The eCommerce industry has experienced explosive growth, and nowhere is this more evident than in the sports and fitness niche.
With an increasing emphasis on health, wellness, and athletic lifestyles, sportswear and equipment have become some of the most in-demand product categories online. Shopify, as a leading eCommerce platform, has emerged as the go-to solution for brands looking to create seamless online shopping experiences.
From fitness apparel to specialized sports equipment, Shopify powers thousands of stores that cater to athletes, hobbyists, and fans alike. Some of these stores have gone on to become globally recognized names, setting benchmarks for success in the eCommerce industry.
In this blog, we’re diving into 25+ top Shopify sports brands and stores that inspire with their innovation, design, and success. Whether you’re a budding entrepreneur or an established eCommerce store owner, this list will provide you with actionable insights and ideas to level up your own Shopify store.
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25+ Top Shopify Sports Brands and Stores
Below, we’ve curated a list of 25+ successful Shopify sports brands that are dominating the eCommerce space. These brands represent a range of niches, including fitness apparel, sports equipment, and fan merchandise. Each entry highlights what makes the brand unique, where they’re based, their top-selling product, and how they leverage Shopify to thrive.
1. Gymshark
Overview: Gymshark is a globally recognized fitness apparel brand known for its trendy, high-performance activewear. What started as a garage project has now become one of the biggest fitness brands, thanks to a strong focus on social media marketing and influencer collaborations. Their sleek designs and affordable pricing resonate with fitness enthusiasts worldwide.
Overview: Alo Yoga is a premium athleisure brand that blends fashion and function. Known for their yoga-inspired designs, Alo caters to both yogis and casual wear enthusiasts. Their commitment to sustainability and mindfulness resonates with a socially conscious audience.
Overview: Outdoor Voices is a brand that encourages people to “Do Things” by making movement fun and accessible. Their playful, color-blocked activewear is designed for light recreational activities and appeals to a younger audience seeking casual yet functional clothing.
Overview: No Bull is all about creating no-nonsense footwear and apparel for athletes who value durability and performance. Their minimalist designs and tough materials make them ideal for CrossFit and high-intensity workouts.
Overview: Sweaty Betty is a UK-based activewear brand focused on empowering women through stylish and functional fitness apparel. Known for their bold patterns and flattering fits, Sweaty Betty has built a loyal customer base that values both aesthetics and performance.
Overview: Lorna Jane is Australia’s leading activewear brand, empowering women with high-performance sportswear and an inspiring lifestyle philosophy: “Move, Nourish, Believe.” Their focus on bold, functional designs has made them a favorite in the global fitness community.
Overview: Bodybuilding.com is a leading online destination for fitness enthusiasts, offering an extensive range of supplements, workout gear, and gym equipment. With a mix of educational content, workout plans, and high-quality products, Bodybuilding.com has become a trusted resource in the fitness industry.
Based Out Of: US
Top-Selling Product: Optimum Nutrition Gold Standard Whey
Overview: FOCO is a powerhouse in sports merchandise, specializing in licensed fan apparel, accessories, and collectibles. From NFL jerseys to MLB bobbleheads, FOCO offers products for die-hard sports fans across major leagues. Their creative product designs and exclusives make them a standout store.
Overview: Simms Fishing Products is a renowned Shopify store offering premium fishing gear and apparel. Their product range includes waders, boots, jackets, and accessories that combine durability and comfort. Simms caters to both professional anglers and hobbyists, making them a leading name in fishing equipment.
Overview: BAUER is a globally recognized brand for hockey equipment and apparel. From skates and sticks to jerseys and protective gear, BAUER has been a trusted name in ice hockey for decades. They cater to professional players, amateur leagues, and hockey enthusiasts alike.
Overview: Hat Heaven is a Shopify store specializing in sports hats and caps. They offer an extensive collection of team-branded hats, including MLB, NFL, and NBA caps. With custom designs and attention to detail, Hat Heaven is a go-to destination for headwear enthusiasts.
Overview: SE Bikes is a brand that caters to cycling enthusiasts, specializing in high-performance bikes for BMX, freestyle, and urban riding. Known for their retro designs and innovative bike models, SE Bikes appeals to riders who value both style and functionality.
Overview: GHOST Supplements is a lifestyle-focused nutrition brand offering pre-workouts, protein powders, and energy drinks. With eye-catching branding and collaborations with popular flavors (like Sour Patch Kids), GHOST stands out in the crowded supplement industry.
Overview: Spartan Race is more than a brand—it’s a lifestyle. Known for hosting some of the toughest obstacle course races globally, their Shopify store offers Spartan-branded apparel, accessories, and training gear for athletes who want to bring the Spartan mindset into their everyday lives.
