Whether you're starting your first store or expanding an established brand, the ecommerce platform you choose impacts everything from user experience to profitability.
With options ranging from all-in-one solutions like Shopify to customizable platforms like WooCommerce, the choices can be daunting.
Don't worry; we've simplified the process for you.
This guide will explore the top ecommerce platforms for 2025, highlighting their unique features and how they can cater to your specific business needs.
By the end, you'll have a clear understanding of which platform suits your online store best, empowering you to elevate your ecommerce journey.
What Are Ecommerce Platforms?
Ecommerce platforms are software solutions that enable businesses to sell products or services online.
They provide essential tools for managing store operations, processing payments, handling inventory, and fulfilling orders—all in one place.
The best platforms offer scalability and flexibility, ensuring your store can grow alongside your business.
Key functions of ecommerce platforms include:
Store Creation: Build and design your online shop.
Product Management: Organize and manage your product catalog.
Secure Payments: Process transactions safely.
Shipping and Taxes: Automate shipping calculations and tax compliance.
Customer Support: Access marketing tools and customer service features.
There are several ecommerce platforms that offer a variety of features to meet the unique needs of your business. Each platform comes with its own strengths, so it's important to choose one that aligns with your goals and resources. Let’s dive in!
1. Shopify
Shopify remains one of the most popular and user-friendly ecommerce platforms in 2025.
With a wide range of customizable templates, a robust app marketplace, and excellent customer support, Shopify is a top choice for businesses that want to get their store up and running quickly.
It also offers powerful marketing tools, SEO features, and seamless integrations with payment gateways, making it ideal for both beginners and experienced ecommerce entrepreneurs.
Suitable for: All business sizes
Pros:
User-Friendly Interface: Intuitive design allows users to set up and manage their store easily.
Extensive App Marketplace: Thousands of apps available to enhance functionality and customize the shopping experience.
Excellent Customer Support: 24/7 support through chat, email, and phone.
Cons:
Limited Checkout Customization: While Shopify is highly customizable, the checkout process has some restrictions.
Costs can add up: Additional features and apps can lead to higher monthly expenses.
Monthly Budget
Shopify offers several pricing plans:
Basic Shopify Plan: $29/month
Shopify Plan: $79/month
Advanced Shopify Plan: $299/month
Shopify Retail Plan: $89/month (for synchronizing online and offline operations)
Shopify Plus Plan: Starting at $2,300/month (for enterprise-level businesses)
Enterprise Commerce Plan: Custom pricing for large enterprises. For more details on pricing, visit Shopify Plans and Pricing.
G2 Review
Shopify has a G2 rating of 4.4/5. Here’s a summary of a review:
Shopify is solving major problems like inventory management, caching, handling payments, and customer management. It’s user-friendly, making it easy to set up an online store. The wide range of customizable apps and reliable customer support are huge pluses.
Yes, Shopify is developer-friendly, providing extensive resources for customization. For more information, check out the Shopify API documentation.
Integrations
Shopify supports a wide range of integrations with various platforms. Some popular tools include:
PageFly (for customizing landing pages)
Easy Bundles (For Bundles, Upselling)
Vitals (for product reviews and cross-selling)
Zapier (for automation) For a complete list of available integrations, visit the Shopify Integrations page.
Community
Shopify has a large and active community with approximately 900k members on its official forum where users can ask questions and share experiences. You can access resources through the Shopify Community forum.
Global Selling
Yes; Shopify supports multiple currencies and languages, making it suitable for international sales.
Analytics
Advanced analytics tools are included to track sales performance, customer behavior, and more.
2. BigCommerce
BigCommerce is another top contender for online store owners looking for a scalable solution.
Known for its robust built-in features, BigCommerce offers advanced SEO tools, multi-channel selling capabilities, and integration with top enterprise-level solutions.
It’s a great choice for businesses that need a customizable solution with enterprise-grade features but without the complexity of platforms like Magento.
Suitable for: Mid to large businesses
Pros:
Built-in SEO Tools: Advanced SEO capabilities help improve search engine visibility.
Multi-channel Selling Capabilities: Easily sell on various platforms like Amazon and eBay.
No Transaction Fees: Unlike some competitors, BigCommerce does not charge transaction fees on any plan.
