How Marin Skincare Generated $198K+ With Strategic Product Bundling
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Marin Skincare, co-founded by Amber Boutiette and her partner, is a leader in the health and personal care industry.
Known for their glycoprotein-rich skincare products, the brand combines innovation and natural solutions to address customer needs.
Despite its success, the brand found it hard to promote their useful products in a competitive market and was looking to optimize their ecommerce strategy.
So, they used Fly, a Shopify app for creating customizable product bundles. With just 4 fixed bundles, they made over 122K+ in 7 days and 198K+ in lifetime sales, selling 2.7K+ bundles.
Here’s how product bundling was a game changer for them.
Marin Skincare, co-founded by Amber Boutiette and her partner, is a leader in the health and personal care industry.
Known for their glycoprotein-rich skincare products, the brand combines innovation and natural solutions to address customer needs.
Despite its success, the brand found it hard to promote their useful products in a competitive market and was looking to optimize their ecommerce strategy.
So, they used Fly, a Shopify app for creating customizable product bundles. With just 4 fixed bundles, they made over 122K+ in 7 days and 198K+ in lifetime sales, selling 2.7K+ bundles.
Here’s how product bundling was a game changer for them.
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Marin Skincare, co-founded by Amber Boutiette and her partner, is a leader in the health and personal care industry.
Known for their glycoprotein-rich skincare products, the brand combines innovation and natural solutions to address customer needs.
Despite its success, the brand found it hard to promote their useful products in a competitive market and was looking to optimize their ecommerce strategy.
So, they used Fly, a Shopify app for creating customizable product bundles. With just 4 fixed bundles, they made over 122K+ in 7 days and 198K+ in lifetime sales, selling 2.7K+ bundles.
Here’s how product bundling was a game changer for them.
Challenges
1. Competing in a Crowded Market
The skincare industry is highly saturated, with numerous brands vying for the same customers. Marin Skincare wanted to differentiate itself, promote its products, and capture more market share.
2. Simplifying the Shopping Experience
With an expanding skincare product catalog, Marin Skincare wanted to simplify their customer’s shopping journey by providing clear, interest-based product bundles for customers instead of overwhelming them with choices.
3. Maximizing the Value of Popular Products
The brand’s best-selling items, like the lip treatment and hydration cream, had the potential to drive more sales when bundled strategically. They needed a structured approach to make it work.
4. Capitalizing on Seasonal Opportunities
For the holiday season, Marin wanted to promote product bundles as gifts to drive higher average order value (AOV) and appeal to both new and existing customers.
Solution
To overcome these challenges, Marin Skincare used Fly, a powerful built-for-Shopify app that helps businesses create, manage, and sell product bundles.
Fly’s easy-to-use platform allowed Marin Skincare to design four fixed or pre-curated product bundles that addressed various customer needs and preferences.
1. Fixed Bundles:
These four fixed bundles were designed with simplicity, value and customization in mind, all while aligning with Marin’s brand identity. Here’s an overview of their bundles created.
a. The Down East Trio
A product bundle featuring three lip treatments, allowing customers to choose their preferred flavors from Gingerbread, Blueberry French Toast, Campfire S’mores and Unsented.
Customers could view how each flavor lip treatment looked by selecting its label. This encouraged more engagement.
b. The Vacationland Set
This bundle combined Marin’s bestselling soothing hydration cream and a customizable lip treatment (with flavor labels), making this perfect for those wanting a complete skincare solution.
It was designed to highlight the value of trying multiple products at once.
c. The Bestsellers Capsule
A premium bundle that included a soothing hydration cream and three lip treatments (with flavor labels), packaged in a reusable tin with a coastal New England-inspired design.
This bundle targeted customers looking for high-quality skincare essentials in one neat package.
The additional discount on both the tin and overall bundle made it an attractive offer for value-seeking customers.
d. The Lip-treatment Capsule
This bundle was focused on lip treatments. Customers could choose from four different flavors of lip balm (flavor labels), all packaged in a reusable, elegant tin.
This bundle was presented at an appealing price point, and the discount on both the tin and overall bundle further incentivized purchase.
Here's how their fixed bundles looked like when promoted for their holiday sales:
Marin's holiday gift sets: Lip Treatment Capsule, Bestsellers Capsule, Vacationland Set, and Down East Trio – each with unique themes and exclusive value.
2. Meeting Different Skincare Needs
Each bundle addressed different customer needs, making it easy for customers to find a solution that worked for them.
The simple, pre-curated bundles saved customers time and effort in selecting the right skincare products, especially during the busy holiday season.
3. Customization and Branding
Marin Skincare was able to match the look and feel of the bundles to their website and brand identity.
Bundle image, text, product selection and pricing were all carefully designed to maintain consistency with Marin’s overall aesthetic.
The flexibility in flavor selection with the customizable lip treatments allowed customers to personalize their purchases, enhancing the perceived value of the bundles.
4. Total Bundle Discount
The Bestsellers Capsule and Lip-treatment Capsule bundles offered a discount on their tin and overall bundle, improving the bundle’s perceived value.
This encouraged customers to purchase the bundles, increasing AOV while delivering better value.
5. Data-driven Bundles
Marin was able to track which bundles were performing the best, which ones were most viewed, and which combinations of products were being purchased most often.
This data gave Marin valuable insights into customer preferences, allowing them to optimize their bundles over time and make informed decisions on which products to highlight in future campaigns.
6. Simple Setup and Premium Support
Fly’s user-friendly setup process made it easy for Marin Skincare to get started.
Additionally, Fly’s customer support team provided premium assistance throughout the process, ensuring that their product bundling strategy was executed smoothly.
Results
Marin Skincare’s decision to implement product bundles with Fly resulted in impressive revenue growth. Here’s a breakdown of the key results:
1. $198K+ Total Revenue
Marin generated a lifetime sales revenue of $198K+ from product bundles. This was a significant boost in revenue, showing the effectiveness of the product bundling strategy.
2. 2.7K+ Bundles Sold
Marin successfully sold over 2.7K+ bundles across all four bundles, demonstrating a strong customer demand and high conversion rate for bundled products.
3. Top-Selling Bundle: Down East Trio
The Down East Trio emerged as the top-performing bundle, with 1.2K+ orders and $82K+ in sales. Its bundle design and the customization options for lip treatment flavors resonated well with customers.
4. Other High-Performing Bundles
The Vacationland Set achieved 890+ orders, generating $56K+ in sales, while the Bestsellers Capsule garnered 420+ orders, resulting in $45K+ in sales.
The Lip Treatment Capsule also saw strong performance with 150+ orders and 13K+ in sales, contributing to the overall success of the campaign.
5. Increased Average Order Value (AOV)
By bundling products together, Marin was able to increase their AOV, especially during the holidays, which helped boost overall revenue.
Customers who bought bundles often spent more than they would have on individual products, driving a higher overall sales volume.
6. Stronger Customer Engagement
The bundles, particularly those with customizable options, encouraged customers to explore and engage with more products within the brand’s range.
Fly provided Marin with the flexibility to create customized fixed bundles, access real-time analytics, and easily manage their campaigns.
Whether for the holiday season or everyday sales, product bundling is a proven way for Shopify store owners to increase revenue, improve AOV, and drive customer satisfaction.
If you’re looking to replicate these results and elevate your Shopify store’s bundling strategy, download Fly today and start optimizing your sales.
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