The health and wellness industry is experiencing unprecedented growth, driven by rising consumer interest in self-care, holistic health, and preventive wellness.
With a shift toward personal well-being, consumers are increasingly investing in products that support both mental and physical health, encompassing categories like nutrition, fitness, skincare, and mental wellness tools.
This trend has been further accelerated by the pandemic, which heightened awareness around immunity, mental health, and sustainable self-care routines.
Notably, this sector's growth is fueled by innovation in product offerings and the emergence of natural, organic, and personalized health products that align with the values of modern consumers.
Health and wellness brands are now integrating tech-enabled solutions—such as wearable fitness devices and mental wellness apps—to cater to digitally savvy shoppers.
As consumers become more conscious of the ingredients, sourcing, and ethical practices behind their purchases, brands that offer transparency, eco-friendly packaging, and cruelty-free certifications are set to capture significant market share.
1. Vitamins and Supplements
Vitamins and supplements have experienced a surge in demand, particularly those focused on immunity and general health.
The market is growing at a rate of 8.2% annually, with a substantial increase in the demand for Vitamin D, Zinc, and multivitamins since the pandemic.
Product Category
Notable Products
Projected Growth Rate (CAGR)
Multivitamins
Thorne Research Basic Nutrients 2/Day, Garden of Life Vitamin Code Multivitamin
7.5% (2023–2030)
Vitamin D Supplements
NOW Foods D-3, Thorne Vitamin D Liquid
7.6% (2023–2030)
Omega-3 Fatty Acids
Nordic Naturals Ultimate Omega, Nature Made Fish Oil
6.3% (2023–2030)
Probiotics
Culturelle Digestive Health, Renew Life Ultimate Flora
6.3% (2023–2030)
Herbal Supplements
Turmeric Curcumin, Ashwagandha Capsules
6.3% (2023–2030)
Protein Supplements
Optimum Nutrition Gold Standard Whey, MuscleTech Nitro-Tech
6.3% (2023–2030)
Calcium Supplements
Citracal Calcium + D3, Nature Made Calcium
4.6% (2022–2028)
Vitamin C Supplements
Emergen-C, Nature's Bounty Vitamin C
5.2% (2022–2028)
Vitamin B Complex
Nature Made Super B-Complex, Solgar B-Complex
4.6% (2022–2028)
Magnesium Supplements
Natural Vitality Calm, Doctor's Best High Absorption Magnesium
4.6% (2022–2028)
Key Market Players
Leading brands like Vitafusion, Herbalife, and Garden of Life are thriving in this category by focusing on high-quality, transparent ingredient sourcing and rigorous third-party testing.
Key Trends in Vitamins and Supplements
Immunity Boosters: Demand for immunity-focused vitamins remains high.
Subscription Models: Consumers increasingly prefer subscribing to monthly vitamin deliveries for convenience.
Organic and Non-GMO: Organic and non-GMO certifications are becoming critical factors in consumer choice.
supplements google trends
2. Essential Oils and Aromatherapy
Market Overview: The global essential oils market, valued at $18 billion in 2022, is expected to reach $30 billion by 2027. Essential oils like lavender, peppermint, and eucalyptus are in demand for their calming and therapeutic properties, making them popular for stress relief.
Product Category
Notable Products
Projected Growth Rate (CAGR)
Essential Oils
Lavender Oil, Tea Tree Oil, Peppermint Oil, Eucalyptus Oil
Pre-diluted Essential Oil Blends for Topical Application
8.7% (2024–2030)
Aromatherapy Bath Products
Bath Salts, Bath Bombs infused with Essential Oils
8.7% (2024–2030)
SHE Essential Oils - Amazon
Key Market Players
Brands like doTERRA and Young Living lead the market, providing high-purity, sustainably-sourced essential oils. These companies use robust community marketing and emphasize product quality to appeal to eco-conscious consumers.
Key Trends in Essential Oils and Aromatherapy
Home Wellness: Essential oils are integral to home wellness routines, as more consumers turn to natural stress relief solutions.
Eco-Friendly Sourcing: Consumers prioritize brands that offer eco-friendly and organic essential oils.
Blends for Self-Care: Blends targeting specific needs, like sleep or energy, are highly popular.
Market Size Expected to grow from $18 billion to $30 billion by 2027 Top Markets U.S. and Europe Popular Oils Lavender, eucalyptus, peppermint
The home fitness equipment market has seen steady growth, particularly in portable items like resistance bands and yoga mats. With a projected annual growth rate of 4.7%, demand for versatile, easy-to-store fitness equipment remains high as consumers look for convenient workout solutions.
