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Easy Bundles: Subscription Bundles

The new Subscription Bundle Builder in Easy Bundles boosts retention, revenue, and order value by converting one-time purchases into customizable, high-frequency subscription bundles.

Description

Introducing the recently upgraded Subscription Bundle builder in the Easy Bundles app for Shopify Store Owners. 

Now merchants can create dedicated subscription bundles in a way that:  

  1. Converts shoppers from single purchase bundles to subscription bundles
  2. Increases conversion rates on subscription bundles
  3. Increases adoption of higher frequency subscription bundles

Whether it’s the immersive bundle-building experience or the dynamic nature of selections; the all-new subscription bundle takes care of all the loose ends in its earlier versions. 

Problem We're Solving

Most bundling solutions focus on product page bundles or full-page bundles, targeting one-time purchases. Subscriptions are an afterthought and a lost opportunity. 

What if we could better leverage different discounts for different subscription frequencies? 

A dedicated full-page subscription bundle builder helps us do this by providing an immersive subscription bundle-building experience. ‍

Impact

A dedicated subscription bundle builder impacts the following in your store: 

Improves Retention: The high-converting layout of Easy Bundle’s subscription bundle makes it easy for customers to switch from one-time to subscription purchases. This locks in a customer for a longer period. 

Increases Customer Lifetime Value: Want to generate more revenue per customer? An effective subscription bundle helps as it promises higher purchase frequencies. 

Increases Average Order Value: Bundles increase average order value by design. A bundled subscription generates more per transaction compared to a single product order. 

Improving Conversion Rates: The intuitive user interface (UI) of subscription bundles encourages switching from one-time to subscriptions, effectively increasing conversion rates on subscription bundles. The capability to display different discounts for different frequencies improves conversion rates on higher-frequency bundles. 

How to Make it Work

1. Integrate with Subscription App: Begin by integrating the subscription bundle with an existing subscription app that manages subscriptions. E.g. Stay AI, BOLD, Appstle. Ensure all products that are part of the subscription bundle are in the same subscription group within the subscription app.

2. Shortlist Your Products: Decide on the products you want to include in your bundle. 

  • Group together products that are frequently bought together or those that solve a particular problem e.g. gut health, sun protection, etc. 
  •  If you already have existing high-performing one-time bundles, you can replicate them for subscription bundles. 
  • Make sure that these products are high-frequency purchases e.g. snack, cleaning supplies that are purchased at least monthly. 

3. Bundle Layout: Select a layout for each step of the bundle, from the different layout options. Add required text. 

  • Ensure your text copy is engaging and encourages customers to take action.
  • Set conditions and variables such as quantity, frequency, and discounts. Make sure they are aligned with your business goals. 
  • Customize page banners, enable filters, search bar, custom fields, and more as needed.
  • To create a multi-step subscription bundle, add more steps by clicking Add Step or clone an existing step and customize as needed. Ensure all products added in all steps of the bundle are part of the same subscription group. 
  • You can customize every element of your bundle from the Easy Bundles dashboard. 

4. Customize Design: You can customize the bundle design to be on-brand via the dedicated Design Control Panel under the ‘settings’ tab of Easy Bundles. 

5. Analyze and Optimize: Use the analytics tab of Easy Bundles to monitor your subscription bundles' performance. 

FAQs:

  1. How to create Subscription Bundles? 
  2. Explore the Subscription Bundle demo

New Feature

Description

Introducing the recently upgraded Subscription Bundle builder in the Easy Bundles app for Shopify Store Owners. 

Now merchants can create dedicated subscription bundles in a way that:  

  1. Converts shoppers from single purchase bundles to subscription bundles
  2. Increases conversion rates on subscription bundles
  3. Increases adoption of higher frequency subscription bundles

Whether it’s the immersive bundle-building experience or the dynamic nature of selections; the all-new subscription bundle takes care of all the loose ends in its earlier versions. 

Problem We're Solving

Most bundling solutions focus on product page bundles or full-page bundles, targeting one-time purchases. Subscriptions are an afterthought and a lost opportunity. 

What if we could better leverage different discounts for different subscription frequencies? 

A dedicated full-page subscription bundle builder helps us do this by providing an immersive subscription bundle-building experience. ‍

Impact

A dedicated subscription bundle builder impacts the following in your store: 

Improves Retention: The high-converting layout of Easy Bundle’s subscription bundle makes it easy for customers to switch from one-time to subscription purchases. This locks in a customer for a longer period. 

