Seen tackled these challenges by introducing an interactive quiz on their Shopify site to gather essential information about each customer's hair type and care preferences. To encourage participation, they offered a 10% discount upon quiz completion and collected email addresses for further engagement. Here are some benefits of this approach:
Personalization:
The quiz allows Seen to recommend perfectly matched products, improving its reputation and customer loyalty.
Reduced Queries:
The quiz reduces customer queries by providing immediate, personalized guidance, streamlining support, and improving the customer experience.
Targeted Marketing:
Using quiz data, Seen tailors email campaigns to individual needs, like promoting new products to relevant customers, making marketing more effective.
Increased Conversions:
The quiz increases customer confidence, leading to higher conversion rates as customers feel assured their choices are well-suited to their needs.
Supportive Content:
Seen provides informative blog posts to help customers understand their quiz results and learn more about the products, enhancing purchase likelihood.
Data For Future Improvements:
Seen uses quiz data to better understand customer needs, allowing for more targeted product development and service improvements.
Implementation
Seen has successfully implemented an interactive quiz through a third-party Shopify app, similar to Byte by Skai Lama, which gathers detailed information about customers' hair types, preferences, and goals. At the quiz's conclusion, customers have the option to submit their email, allowing Seen to collect valuable data for improved service and future marketing efforts.
To further refine its marketing strategy, Seen could consider integrating with third-party apps like Klaviyo, much like Byte does. This integration would allow Seen to utilize the quiz data for personalized email marketing campaigns, directly targeting customers' specific needs and preferences.
Bonus Tip - You can implement a skin care product recommendation quiz in no time with Byte's Skin Care Quiz Template. And the best part is you have a complete control over it's branding as well.
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