Cons:
Less Flexible Than Competitors: Customization options can be limited compared to open-source platforms.
Complex for Beginners: The learning curve may be steeper for those new to ecommerce.
Monthly Budget
BigCommerce offers several pricing plans:
Standard Plan: $39/month
Plus Plan: $105/month
Pro Plan: $399/month
Enterprise Plan: Custom pricing based on individual business needs For more details on pricing, visit BigCommerce Pricing.
G2 Review
BigCommerce has a G2 rating of 4.2/5. Here’s a summary of a review:
BigCommerce is a powerful platform that allows you to grow your online store with ease. The built-in features are robust and save time compared to other platforms.
BigCommerce has a medium-sized community with helpful documentation and forums. Visit the BigCommerce Community forum for support.
Global Selling
Yes; supports international sales with multiple currency options.
Analytics
Advanced analytics tools included to monitor performance metrics.
3. WooCommerce
For businesses that want complete control over their online store, WooCommerce is a powerful and flexible option. As a WordPress plugin, it allows you to customize every aspect of your store and integrate it with the vast ecosystem of WordPress plugins. WooCommerce is ideal for businesses with a content-driven approach and those who already use WordPress for their website.
Suitable for: WordPress users and those seeking customization
Pros:
Complete Control Over Store: Highly customizable due to its open-source nature.
Vast Plugin Ecosystem: Thousands of plugins available to extend functionality.
Cost-effective: The core plugin is free, making it accessible for startups.
Cons:
Requires Technical Knowledge: Setting up WooCommerce may require some coding skills.
Additional Costs May Apply: Costs can accumulate based on hosting, themes, and plugins used.
Monthly Budget
WooCommerce itself is free; however, costs vary based on hosting plans and additional features:
Estimated costs can range from $10/month for basic setups to over $70/month depending on plugins and themes used. For more details on potential costs, visit WooCommerce Pricing.
G2 Review
WooCommerce has a G2 rating of 4.3/5. Here’s a summary of a review:
WooCommerce provides an excellent way to turn your WordPress site into an online store with great flexibility.
WooCommerce has a large community with approximately 400k members in various forums. You can access resources through the WooCommerce Community forum.
Global Selling
Yes; supports multiple currencies through various plugins.
Analytics
Basic analytics are included; advanced tracking requires additional plugins or integrations.
4. Wix
Wix is a popular choice for small businesses and entrepreneurs looking for an easy-to-use website builder with ecommerce capabilities. While Wix may not offer the same level of scalability as Shopify or BigCommerce, its drag-and-drop interface makes it easy for anyone to create a beautiful online store without any coding experience. Wix also offers a range of templates, marketing tools, and third-party integrations to help grow your business.
Suitable for: Small businesses
Pros:
Drag-and-Drop Interface: Simplifies website creation without coding knowledge.
Affordable Plans: Competitive pricing makes it accessible for startups.
Integrated Marketing Tools: Features like email marketing help drive traffic.
Cons:
Limited Scalability: May not support larger businesses as well as other platforms.
Less Ecommerce-Focused: Primarily a website builder with ecommerce capabilities added later.
Monthly Budget
Wix offers several pricing plans:
Business Basic Plan: $23/month
Business Unlimited Plan: $27/month
Business VIP Plan: $49/month For detailed pricing information, visit Wix Pricing Plans.
G2 Review
Wix has a G2 rating of 4.4/5. Here’s a summary of a review:
Wix is an easy-to-use website builder that allows you to create beautiful websites without any coding skills.
Wix has an active community with approximately 250k members, providing resources available in their help center. Visit the Wix Community forum for support.
Global Selling
Yes; supports multiple currencies but may have limitations compared to dedicated ecommerce platforms.
Analytics
Basic analytics are included; advanced tracking requires additional tools or integrations.
5. Squarespace
Squarespace is known for its stunning design templates and is ideal for brands prioritizing aesthetics. Its ecommerce capabilities include inventory management, shipping options, and built-in marketing however, it may not be as feature rich as platforms like Shopify or BigCommerce .
Suitable For : Creative businesses
Pros :
Beautiful Templates: Known stunning design options enhance brand aesthetics.
All-in-One Solution: Combines website building ecommerce functionality seamlessly.
No Transaction Fees: Does not charge fees sales made through their platform.