Increases Customer Lifetime Value: Want to generate more revenue per customer? An effective subscription bundle helps as it promises higher purchase frequencies. 

Increases Average Order Value: Bundles increase average order value by design. A bundled subscription generates more per transaction compared to a single product order. 

Improving Conversion Rates: The intuitive user interface (UI) of subscription bundles encourages switching from one-time to subscriptions, effectively increasing conversion rates on subscription bundles. The capability to display different discounts for different frequencies improves conversion rates on higher-frequency bundles. 

How to Make it Work

1. Integrate with Subscription App: Begin by integrating the subscription bundle with an existing subscription app that manages subscriptions. E.g. Stay AI, BOLD, Appstle. Ensure all products that are part of the subscription bundle are in the same subscription group within the subscription app.

2. Shortlist Your Products: Decide on the products you want to include in your bundle. 

  • Group together products that are frequently bought together or those that solve a particular problem e.g. gut health, sun protection, etc. 
  •  If you already have existing high-performing one-time bundles, you can replicate them for subscription bundles. 
  • Make sure that these products are high-frequency purchases e.g. snack, cleaning supplies that are purchased at least monthly. 

3. Bundle Layout: Select a layout for each step of the bundle, from the different layout options. Add required text. 

  • Ensure your text copy is engaging and encourages customers to take action.
  • Set conditions and variables such as quantity, frequency, and discounts. Make sure they are aligned with your business goals. 
  • Customize page banners, enable filters, search bar, custom fields, and more as needed.
  • To create a multi-step subscription bundle, add more steps by clicking Add Step or clone an existing step and customize as needed. Ensure all products added in all steps of the bundle are part of the same subscription group. 
  • You can customize every element of your bundle from the Easy Bundles dashboard. 

4. Customize Design: You can customize the bundle design to be on-brand via the dedicated Design Control Panel under the ‘settings’ tab of Easy Bundles. 

5. Analyze and Optimize: Use the analytics tab of Easy Bundles to monitor your subscription bundles' performance. 

FAQs:

  1. How to create Subscription Bundles? 
  2. Explore the Subscription Bundle demo

October 2024 Update

In October 2024, Easy Bundles added discounts, subscription bundles, limits, UI and API updates, and enhanced integration for streamlined management.

October 31, 2024

1. Added Default Discount Rule.

2. Removed Tab Banner.

3. Conditional Date Rendering for Dropdown.

4. Image & Price removed from Mix & Match Bundle Modal.

5. Discount Rules Limit6. Active Bundle Limit.

October 30, 2024

Cart Transformation Function Optimization

October 28, 2024

1.  Added a Mongoose model log Requests Model to store request logs with fields: shopName, path, body, query, and url.

2.  Introduced log Requests Middleware to capture and save request details, excluding specific API paths and requests.

October 25, 2024

Crisp Integration:

1. Brand Name and Store URL in Crisp Profile.

2. Uninstalled Segment and Installed Segment for User Profiles.

3. Review Asked API.

October 23, 2024

1. Reverted Personalisation Step Toggle.

2. Quick Publish Bundle End page redirect and new UI.

3. Added Font Settings in Advance Configuration.

4. Minor Text changes.

October 22, 2024

Backend:

1. Added Selling Plan Groups data step level

2. Optimized Validation Selling Plan Groups API

3. Minor API Bug fixes

Admin UI:

1. Quick Setup goes to edit page

2. Bundle Name

3. When redirect to cart is selected, automatic discount should be auto selected

4. Delete Button Color on Homepage

5. Bundle Discounts rename Bundle Pricing & discounts

6. Quick setup, first step to have 10% progress

7. Disable setting of bundle that is not present (No active bundles)

October 17, 2024

1. Switched automatic discounts to be based on percentages.

2. Subscription bundle admin UI bug fixes

3. Mantle custom fields bug fix

October 16, 2024

1. Subscription bundles feature.

2. Mantle usage events and custom fields.

3. Moved our core product fetching APIs on the backend to GraphQL. This directly impacts Sync Collections code.

October 8, 2024

1. Quick Publish Bundle in Full Page.

2. Publish Widget in Product Page.

No items found.

