SEM

SEM stands for Search Engine Marketing. It's a digital marketing strategy focused on increasing a website's visibility in search engine results pages (SERPs) primarily through paid advertising. SEM involves paying search engines, like Google or Bing, to display ads for your website at the top or bottom of search results pages. These ads are typically displayed based on keywords or phrases relevant to the user's search query, and advertisers pay a fee each time someone clicks on their ad (this is called Pay-Per-Click or PPC advertising).