Product Category
Notable Products
Projected Growth Rate (CAGR)
Treadmills
NordicTrack Commercial 1750, Peloton Tread
5.3% (2023–2030)
Stationary Bikes
Peloton Bike, Schwinn IC4 Indoor Cycling Bike
5.3% (2023–2030)
Elliptical Machines
Sole E25 Elliptical, NordicTrack FS10i
5.3% (2023–2030)
Rowing Machines
Concept2 Model D, Hydrow Rower
5.3% (2023–2030)
Dumbbells
Bowflex SelectTech 552, PowerBlock Elite
5.3% (2023–2030)
Kettlebells
Rogue Kettlebells, TRX Kettlebells
5.3% (2023–2030)
Resistance Bands
Fit Simplify Resistance Loop Bands, Theraband Resistance Bands
5.3% (2023–2030)
Yoga Mats
Manduka Pro Yoga Mat, Liforme Yoga Mat
5.3% (2023–2030)
Foam Rollers
TriggerPoint GRID Foam Roller, LuxFit Foam Roller
5.3% (2023–2030)
Fitness Trackers
Fitbit Charge 5, Garmin Vivosmart 4
5.3% (2023–2030)
Key Market Players
Companies like Lululemon, Rogue Fitness, and Gaiam are popular in this space. They emphasize durability and eco-friendliness, particularly with yoga mats made from natural rubber or recycled materials.
Key Trends in Fitness Equipment
Home Workouts: Consumers prefer equipment that fits into small living spaces.
Social Media Fitness: Instagram and TikTok drive trends, with fitness influencers promoting these products.
Eco-Friendly Materials: Eco-conscious consumers seek mats and bands made from sustainable materials.
Resistance Bands - Amazon
Growth Rate - CAGR of 4.7% through 2028 Primary Buyers - Millennials and Gen Z Product Preferences - Portable, eco-friendly, durable
4. Weight Management Products
With the rise of fitness culture, weight management products are in demand, from meal replacement shakes to low-calorie snacks. The global market for these products is expected to reach $470 billion by 2025, driven by a shift toward plant-based and organic options.
Product Category
Notable Products
Projected Growth Rate (CAGR)
Meal Replacements
SlimFast Shakes, Herbalife Nutrition Formula 1
8.6% (2024–2029)
Weight Loss Supplements
PhenQ, Nutricost L-Carnitine Tartrate
8.6% (2024–2029)
Low-Calorie Foods
Kellogg's Special K, Nestlé Lean Cuisine
8.6% (2024–2029)
Fitness Equipment
Treadmills, Stationary Bikes
9.94% (2023–2030)
Weight Loss Programs
Noom, WW (formerly Weight Watchers)
8.3% (2024–2032)
Key Market Players
Brands like SlimFast, Atkins, and Herbalife dominate the market with products catering to various dietary needs, from low-carb to high-protein formulations.
Key Trends in Weight Management Products
Plant-Based Options: Plant-based shakes and bars are gaining popularity.
Subscription Boxes: Subscription options provide convenience and encourage loyalty among health-conscious consumers.
Weight Loss Supplements Trends USA Last 90 Days
Projected Market Size -$470 billion by 2025 Consumer Focus -Plant-based, low-sugar, convenient Product Format - Meal replacements, shakes, bars
5. Sleep Aids (Melatonin, Sleep Masks)
Market Overview: The sleep aid market is rapidly growing as awareness of sleep health increases. From $81 billion in 2022, it’s expected to grow to $125 billion by 2028, with melatonin supplements and sleep masks in high demand among consumers prioritizing rest.
Product Category
Notable Products
Projected Growth Rate (CAGR)
Sleep Apnea Devices
ResMed AirSense 10, Philips DreamStation
6.9% (2021–2030)
Mattresses and Pillows
Tempur-Pedic Mattresses, MyPillow
6.9% (2021–2030)
Medications
Ambien (Zolpidem), Lunesta (Eszopiclone)
6.9% (2021–2030)
Sleep Laboratory Services
Polysomnography Tests, Home Sleep Tests
6.9% (2021–2030)
Herbal Supplements
Melatonin, Valerian Root Extract
6.9% (2021–2030)
Key Market Players
Top Players: Leading brands like Nature Made, ZzzQuil, and Manta Sleep focus on products that improve sleep quality. Their popularity stems from a mix of strong branding, product efficacy, and collaborations with health influencers.
Sleep Mask from Bathrins Store Amazon
Key Trends in Sleep Aids
Natural Sleep Aids: There’s a shift toward natural options like melatonin and herbal supplements.
Weighted Sleep Masks: Consumers appreciate sleep masks designed to provide gentle pressure, enhancing relaxation.
Lifestyle Influence: The rise of self-care and mental wellness drives interest in sleep-enhancing products.
