing behavior to recommend BOGO deals that align with their interests. Sending personalized recommendations can significantly increase conversion rates and customer satisfaction.
3. Create a Sense of Urgency
Incorporate a sense of urgency into your BOGO promotions to encourage immediate action from customers. Use phrases like "Limited Time Offer" or "While Supplies Last" to instil a fear of missing out (FOMO) and drive quicker purchasing decisions.
Employ countdown timers or display the number of items left in stock to create a perception of scarcity, further motivating customers to make a purchase and take advantage of the enticing BOGO deal before it's gone.
Determine the pricing strategy for your BOGO promotion to ensure it's profitable for your business while still providing value to customers.
Calculate the discount percentage and set the BOGO price point carefully to avoid losing money on the offer. It's essential to strike a balance that benefits both your business and customers.
5. Test Different BOGO Types
Experimentation is key to refining your BOGO strategy. Test various types of BOGO promotions to understand what resonates best with your audience. This could include "Buy One, Get One Free (BOGO F)," "Buy One, Get One at a Discount," or "Buy Two, Get One Free." Each type may yield different results, impacting factors such as sales volume, revenue, and customer perception.
Use A/B testing to compare the performance of different BOGO types and optimize your future promotions based on the insights gained from these experiments.
While this particular sales strategy is commonly used across industries, we do recommend looking into what your business goals are before setting up this product bundle.
This product bundle works on offering something of value at a much discounted cost or for free on the purchase of one item - so while you do get to sell more products, it is important to ensure that offering the second item does not impact your revenue negatively.
And that’s where we come in.
Easy Bundles is not just a Shopify product bundles app that will help you set up BOGO promotions on your store. Our team of Shopify experts will help you understand the nuances of this sales strategy and help you set up a product bundle that adds to your revenue as well as profits!
Looking for the best way to create BOGO promotions on your Shopify store?
Yes, BOGO promotions can significantly increase sales by offering perceived value and encouraging customers to buy more.
2. Which products should I include in my BOGO deal to maximize profits?
Focus on complementary products or those with lower profit margins to maximize profits and boost sales.
3. How can Easy Bundles help me set up BOGO promotions on my Shopify store?
Easy Bundles can help you set up BOGO promotions on your Shopify store by offering a set up to customize various BOGO deal structures and define discount rules.
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Diksha P
Diksha leads Product Management at Skai Lama. She talks about discount campaigns, product recommendations, quizzes, and surveys to personalize Shopify stores.
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