Fashion in 2025 is shaped by demand for comfort, sustainability, and versatility. Athleisure remains a top trend, as consumers seek clothing that transitions between casual and active wear.
Eco-friendly fabrics like organic cotton and recycled polyester are in high demand, along with customizable options that let consumers express their personal style.tions, fashion has become an outlet for personal expression, even in everyday essentials.
Here are top Fashion products to sell in 2025:
Category
Top Products
Annual Growth (%)
Annual Sales (in millions)
Athleisure
Yoga Pants
12
150
Performance Leggings
10
120
Moisture-Wicking Tops
8
110
Sports Bras
11
130
Jogger Pants
9
100
Oversized Jackets and Coats
Oversized Denim Jackets
15
90
Oversized Puffer Jackets
13
85
Trench Coats
12
78
Longline Blazers
10
75
Sherpa-Lined Jackets
14
80
Eco-Friendly Apparel
Organic Cotton T-Shirts
20
60
Recycled Fabric Hoodies
18
55
Bamboo Fiber Leggings
19
50
Eco-Friendly Jackets
17
70
Sustainable Sweaters
21
65
Customizable T-Shirts and Hoodies
Custom Print T-Shirts
14
105
Logo Hoodies
16
100
Photo Collage Sweatshirts
13
95
Event-Themed Hoodies
15
90
Name Initial Tees
12
110
Footwear
Running Shoes
9
200
Ankle Boots
10
180
Platform Sneakers
8
160
Slippers
7
140
Leather Sandals
11
120
Work-from-Home Attire
Pajama Sets
12
75
Stretchable Pants
13
65
Comfortable Cardigans
10
70
Relaxed Fit Tops
9
60
Soft Lounge Shorts
8
55
Vintage and Second-Hand Fashion
Vintage Denim Jackets
25
50
Retro T-Shirts
23
48
Second-Hand Sweaters
22
52
Reworked Jeans
24
49
Leather Jackets
26
53
Statement Accessories
Statement Earrings
18
115
Layered Necklaces
19
108
Chunky Rings
17
102
Bold Bracelets
20
110
Brooches
16
105
Shapewear
Seamless Shapewear
14
88
High-Waisted Shaping Briefs
15
92
Bodysuit Shapers
13
85
Waist Trainers
12
90
Thigh Slimmers
10
83
Handbags and Crossbody Bags
Crossbody Bags
11
120
Mini Handbags
12
125
Tote Bags
9
118
Satchel Bags
10
115
Convertible Backpacks
8
112
1. Athleisure (Leggings, Sports Bras)
Market Overview: Athleisure—a blend of athletic and leisurewear—remains highly popular, especially as remote work and fitness lifestyles continue. The global athleisure market is projected to reach $549 billion by 2028, driven by demand for versatile and comfortable clothing.
Top Players: Brands like Nike, Adidas, and Lululemon are leading, focusing on high-performance, eco-friendly materials and style. Lululemon, for instance, has seen a revenue increase of over 11% annually due to its loyal athleisure customer base.
Trends:
Comfort and Flexibility: Consumers prefer versatile items that suit both casual and activewear needs.
Sustainable Materials: Recycled polyester and organic cotton are popular among eco-conscious shoppers.
Influencer Marketing: Fitness influencers drive demand through social media promotion.
Market Overview: Oversized outerwear continues to trend due to its comfort, layering potential, and style versatility. The demand for jackets and coats peaks during the fall and winter seasons, and oversized fits are especially popular among younger demographics.
Top Players: The North Face, Patagonia, and Uniqlo lead in outerwear, particularly with sustainable and durable options. Patagonia’s commitment to ethical sourcing has set it apart in the eco-conscious apparel market.
Trends:
Sustainable Outerwear: Eco-friendly options, such as recycled down and polyester, are preferred.
Layering-Friendly: Oversized fits allow for easy layering, making them ideal for colder months.
High-Quality Insulation: Demand for jackets with advanced insulation technology, like Gore-Tex, is rising.