Cons :
Limited Ecommerce Features Compared Others: May lack some advanced functionalities found dedicated ecommerce platforms.
Steeper Learning Curve Some Users: While intuitive ,it may take time to master all features fully .
Monthly Budget
Squarespace offers several pricing plans :
Personal Plan : $16 month
Business Plan : $23 month (includes ecommerce features)
Squarespace has medium-sized community resources available in their help center.Member count approximately 300k members. Visit Squarespace Community forum for support.
Global Selling
Yes ;supports multiple currencies but may have limitations compared dedicated ecommerce platforms.
Magento offers an open-source ecommerce platform that provides businesses with complete control over their online store's design functionality, and performance. It’s ideal for businesses that need advanced customization scalability. However, Magento can be complex to set up and manage, making it better suited for dedicated development teams.
Suitable For : Large enterprises
Pros :
Highly Customizable : Offers extensive customization options tailored specific business needs.
Powerful Features Built-In : Includes advanced inventory management customer segmentation tools.
Strong Community Support : A large developer community provides resources extensions.
Cons :
Complex Setup Process : Requires significant technical expertise set manage effectively.
Higher Costs Associated Development : Ongoing maintenance can be expensive due development needs.
Monthly Budget
Magento Open Source free use but requires hosting costs which can vary widely based on provider:
Estimated costs can range from $20 a month to several hundred dollars depending on server requirements needed by your store's traffic volume.
Yes ; Magento highly customizable extensive documentation available.Check out Magento DevDocs for more information.
Integrations
Magento supports numerous integrations. For complete list supported extensions visit Magento Marketplace . Popular tools include:
Mailchimp
QuickBooks
ShipStation
Community
Magento has a large community offering extensive resources.Member count approximately 300k members .Visit Magento Community forum for support.
Global Selling
Yes, supports multiple currencies languages making ideal international sales operations
Analytics
Advanced analytics capabilities available may require additional setup extensions
7. PrestaShop
PrestaShop is an open-source ecommerce solution that offers flexibility and customization options tailored to meet the needs of any business while requiring some technical knowledge than other platforms, making it better suited developers on hand.
Suitable For: Businesses with developers
Pros:
Highly Flexible & Customizable : Open-source nature allows extensive modifications tailored to specific needs.
Cost-effective Solution : The platform itself is free but requires hosting services.
Strong Multilingual Support : Ideal targeting international markets due built-in language options.
Cons:
Requires Technical Knowledge : More suited those have access to development resources.
Can Be Overwhelming Without Experience : The vast array features may be daunting without prior experience e-commerce setups .
Monthly Budget
PrestaShop itself is free but costs vary based hosting services:
Estimated costs typically range from $10 a month (basic hosting) up to several hundred dollars depending on server requirements and additional modules needed .
For further details about potential costs associated with PrestaShop setups visit this guide on PrestaShop Pricing Overview.
G2 Review
PrestaShop has G2 rating of 4 .0 / 5. Here’s summary review:
PrestaShop offers great flexibility building online store but requires some technical knowledge.
Yes ; PrestaShop offers extensive customization options through its API documentation found here: [PrestaShop API Documentation ]( https://devdocs.prestashop.com /1 .7/webservice/tutorials/getting-started/)
POS System
PrestaShop does not include a built-in POS system but can integrate third-party solutions through modules available in their marketplace.
Integrations
PrestaShop supports numerous integrations through modules available on their marketplace.For complete list supported extensions visit PrestaShop Addons Marketplace.
Popular tools include:
Mailchimp
Google Analytics
Stripe
Security
Offers high-level security features including SSL certification when properly configured by developers.
Non-Tech Friendly
No ; requires significant technical expertise access development resources.
Ease Of Use
Moderate; easier if you have prior experience similar platforms access support.
Community
PrestaShop has an active community offering various resources including forums where you can ask questions and seek assistance.Member count approximately 300k members. Visit PrestaShop Forum for support.
Global Selling
Yes ; supports multiple currencies making ideal international operations.
Analytics
Basic analytics included but may require additional modules extensions and advanced tracking capabilities.
8. Volusion
Volusion offers straightforward e-commerce solution focused ease of use. User-friendly interface simplifies process setting online store while providing built-in marketing tools help drive traffic effectively. Flexible pricing plans cater various business sizes.