October 31, 2024

1. Added Default Discount Rule.

2. Removed Tab Banner.

3. Conditional Date Rendering for Dropdown.

4. Image & Price removed from Mix & Match Bundle Modal.

5. Discount Rules Limit6. Active Bundle Limit.

October 30, 2024

Cart Transformation Function Optimization

October 28, 2024

1.  Added a Mongoose model log Requests Model to store request logs with fields: shopName, path, body, query, and url.

2.  Introduced log Requests Middleware to capture and save request details, excluding specific API paths and requests.

October 25, 2024

Crisp Integration:

1. Brand Name and Store URL in Crisp Profile.

2. Uninstalled Segment and Installed Segment for User Profiles.

3. Review Asked API.

October 23, 2024

1. Reverted Personalisation Step Toggle.

2. Quick Publish Bundle End page redirect and new UI.

3. Added Font Settings in Advance Configuration.

4. Minor Text changes.

October 22, 2024

Backend:

1. Added Selling Plan Groups data step level

2. Optimized Validation Selling Plan Groups API

3. Minor API Bug fixes

Admin UI:

1. Quick Setup goes to edit page

2. Bundle Name

3. When redirect to cart is selected, automatic discount should be auto selected

4. Delete Button Color on Homepage

5. Bundle Discounts rename Bundle Pricing & discounts

6. Quick setup, first step to have 10% progress

7. Disable setting of bundle that is not present (No active bundles)

October 17, 2024

1. Switched automatic discounts to be based on percentages.

2. Subscription bundle admin UI bug fixes

3. Mantle custom fields bug fix

October 16, 2024

1. Subscription bundles feature.

2. Mantle usage events and custom fields.

3. Moved our core product fetching APIs on the backend to GraphQL. This directly impacts Sync Collections code.

October 8, 2024

1. Quick Publish Bundle in Full Page.

2. Publish Widget in Product Page.

September 2024 Update

In September 2024, Easy Bundles simplified setup, added live previews, multi-language support, and improved user experience with key updates and bug fixes.

September 26, 2024

1. Quick bundle setup fix.

2. BFCM Page fix.

3. New UI for setting up the bundle for the first time redirect link fix.

4. Removed the types of bundle page from Installation flow.

September 20, 2024

1. Design configuration with live preview.

2. Added (N)Set of products on Add to cart .

September 19, 2024

1. Inventory Sync Validation.

2. Out of Product Bug Fixes.

September 16, 2024

1. Multiple language integration.

2. Global CSS and other configurations settings.

September 10, 2024

Instant onboarding card UI changes.

September 9, 2024

1. Default products.

2. Mix and Match Storefront improvements.

3. Added Instant onboarding card.

4. Changed Enterprise pricing to Monthly 399 & Yearly 39993. Removed Font Configuration from app settings.

September 3, 2024

In page Mix and Match bundle.

No items found.

September 26, 2024

1. Quick bundle setup fix.

2. BFCM Page fix.

3. New UI for setting up the bundle for the first time redirect link fix.

4. Removed the types of bundle page from Installation flow.

September 20, 2024

1. Design configuration with live preview.

2. Added (N)Set of products on Add to cart .

September 19, 2024

1. Inventory Sync Validation.

2. Out of Product Bug Fixes.

September 16, 2024

1. Multiple language integration.

2. Global CSS and other configurations settings.

September 10, 2024

Instant onboarding card UI changes.

September 9, 2024

1. Default products.

2. Mix and Match Storefront improvements.

3. Added Instant onboarding card.

4. Changed Enterprise pricing to Monthly 399 & Yearly 39993. Removed Font Configuration from app settings.

September 3, 2024

In page Mix and Match bundle.

August 2024 Update

In August 2024, Easy Bundles added inventory tracking FAQs, product slots, color customization, admin UI updates, and Shopify GraphQL API integration, alongside new carousel designs and bug fixes.

August 14, 2024

1. Added FAQ for inventory track feature.

2. Added design services card layout selection.

3. Product slots feature added.

4. New template design Improvements.

5. Bug fixes.

August 7, 2024

Admin UI:

1. Disabled Industry select page from on boarding.

2. Color configuration for tab layout (active / inactive tab).

3. Language fields for track Inventory feature added.

4. Toggle for Inventory validation added.

5. Fixed discount messaging bug (discount unit and products).

6. Case study carousel documents link changed.

7. Some minor bug fixes / content changes.

Storefront:

1. Fixed language code bug for GQL (LT-LT).

2. Track Inventory feature.

3. Color configuration changes related to tab design.

August 2, 2024

1. Added hex code input for color customization.

2. Added e-book and tweet block cards with new carousel design.

3. Changed design control panel modal image.

August 1, 2024

1. Improved variant pop up modal.

2. Added Shopify GraphQL API feature.

No items found.

