Social Proof

Social proof is a psychological phenomenon where customers are influenced by the actions of others in their decision-making. It boils down to the idea that if others are doing something, it must be the right thing to do. Since online customers can't physically examine products, positive reviews, ratings, social media engagement, and even celebrity endorsements all act as signals that the products are trustworthy and desirable. This builds confidence and reduces risk for shoppers, ultimately leading to more sales.