Affiliate Marketing

Affiliate marketing is a performance-based advertising strategy where businesses reward affiliates (publishers or promoters) for traffic or sales generated through their marketing efforts. Think of it as a commission-based partnership where affiliates earn commissions for every customer they bring in. Affiliates typically promote products or services they like to a targeted audience, using methods like blog posts, social media posts, or video reviews. When a customer clicks on a unique affiliate link and makes a purchase, the affiliate earns a commission. Businesses gain access to a wider audience and sales, while affiliates earn money by promoting products they believe in.