Seasonality - High demand in fall and winter Consumer Focus - Durability, insulation, sustainable materials Top Demographic - Millennials and Gen Z
3. Eco-Friendly Apparel (Organic Cotton T-Shirts)
Market Overview: The shift towards sustainability is driving demand for eco-friendly apparel. Organic cotton t-shirts are a staple in this category, with the global organic cotton market expected to grow at a CAGR of 12.5% by 2027.
Top Players: Allbirds, Pact, and Patagonia are known for their commitment to organic and sustainable materials. Allbirds’ sustainable practices have attracted a dedicated customer base, and its revenue continues to grow annually by double digits.
Trends:
Transparent Sourcing: Consumers want brands to disclose their sourcing and manufacturing processes.
Low Environmental Impact: Organic cotton is preferred due to lower water and pesticide usage.
Minimalist Styles: Simple, versatile designs are in demand.
Market Overview: Customizable apparel allows consumers to express personal style, making it highly popular among younger demographics. The custom apparel market is expected to reach $8.8 billion by 2025, as personalization options continue to attract attention.
Top Players: Printful, Teespring, and Etsy are popular for customizable products. These platforms enable print-on-demand services, allowing customers to create unique designs on-demand.
Trends:
Print-on-Demand: Customization without inventory risk appeals to sellers and buyers alike.
Graphic Tees: Personalized graphics, slogans, and images are trendy, especially with Gen Z.
Unique Gifting Options: Custom apparel makes for popular gifts, especially during the holiday season.
Market Projection - $8.8 billion by 2025 Customization Types - Print-on-demand, embroidery Primary Buyers - Gen Z, millennials
5. Footwear (Casual Sneakers)
Market Overview: Casual sneakers are a staple in modern wardrobes, with a focus on both style and comfort. The casual footwear market is anticipated to grow at a rate of 6% annually, with a steady increase in demand for versatile, stylish sneakers.
Top Players: Nike, Adidas, and Allbirds dominate this category. Nike’s direct-to-consumer sales approach has boosted its sneaker sales, while Allbirds focuses on eco-friendly materials.
Trends:
Sustainable Materials: Eco-friendly sneaker options are gaining traction.
Athleisure Compatibility: Sneakers that pair well with athleisure are popular.
Minimalist Aesthetic: Simple, versatile styles are in high demand.
Market Overview: The demand for loungewear has spiked post-pandemic, as remote work has transformed daily dress codes. The global loungewear market is projected to reach $40 billion by 2026, driven by consumers seeking comfort and style at home.
Top Players: Skims, Hanes, and Lululemon lead the loungewear market. Skims has gained popularity for its inclusive sizing and soft, comfortable fabrics.
Trends:
Comfort-First Design: Soft, flexible fabrics are key.
Matching Sets: Coordinated loungewear sets are a popular trend.
Inclusive Sizing: Brands offering a wide range of sizes are favored.
Market Overview: Second-hand and vintage fashion appeal to eco-conscious consumers who prioritize sustainability. The market is expected to grow 11.5% annually, as more people embrace unique, pre-loved pieces over fast fashion.
Top Players: Platforms like Depop, Poshmark, and ThredUp have become go-to destinations for vintage and second-hand shopping, catering to younger generations.
Market Overview: Statement jewelry is seeing renewed interest, with bold designs gaining popularity for self-expression. The global fashion jewelry market is projected to grow by 5.6% annually through 2028, largely due to social media trends.
Top Players: Brands like BaubleBar, Pandora, and Etsy vendors offer bold, unique jewelry options, often catering to trend-focused consumers.
Trends:
Chunky Chains and Earrings: Statement pieces are especially popular.
Market Overview: Shapewear has remained a popular apparel category, driven by body-positive brands. The shapewear market is projected to reach $6.4 billion by 2028, with innovative materials and inclusive sizing boosting demand.
Top Players: Brands like Spanx, Skims, and Honeylove are prominent, focusing on comfortable, high-quality shapewear for all body types.
Trends:
Body Positivity: Inclusive sizing and body-positive marketing drive demand.
