How Swirl Wine Shop Generated $120,000 from Build Your Own Bundles
This is some text inside of a div block.
Share article
Swirl Wine Shop, based in Napa County, California, is a pure DTC wine retailer with a mission to make wine more approachable and enjoyable for everyone. Swirl offers a carefully curated selection of wines at affordable prices, making them perfect for casual drinkers and enthusiasts alike.
Since its founding, Swirl Wine Shop has built a loyal customer base by focusing on quality & free shipping. However, like many retailers, they faced challenges with low average order value (AOV) and wanted to encourage customers to purchase more with each order.
To resolve this, Swirl Wine Shop turned to Skai Lama’s Easy Bundles for a product bundling solution that would work well for an alcoholic beverage use case. The resulting solution led to the brand generating $120,000 in 7 months from these bundles. Let’s take a closer look.
Swirl Wine Shop, based in Napa County, California, is a pure DTC wine retailer with a mission to make wine more approachable and enjoyable for everyone. Swirl offers a carefully curated selection of wines at affordable prices, making them perfect for casual drinkers and enthusiasts alike.
Since its founding, Swirl Wine Shop has built a loyal customer base by focusing on quality & free shipping. However, like many retailers, they faced challenges with low average order value (AOV) and wanted to encourage customers to purchase more with each order.
To resolve this, Swirl Wine Shop turned to Skai Lama’s Easy Bundles for a product bundling solution that would work well for an alcoholic beverage use case. The resulting solution led to the brand generating $120,000 in 7 months from these bundles. Let’s take a closer look.
For more updates, subscribe to our blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Share article
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Follow us
For more updates, subscribe to our blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Related Case Studies
No items found.
How Swirl Wine Shop Generated $120,000 from Build Your Own Bundles
Swirl Wine Shop, based in Napa County, California, is a pure DTC wine retailer with a mission to make wine more approachable and enjoyable for everyone. Swirl offers a carefully curated selection of wines at affordable prices, making them perfect for casual drinkers and enthusiasts alike.
Since its founding, Swirl Wine Shop has built a loyal customer base by focusing on quality & free shipping. However, like many retailers, they faced challenges with low average order value (AOV) and wanted to encourage customers to purchase more with each order.
To resolve this, Swirl Wine Shop turned to Skai Lama’s Easy Bundles for a product bundling solution that would work well for an alcoholic beverage use case. The resulting solution led to the brand generating $120,000 in 7 months from these bundles. Let’s take a closer look.
Challenges
Swirl Wine Shop faced several challenges as it sought to grow its online wine sales and improve the customer experience.
1. Product Discoverability
Swirl Wine Shop offered a wide range of wines priced between $15 and $20, catering to different tastes and preferences.
However, despite filtering options by wine type, varietals, style, and region, customers struggled to discover products that matched their needs.
The extensive filtering options, while helpful, led customers to multiple category pages, disrupting the shopping experience and making wine feel less accessible.
2. Customer Drop-offs
Swirl Wine Shop required customers to select at least six wines per order. This was to ensure safe packaging and to optimize shipping costs.
While this approach was necessary for operational efficiency, it often led to customer drop-offs.
Many customers were unsure about which wines to select, and the lack of guidance during the selection process resulted in abandoned shopping journeys and lower conversion rates.
3. Inflexibility of Pre-Curated Bundles
Swirl Wine Shop experimented with pre-curated wine bundles to simplify the purchasing process. However, these bundles were too restrictive.
Customers were unable to select the required quantities per wine label or to mix and match their preferred varieties.
They didn’t appeal to customers who sought more flexibility and customization.
4. Potential to Grow Average Order Value (AOV)
Swirl Wine Shop had cracked the 6-bottle basket size, but they faced challenges when trying to grow AOV beyond this. How could they encourage customers to purchase larger quantities, such as 10, 12, 15, or 18 bottles?
The fixed nature of the pre-curated bundles made it harder to incentivize customers to purchase larger, more expensive packs.
Swirl needed a way to balance pricing, variety, and flexibility to increase the average order size.
Solution
To overcome its challenges and grow its revenue, Swirl Wine Shop implemented a flexible and customer-centric bundling solution using Easy Bundles by Skai Lama. Here are the details:
Opting for ‘Build Your Own Bundles’
Using the Easy Bundles app, Swirl Wine Shop empowered customers to create their own personalized wine bundles with a 6-bottle minimum and upto 10, 12, or 15 bottles.
Customers had the freedom to choose wines from a wide range of types, regions, and varietals in an immersive bundle flow.
This flexibility gave customers control over their selections and addressed challenges faced by the fixed bundles.
The design of a bundle is crucial for its conversion rate. Swirl Wine Shop’s build-your-own-bundle had an immersive layout that guided customers through the bundle customization process.
Wines were categorized in a fun, accessible manner. While it included the regular ‘reds and whites’ categorization, it also had ‘international’ and ‘low in stock’ options
The visual progress indicator with product cards & cost indicator showed customers the real-time status of their selection and ‘gamified’ the process.
A floating ‘error’ modal popped up in case a customer tried to check out without the minimum quantity.
The bundle design was on-brand and created a seamless shopping experience
This flexibility enhanced the shopping experience, as it gave customers control over their selections and addressed challenges faced by the fixed bundles.
Discounts on Bundle
Swirl leveraged Easy Bundles’ built-in discounting features to incentivize larger purchases. For example, purchasing more bottles (e.g., 10 or 12 bottles) unlocked higher discounts and incentives, encouraging customers to buy larger bundles. This not only increased AOV but also provided greater value for customers.
Free Shipping
Free shipping on orders over $99 was an additional incentive, helping customers feel confident in making larger purchases while reducing potential hesitation due to shipping costs.
Results
$ 120,000 Generated via Bundles
Pivoting to a build-your-own-bundle strategy paid off. Swirl Wine Shop generated $ 120,000 in revenue, in just7 months from their bundle sales. This demonstrated the strong financial impact of an impactful bundling strategy.
Increase in Average Order Value
The bundling strategy led to a significant increase in AOV. This was due to a larger number of customers buying the 10, 12, and 15-bottle bundles.
Reduced Drop-Offs
Implementing this bundling strategy streamlined the customer experience. It simplified wine selection, and that translated into a significant reduction in customer drop-offs. I.e., more no. of customers go to the checkout page.
Conclusion
Swirl Wine’s bundles, conceptualised for the wine industry & powered by the Easy Bundles app, delivered exceptional results. $ 120,000 in 7 months from bundles is significant. This success is a testament to the power of strategic bundling in driving growth for food & beverage brands. Ready to replicate these results? Install Easy Bundles today and transform your Shopify store!
.webp)
.svg)
.webp)
.svg)
.svg)