Suitable For: Small mid-sized businesses
Pros:
User-friendly interface simplifies store setup.
Built-in marketing tools help drive traffic effectively.
Flexible pricing plans cater various business sizes.
Cons:
Limited customization options compared to other platforms.
Some users report issues with customer support responsiveness.
Monthly Budget
Volusion offers several pricing plans:
Basic Plan : $29 month
Professional Plan : $79 month
Business Plan : $299 month
For detailed pricing information visit Volusion's official site at Volusion Pricing Plans.
G2 Review
Volusion has G2 rating of 3 .8 / 5. Here’s summary review:
Volusion provides an easy-to-use platform that lacks some advanced features found in competitors.
No ; primarily designed as an all-in-one solution without extensive developer options.
POS System
Yes ; Volusion includes built-in POS systems and integrates seamlessly online stores.
Integrations
Volusion supports basic integrations suitable mostly within its ecosystem.Check out their integration options at this link –Volusion Integrations page . Popular tools include:
PayPal
Mailchimp
QuickBooks
Security
Volusion includes SSL certificates as part of all plans, ensuring secure transactions for customers.
Non-Tech Friendly
Yes; designed specifically for non-tech users, making it accessible for those without technical expertise.
Ease of Use
Volusion has a high ease-of-use rating due to its straightforward interface, allowing users to set up their online store quickly.
Community
Volusion has a medium-sized community providing helpful resources accessible via their support center. The community has approximately 100k members. Visit the Volusion Support Center for assistance.
Global Selling
Limited support compared to dedicated platforms, but Volusion does allow selling internationally.
Analytics
Basic analytics are included within each plan but may lack depth compared to competitors.
9. OpenCart
OpenCart provides a free, open-source ecommerce platform that balances simplicity with flexibility. Its user-friendly dashboard simplifies management tasks while supporting numerous payment gateways out-of-the-box. However, it requires technical expertise or access to developers for full customization.
Suitable for: Cost-conscious businesses
Pros:
Free Open-Source Platform: Offers flexibility in setup without upfront costs.
Supports Numerous Payment Gateways: Out-of-the-box compatibility with various payment methods.
User-Friendly Dashboard: Simplifies management tasks and order processing.
Cons:
Requires Technical Expertise: Full customization may necessitate developer support.
Limited Built-in Features Compared to Larger Platforms: May not have as many features as competitors like Shopify or BigCommerce.
Monthly Budget
OpenCart itself is free, but hosting costs apply, ranging from approximately $10 to $100 per month depending on server requirements needed by your store’s traffic volume.
For further details about potential costs associated with OpenCart setups, visit this guide on OpenCart Pricing Overview.
G2 Review
OpenCart has a G2 rating of 4.0/5. Here’s a summary of a review:
OpenCart is great because it's free and flexible but requires some technical skills.
OpenCart has an active community offering various resources including forums where you can ask questions or seek assistance. The community has approximately 200k members. Visit the OpenCart Forum for support.
Global Selling
Yes; supports multiple currencies making it ideal for international operations.
Analytics
Basic analytics are included but may require additional modules or extensions for advanced tracking capabilities.
10. Centra
Centra has emerged as a versatile platform tailored specifically for fashion and lifestyle brands. Its key features include comprehensive ecommerce solutions that combine B2B wholesale, B2C direct-to-consumersales channels seamlessly while providing robust product information management (PIM) and omnichannel capabilities.
Suitable for: Fashion and lifestyle brands
Pros:
Comprehensive Ecommerce Solution: Centralized platform for managing online stores, digital marketing, data analytics, and more.
Robust Product Information Management (PIM): Ensures consistent product data across all sales channels.
Omnichannel Capabilities: Supports selling across multiple platforms including websites, social media, and marketplaces.
Cons:
Complex Setup: The headless architecture may require more technical expertise to implement effectively.
Limited to Specific Industries: Primarily designed for fashion and lifestyle brands which may not suit all business types.
Monthly Budget
Centra does not publicly disclose specific pricing on their website. Pricing can vary based on features needed and the scale of implementation. Businesses are encouraged to contact Centra directly for a custom quote based on their requirements. For more information, visit Centra Pricing.
G2 Review
Centra has a G2 rating of 4.8/5. Here’s a summary of a review:
Centra is an optimal platform for scaling D2C brands, offering excellent support and a robust system for managing both B2C and B2B operations.