Market Growth - From $81 billion to $125 billion by 2028 Product Innovation - Weighted masks, herbal sleep aids Target Demographics - Adults focused on mental wellness
These insights provide a clearer picture of the health and wellness product landscape, highlighting why each product type is essential for online stores looking to capture this expanding market.
6. Mental Wellness Apps/Subscriptions
Mental Wellness Apps/Subscriptions Market Overview: Digital products for mental health, such as meditation and mindfulness apps, are on the rise. The mental wellness app market is expected to grow at a CAGR of 17% by 2027 as more consumers prioritize mental well-being.
App Name
Key Features
Pricing Model
Calm
Meditation sessions, sleep stories, breathing programs, and relaxation music
Subscription-based
Headspace
Guided meditation, mindfulness exercises, sleep aids, and stress management tools
Subscription-based
Moodfit
Mood tracking, cognitive behavioral therapy (CBT) tools, and personalized insights
Free with in-app purchases
Sanvello
Mood tracking, guided journeys, coping tools, and community support
Free with in-app purchases
Happify
Science-based activities and games to reduce stress and build resilience
Free with in-app purchases
Key Market Players
Top Players: Calm, Headspace, and BetterHelp lead this market, offering subscriptions to guided meditation, counseling, and mental wellness content. These brands have strong user engagement, particularly through app-based accessibility.
Key Trends in Mental Wellness Apps/Subscriptions
Subscription Growth: Monthly or annual subscriptions have high retention rates.
Corporate Wellness: Many companies are now offering mental wellness apps as part of employee benefits.
Global Reach: The accessibility of these apps allows them to capture users worldwide.
Headspace Wellness App
Market Growth - CAGR of 17% through 2027 User Base - 50M+ active users worldwide Subscription Models - Monthly and annual plans
7. Personal Care (Organic Deodorants, Soaps)
Personal Care Market Overview: Personal care items, particularly organic and non-toxic options, are in high demand as consumers seek safe, chemical-free products. The global market for organic personal care is projected to grow by 10.2% annually, driven by eco-consciousness.
Product Category
Notable Products
Projected Growth Rate (CAGR)
Skincare Products
Moisturizers, Sunscreens, Anti-aging Creams
5.6% (2024–2029)
Hair Care Products
Shampoos, Conditioners, Hair Oils
4.8% (2024–2029)
Oral Care Products
Toothpastes, Mouthwashes, Dental Floss
3.5% (2024–2029)
Men's Grooming Products
Shaving Creams, Aftershaves, Beard Oils
6.0% (2024–2029)
Deodorants and Antiperspirants
Roll-ons, Sprays, Sticks
4.2% (2024–2029)
Key Market Players
Top Players: Native, Tom’s of Maine, and Dr. Bronner’s have built strong reputations in the natural personal care space. Their focus on transparency and clean ingredients resonates with consumers.
Key Trends in Personal Care
Clean Beauty Movement: An increasing number of consumers prefer products free of parabens and sulfates.
Eco-Friendly Packaging: Biodegradable and recyclable packaging are highly valued.
Self-Care: Personal care aligns with the broader trend toward self-care and wellness.
Healthy Snacks and Superfoods Market Overview: The demand for convenient, nutritious snacks is growing, with superfoods like chia seeds, almonds, and dark chocolate leading the charge. The healthy snacks market is expected to reach $98 billion by 2025, driven by an increasing focus on diet and nutrition.
Product Category
Notable Products
Projected Growth Rate (CAGR)
Nuts and Seeds
Almonds, Walnuts, Chia Seeds, Flaxseeds
6.2% (2024–2030)
Dried Fruits
Raisins, Apricots, Goji Berries, Dates
6.2% (2024–2030)
Superfood Powders
Spirulina, Matcha, Maca, Acai Powder
6.2% (2024–2030)
Snack Bars
Granola Bars, Protein Bars, Fruit and Nut Bars
6.2% (2024–2030)
Kale Chips
Baked Kale Chips, Seasoned Kale Chips
6.2% (2024–2030)
Key Market Players
Top Players: Brands such as Kind, RXBAR, and GoMacro are popular for offering nutrient-dense snacks that cater to busy lifestyles. Their products emphasize natural ingredients, minimal processing, and high nutritional value.
Key Trends in Healthy Snacks and Superfoods
Plant-Based Ingredients: Snacks made from whole grains, nuts, and superfoods are preferred.
On-the-Go Packaging: Resealable, portable packaging is essential for convenience.
Functional Benefits: Consumers seek snacks with additional health benefits, such as protein or fiber content.
Smart Water Bottles Market Overview: With health-conscious consumers monitoring hydration levels, smart water bottles are emerging as popular fitness and wellness tools. These bottles track water intake, remind users to stay hydrated, and are expected to grow at a CAGR of 10% by 2026.
