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Arbor Made is a Michigan-based sustainable candle brand founded in 2020 by Lindsay and Nate. Frustrated by the wastefulness of traditional candles, they pioneered a refillable candle vessel with a patented silicone base, making it reusable and eco-friendly.
Post-launch, Arbor Made quickly gained traction, selling out its first batch and earning viral social media attention. Consistently walking their talk has led the brand to quickly position itself as an eco-conscious market leader in the home & lifestyle industry.
As a business, Arbor Made has always been rapidly reinventing itself and finding new avenues for growth. One specific challenge the company faced was increasing upsell and cross-sell revenue. They seemed to have exhausted their options on their Shopify store.
However, during a checkout audit by the Checkout Wiz team at Skai Lama, it became clear that:
- Arbor Made’s checkout held untapped potential as a powerful revenue driver.
- Further optimizing their conversion rate could unlock significant revenue growth
Basis this Arbor Made made some key shifts in its checkout strategy. This resulted in a checkout conversion rate bump from 56% to 63%. The brand also generated incremental revenue of $ 66000 within 1.5 months.
So, what did they do and how? Let’s take a look.
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