Yes, Centra is developer-friendly with a headless API-based architecture that allows extensive customization. For more details, check out the Centra API documentation.
Integrations
Centra supports a wide range of integrations with various platforms including popular tools such as:
Centra has an active community where users can share experiences and seek assistance. The community has approximately 50k members, and you can access resources through the Centra Community forum.
Global Selling
Yes; Centra is designed for global commerce allowing businesses to manage multiple markets from one platform including local pricing and currency adjustments.
Analytics
Centra offers advanced data analysis and reporting features to help businesses gain insights into customer behavior, sales trends, and operational efficiency. This comprehensive overview covers each platform's strengths, weaknesses, pricing plans, user ratings from G2 Reviews, developer friendliness, integration capabilities with popular tools, community support links with member counts, global selling capabilities, and analytics features.
In 2025, these platforms have evolved into comprehensive ecosystems that support various business models, from retail to subscriptions and digital goods.
Key Features to Consider
Choosing the right ecommerce platform is one of the most important decisions you’ll make as an online retailer. When selecting an ecommerce platform, consider these critical features that influence performance and growth potential:
Customization and Flexibility: Choose a platform that allows you to tailor your store's design and functionality to fit your brand.
User-Friendly Interface: An intuitive interface is vital for both you and your customers. Look for drag-and-drop builders and easy navigation.
Scalability: Ensure the platform can handle increased traffic and orders as your business grows.
Security: Prioritize platforms that offer robust security measures, including PCI compliance and data encryption.
Marketing Tools: Look for built-in SEO features and marketing integrations to help drive traffic and convert visitors into customers.
Integrations: Choose a platform that seamlessly integrates with third-party tools for email marketing, accounting, shipping, and customer support.
By focusing on these features, you can find an ecommerce platform that not only meets your current needs but also supports your future growth.
FAQs
What is the best ecommerce platform for small businesses? Shopify and Wix are often considered the best ecommerce platforms for small businesses due to their ease of use, affordable pricing plans, and strong feature sets.
How much does it cost to run an ecommerce store on Shopify? Shopify offers several pricing plans starting at $39/month for the Basic plan, which includes all the essential tools to run an ecommerce store.
Which ecommerce platform offers the best marketing features? Shopify is known for its excellent marketing features, including built-in SEO tools, social media integrations, and email marketing apps.
How do I know if my ecommerce platform is scalable? Look for platforms that offer flexible pricing plans, performance optimization, and tools that can handle increasing traffic, products, and orders.
What are the differences between SaaS vs. open-source ecommerce platforms? SaaS (Software-as-a-Service) platforms like Shopify provide an all-in-one solution with hosting and support, while open-source platforms like WooCommerce offer greater customization but require more technical expertise.
Pros:
High customer satisfaction (over 500 five-star reviews)
High customer satisfaction (over 500 five-star reviews)
Extensive experience in e-commerce solutions, Strong portfolio with significant GMV generated High customer satisfaction (over 500 five-star reviewd
Cons:
High customer satisfaction (over 500 five-star reviews)
High customer satisfaction (over 500 five-star reviews)
Extensive experience in e-commerce solutions, Strong portfolio with significant GMV generated High customer satisfaction (over 500 five-star reviewd
Twitch Agency Company
4.5
4.5
Contact Details
Studio 16, 19 Soames Walk, Design District, London SE10 0AX
020 7479 090
london@fitch.com
About Pony
Pony is a top London-based design studio working with companies of all sizes around the globe. They specialise in Brand Identity, Web Design, and UX/UI for digital products, delivering award-winning results with rapid turnaround times.
Yash leads Product Marketing and Partnerships at Skai Lama. He talks about eCommerce Growth, App Stacks, and promoting your Shopify store and products across channels.
Boost AOV with Easy Bundles
All-In-One Bundles: Bundle Builder, Box Builder, Build A Box, Gift Box Builder, Mix and Match Bundle
Boost AOV with Build your own Bundles and Gift Boxes!
Boost AOV with Build your own Bundles and Gift Boxes!
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
%2520(1).jpeg)
.jpeg)
.jpeg)
.png)
.svg)
.webp)
.png)
.jpg)
.svg)
.svg)