Product Name
Key Features
Projected Growth Rate (CAGR)
HidrateSpark PRO
Tracks water intake, syncs with fitness apps, LED reminders
13.6% (2024–2032)
Thermos Hydration Bottle
Measures water consumption, connects via Bluetooth, customizable reminders
13.6% (2024–2032)
Moikit Seed
Real-time hydration tracking, temperature display, long battery life
13.6% (2024–2032)
DrinKup Smart Bottle
Monitors hydration levels, provides drinking reminders, integrates with app
13.6% (2024–2032)
Gululu Interactive Bottle
Aimed at children, interactive games to encourage drinking, hydration tracking
13.6% (2024–2032)
Key Market Players
Top Players: HidrateSpark and Thermos lead the market with innovative designs that sync with smartphone apps to track hydration goals.
Trends:
Tech Integration: Syncing with apps to record and remind hydration levels.
Fitness and Wellness Tie-In: Often marketed alongside fitness and health apps.
Eco-Friendly Materials: Stainless steel and BPA-free materials are preferred by consumers.
Vita Smart Water Bottle - Amazon USA
Projected Growth Rate - CAGR of 10% through 2026 Product Features - Bluetooth sync, hydration tracking Material Preference - Stainless steel, BPA-free
10. Wearable Fitness Devices
Wearable Fitness Devices Market Overview: Wearable fitness devices have transformed the wellness landscape by enabling real-time health tracking. The market is expected to grow significantly, from $21 billion in 2021 to $62 billion by 2030, as devices become more advanced and affordable.
Activity tracking, heart rate monitoring, sleep analysis, long battery life
18.5% (2025–2033)
Key Market Players
Fitbit, Garmin, and Apple dominate this category, offering devices that track heart rate, sleep, and physical activity.
Key Trends in Wearable Fitness Devices
Advanced Health Monitoring: Blood oxygen, heart rate variability, and sleep monitoring are increasingly common.
Lifestyle Integration: Many devices offer lifestyle reminders, like hydration prompts.
Connectivity: Syncing with health apps and smart devices for an integrated wellness experience.
Apple Watch Ultra - Trends USA
Projected Market Growth - $21B to $62B by 2030 Key Features - Health monitoring, app connectivity Target Demographics - Health-conscious adults, fitness enthusiasts
Health and wellness products are more than a trend; they reflect a broader cultural shift toward long-term health management and self-care. For eCommerce merchants, this category offers numerous opportunities to cater to a dedicated and growing market. By aligning with consumer values around sustainability, transparency, and personal well-being, merchants can tap into this high-growth sector and build lasting customer loyalty.
Conclusion: Top Products to Sell in Health and Wellness in 2025
The health and wellness market in 2025 is set to expand as consumers prioritize their physical, mental, and emotional well-being more than ever.
The global wellness industry is projected to exceed $7 trillion by 2025, with categories like vitamins and supplements, mental wellness apps, fitness equipment, and personal care products driving growth.
To succeed in this thriving sector, eCommerce merchants must focus on offering high-quality, sustainable, and transparent products that align with consumers’ evolving needs.
Leveraging platforms like Skai Lama Apps can be a game-changer for merchants entering this market. Skai Lama Apps offer seamless integrations, analytics, and customer engagement tools that enable merchants to effectively reach and retain customers in the health and wellness category.
Additionally, creating bundles using tools like Easy Bundles – Shopify Bundle Builder can help improve Average Order Value (AOV), providing added value for both merchants and customers.
By incorporating technology, staying attuned to consumer preferences, and focusing on transparency, merchants can position themselves as trusted providers of wellness products, building lasting customer relationships in a high-growth sector.
FAQs:
What are the top health and wellness products to sell in 2025? Products like vitamins, supplements, mental wellness apps, fitness equipment, and natural skincare are forecasted to be top sellers in the health and wellness market.
How big is the health and wellness industry? The global health and wellness industry is projected to exceed $7 trillion by 2025, reflecting its rapid growth and consumer demand for well-being solutions.
What trends are shaping the health and wellness market? Key trends include sustainability, transparency in sourcing, mental health support, and technology-driven wellness products.
Why is transparency important in health and wellness products? Consumers prefer brands with transparent sourcing and quality assurance, as they seek products that align with their health and ethical values.
How can Skai Lama Apps help merchants in the wellness market? Skai Lama Apps support merchants with integrations, analytics, and customer engagement tools, helping them effectively sell and manage health and wellness products online.
What are popular subscription models in health and wellness? Vitamins, supplements, and personal care products often offer subscription models, allowing consumers to receive consistent deliveries for convenience and wellness adherence.
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Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
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