Overview: Vessi is a Shopify store specializing in waterproof sneakers that combine style, comfort, and functionality. With sustainability as a core value, Vessi’s shoes are perfect for outdoor activities like running, hiking, or simply exploring the city in any weather.
Overview: Altitude Sports is an outdoor gear and apparel store that focuses on high-performance products for activities like hiking, skiing, and camping. Their curated selection features premium brands and ensures adventurers have everything they need for the great outdoors.
Overview: Moxi Skates is a Shopify store that’s all about retro vibes and roller-skating fun. They sell colorful, high-quality skates along with protective gear and apparel. Moxi’s products are a hit with customers who want to skate in style, whether at the rink or on the streets.
Overview: SweetLegs is a Canada-based Shopify store specializing in premium leggings with unique prints and designs. Their products cater to individuals of all shapes and sizes, promoting inclusivity and comfort. The vibrant patterns and high-quality fabrics have earned SweetLegs a loyal following.
Overview: Gray-Nicolls is one of Europe’s most renowned cricket equipment brands, known for their premium cricket bats, gloves, and protective gear. With a history dating back to the 19th century, Gray-Nicolls combines traditional craftsmanship with modern technology to serve players at all levels.
Overview: Way of Wade is a high-performance basketball shoe and apparel brand, backed by NBA legend Dwyane Wade. Their Shopify store offers sleek basketball sneakers, jerseys, and accessories, designed for athletes who demand both style and functionality.
Overview: Bear Archery is a Shopify store specializing in high-quality bows, arrows, and archery accessories. Catering to hunters, target shooters, and archery enthusiasts, Bear Archery is known for its innovative designs and precision-engineered products.
Overview: MAPerformance (Modern Automotive Performance) focuses on rally and motorsport equipment for car enthusiasts. From performance car parts to tools and accessories, their Shopify store caters to those passionate about modifying their vehicles for speed and precision.
Overview: SwimOutlet is the leading online store for swimming apparel, gear, and accessories. Catering to both competitive swimmers and recreational pool-goers, their Shopify store provides a vast selection of swimsuits, goggles, and training equipment.
Overview: Elite Sports is a Shopify store that specializes in affordable, high-quality martial arts gear. They offer equipment and apparel for Brazilian Jiu-Jitsu, boxing, MMA, and other combat sports, making them a trusted name for athletes in the fight sports community.
Overview: KickGame is a Shopify store that caters to sneakerheads, offering exclusive, hard-to-find sports shoes and apparel. Their focus is on premium and limited-edition sneakers from brands like Nike, Adidas, and Yeezy, making them a go-to for collectors and enthusiasts.
Overview: WHITESPACE is a Shopify store specializing in premium winter sports gear, particularly snowboards and accessories. Their focus on design and performance has made them a favorite among snowboarders looking for both functionality and aesthetic appeal.
What Makes These Shopify Sports Brands Successful?
The sports brands listed above didn’t achieve their success by accident. They’ve leveraged Shopify’s powerful features and adopted smart eCommerce strategies that make them stand out in a competitive marketplace. Below are some of the key factors that contribute to their success:
1. High-Quality Products
Every successful brand on this list prioritizes quality. Whether it's Gymshark’s durable and stylish leggings or Simms Fishing Products’ premium fishing gear, offering products that are well-made and functional builds customer trust and encourages repeat purchases.
2. Outstanding Customer Experiences
From intuitive website navigation to fast checkout processes, these brands focus on making their customers’ shopping experience seamless. Shopify tools like Checkout Wizard help brands optimize their checkout flow, reducing cart abandonment rates and driving higher conversions.
3. Leveraging Upsell and Bundling Strategies
Many of these brands use bundling to increase average order values. For instance, Simms Fishing Products could create starter fishing kits, while Gymshark could pair leggings with matching sports bras. Apps like Easy Bundles and Fly Bundles make it easy for Shopify merchants to implement these strategies.
4. Effective Use of Shopify Apps
One thing that sets these brands apart is how they integrate apps to enhance their stores:
Giftkart: Used by brands to create flexible gift card campaigns, especially during holidays and special promotions.
Kite: Perfect for creating gift promotions and personalized discount offers for targeted customer segments.
Easy Bundles: Allows brands to offer curated product bundles, simplifying the buying process for customers.
Fly Bundles: Helps stores upsell and cross-sell related products, boosting overall revenue.
5. Social Media and Influencer Marketing
Almost every brand on this list invests heavily in social media marketing. Gymshark, for example, rose to fame by collaborating with fitness influencers. Social proof plays a huge role in driving conversions, especially for lifestyle and sports brands.