Functional Styling: Shapewear designed for both comfort and aesthetics is preferred.
Market Size Projection - $6.4 billion by 2028 Key Features - Comfortable fit, inclusive sizing Consumer Focus - Body positivity, functionality
10. Handbags and Crossbody Bags
Market Overview: Functional and fashionable bags, such as crossbody and tote bags, are trending for their versatility. The handbag market is expected to grow by 4.9% annually, with demand for sustainable and practical designs.
Top Players: Coach, Michael Kors, and Telfar are prominent brands in the handbag category, offering a mix of luxury and affordable options.
Trends:
Sustainability: Eco-friendly materials and ethical production processes are valued.
Compact Designs: Crossbody bags are preferred for convenience.
Versatile Functionality: Bags that suit multiple occasions (e.g., work and casual) are popular.
The apparel and fashion accessories market presents substantial opportunities for merchants to appeal to a style-conscious, values-driven audience. With the right mix of functionality, personalization, and sustainability, retailers can capture a share of this dynamic, trend-sensitive market.
Conclusion
In 2024, the fashion landscape is set to be shaped by enduring trends like athleisure, oversized jackets, and sustainable apparel. The athleisure market alone is expected to reach $549 billion by 2028, highlighting the consumer shift towards versatile and eco-friendly fashion.
As BFCM 2024approaches, eCommerce brands can maximize these trends by creating attractive product bundles, combining popular items like leggings, sports bras, and sustainable tops.
Bundling products for BFCM not only increases the perceived value for customers but also encourages higher average order values.
Leveraging these same tactics, store owners can capitalize on seasonal demand during BFCM and beyond, using tools like Skai Lama’s Easy Bundles to create tailored offers and drive sales. With the right mix of trend-driven products and strategic promotions, fashion retailers are well-positioned for success in 2024 and can effectively respond to the consumer demand for style, sustainability, and convenience.
FAQs on Fashion Products
1. What are the top-selling fashion trends in 2024?
In 2024, the top-selling fashion trends include athleisure wear, oversized jackets, and eco-friendly apparel made from sustainable materials like organic cotton and recycled polyester. Athleisure alone is expected to reach a market size of $549 billion by 2028, driven by increased consumer demand for comfort and versatility. Brands like Lululemon and Nike lead in this category, with influencer marketing further driving growth.
2. Why is sustainable fashion important in 2024?
Sustainable fashion has become crucial in 2024 as consumers increasingly prioritize eco-friendly products. According to industry reports, over 60% of consumers now prefer sustainable materials, such as recycled polyester and organic cotton, in their clothing. This shift reflects a broader trend toward reducing environmental impact, with major brands like Adidas and Patagonia committing to greener practices, further increasing demand for eco-friendly apparel.
3. How big is the athleisure market, and why is it growing?
The global athleisure market is projected to reach $549 billion by 2028, with an annual growth rate of around 8-10%. This growth is fueled by the blend of functionality and fashion that athleisure offers, appealing to remote workers, fitness enthusiasts, and casual wear consumers alike. Key players like Nike and Lululemon have strengthened this trend by using high-performance and sustainable materials, appealing to both lifestyle and environmental concerns.
4. Who are the primary consumers of athleisure and sustainable apparel?
Athleisure and sustainable apparel primarily attract fitness enthusiasts, remote workers, and eco-conscious consumers. A recent report by McKinsey indicates that over 50% of millennials and Gen Z buyers prefer brands with a strong environmental commitment, and 67% of consumers are willing to pay more for sustainable fashion. This demographic values versatility, making athleisure a top choice for its adaptability between workout and casual settings.
5. What are the most popular materials used in sustainable fashion?
The most popular materials in sustainable fashion include organic cotton, recycled polyester, bamboo fiber, and Tencel. Organic cotton, for instance, requires significantly less water and no synthetic pesticides, appealing to eco-conscious consumers. Recycled polyester is also on the rise, with companies like Adidas and Patagonia incorporating it extensively in their apparel, aligning with consumer demand for reduced plastic waste and environmentally-friendly practices.
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Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
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