6. Community Building
Brands like Outdoor Voices and Spartan Race focus on creating a sense of belonging. Outdoor Voices promotes their “Doing Things” community, while Spartan Race connects fitness enthusiasts through their events and merchandise. This creates emotional loyalty that extends beyond products.
7. Seasonal Campaigns and Promotions
Brands like FOCO and Altitude Sports excel during specific seasons or sports events. For instance, FOCO runs campaigns during the Super Bowl or World Cup, while Altitude Sports peaks during winter sports seasons. By aligning their promotions with customer demand, they maximize their revenue potential.
8. Personalization and Gifting Options
Personalized experiences go a long way in converting first-time buyers into loyal customers. Apps like GiftLab enable brands to offer gift wrapping, personalized messages, and customization options for products, making their stores more appealing during holidays and special occasions.‍
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How to Build a Successful Shopify Sports Store
Inspired by these brands? Here are some actionable steps to build a thriving sports store on Shopify:
1. Choose the Right Theme
Pick a Shopify theme that aligns with your niche, such as Turbo or Debutify for speed and mobile optimization.
Make sure it’s visually appealing and allows easy navigation for customers shopping for sports products.
2. Implement Bundling and Upselling
Use apps like Easy Bundles to create value packs (e.g., a fitness gear bundle with leggings, tops, and water bottles).
Leverage Fly Bundles to cross-sell items (e.g., shoes paired with socks for runners).
3. Offer Gifting Options
Use Giftkart to sell gift cards, especially during holidays and sports seasons.
Add gifting personalization with GiftLab to offer gift wrapping and custom messages.
4. Focus on Mobile Optimization
Since most customers shop on mobile devices, ensure your store is fully optimized for mobile browsing. Use tools like Checkout Wizard to streamline the checkout process.
5. Create a Content Strategy
Add value to your store by creating blogs, workout guides, or gear recommendations. This helps improve your SEO rankings and establishes your authority in the sports niche.
6. Invest in Marketing
Collaborate with influencers to promote your brand.
Run social media ads targeting your audience’s interests (e.g., CrossFit fans or fishing enthusiasts).
7. Build Customer Loyalty
Use apps like Giftkart to create cashback or loyalty programs.
Encourage customers to return by offering exclusive discounts for repeat buyers.
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Why Shopify Is the Perfect Platform for Sports Brands
Shopify has become the platform of choice for sports brands for several reasons. Its robust features, flexibility, and ease of use empower entrepreneurs and businesses of all sizes to create stunning and functional online stores. Here's why Shopify is ideal for sports brands:
1. Easy Customization
Sports stores often need to showcase a variety of products, from apparel to equipment, with unique layouts that highlight key features. Shopify's extensive library of themes allows brands to create visually appealing stores that stand out from the competition. Apps like Kite, which enable custom gifting and discount offers, make it easier to run tailored promotions for sports fans.
2. Scalability for Growing Businesses
Whether you're running a small niche store or scaling up to become a global brand, Shopify supports growth. With tools like Fly Bundles, sports stores can seamlessly upsell and cross-sell products, boosting revenue while keeping operations simple.
3. Seamless App Integrations
From inventory management to marketing, Shopify integrates with thousands of apps to streamline business processes. For example:
Giftkart can help sports brands manage loyalty programs and gift cards, which are perfect for building long-term relationships with customers.
Easy Bundles allows stores to create dynamic product bundles, ideal for pairing sports equipment or apparel together.
4. Mobile-Optimized Experience
With most online shopping happening on mobile devices, Shopify stores are optimized for mobile browsing and checkout, ensuring sports brands don’t miss out on sales. Apps like Checkout Wizard help streamline the mobile checkout experience, reducing cart abandonment rates.
5. Built-in Analytics
Tracking sales, customer behavior, and marketing campaigns is easy with Shopify's robust analytics. Sports brands can leverage these insights to refine their product offerings and strategies.
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Conclusion
The success stories of these 25+ Shopify sports brands highlight the power of combining high-quality products with Shopify’s advanced tools and features. From bundling strategies and seamless checkout processes to influencer marketing and loyalty campaigns, there are countless ways to stand out in the sports niche.
Whether you’re just starting out or scaling your store, tools like Easy Bundles, Giftkart, and Fly Bundles from Skai Lama can help you optimize your Shopify store and drive sales.
Ready to take your sports store to the next level? Start implementing these strategies today and watch your eCommerce business thrive!
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
Shopify Sports Brands and Stores FAQs
Here are top FAQs on the top Shopify sports brands and stores to help you with your online business:
1. What are the benefits of using Shopify for a sports store?
2. How can I create product bundles for my sports store?
3. How do I market a Shopify sports store?
4. How do I manage gifting options on my Shopify store?
5. Can I sell internationally with Shopify?
6. What are the best Shopify apps for sports brands?
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
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