August 14, 2024

1. Added FAQ for inventory track feature.

2. Added design services card layout selection.

3. Product slots feature added.

4. New template design Improvements.

5. Bug fixes.

August 7, 2024

Admin UI:

1. Disabled Industry select page from on boarding.

2. Color configuration for tab layout (active / inactive tab).

3. Language fields for track Inventory feature added.

4. Toggle for Inventory validation added.

5. Fixed discount messaging bug (discount unit and products).

6. Case study carousel documents link changed.

7. Some minor bug fixes / content changes.

Storefront:

1. Fixed language code bug for GQL (LT-LT).

2. Track Inventory feature.

3. Color configuration changes related to tab design.

August 2, 2024

1. Added hex code input for color customization.

2. Added e-book and tweet block cards with new carousel design.

3. Changed design control panel modal image.

August 1, 2024

1. Improved variant pop up modal.

2. Added Shopify GraphQL API feature.

July 2024 Update

In July 2024, Easy Bundles launched a checklist, search, filters, new templates, and UI upgrades, while fixing bugs and adding notifications, analytics, and tracking for better stability and user experience.

July 25, 2024

1. Added onboarding, home page cards, bundle checklist.

2. Created new mixpanel project & added new events.

3. Custom fields bug fix → going to custom fields from category page & while coming back it opens grid layout instead of category page.

4. Design services card on home page.

5. CLS slack notification will be sent if metric value is greater than 0.15.

July 18, 2024

1. Has Subscription data moved from server.js to backend.

2. Webhooks made under promise.all

July 17, 2024

Added slack notification to all screens when CLS is greater than 0.05.

July 16, 2024

1. Removed cards from home page.

2. Support page cards fix.

3. Error message of upload image component.

July 13, 2024

1. Fixed flickering when a screen renders on Bundle steps, Single step, Multiple step, Category, Pricing page.

2. Removed session rewind.

July 12, 2024

1. Removed affiliate modal & replaced it with card below on pricing page.

2. Changed Browse products/collections to Add products/collections.

3. In bundle discounts multi language bug for old discounts.

4. New upgrade modal.

July 11, 2024

1. Removed pricing page banner due to CLS.

2. Bundle level analytics bug → When changing timeframe, it is not fetching data.

3. Added judgeme to additional configurations in settings.

4. Added discard modal to all settings, publish bundle, advanced configuration, email templates, klaviyo integration pages.

5. Multilanguage modal not saving in multiple layout.

6. Quantity is default in select tag.

July 9, 2024

1. Layout shift when toggling step layout on create step page.

2. Skeleton appears from going to pricing page from onboarding page.

3. Layout shift when Monthly & Annual plans are toggled on pricing page.

4. 2nd page of onboarding has smaller width than other pages.

Global Release:

1. Search Functionality.

2. Filters in multi category tab-based design.

3. New Design template for bundle builder page.

July 8, 2024

1. Add card to condition on multiple steps & category.

2. Replace switch toggles.

3. Change BUILD_FROM_SCRATCH_NEWPRODUCTCARD to generic (BUILD_FROM_SCRATCH).

4. Pre-curated Bundle -> know more -> Try fly for free button black.

5. Landing page card alignment on publish bundle page.

6. Bundle checklist should not close after clicking my bundle works instead show “Perfect! You are all set.”, disable all points except 1st two.

7. Custom Settings bug.

8. Analytics outside loading.

9. Custom fields should load outside.

July 5, 2024

1. Select & textbox for rules on bundle discounts & conditions grid layout page changed to same line.

2. Add slack notification for error boundary.

3. Changed color configuration to design control panel.

4. Add checkbox for enable discount progress bar on bundle discounts below show on footer.

5. Fixed bundle background Color bug on design control panel page.

6. Removed pagefly banner from home page.

7. Added discard modal for personalisation & summary step.

8. Added auto scroll to bundle checklist links.

9. Some minor UI fixes.

July 4, 2024

1. Checklist re enabled.

2. Revamped bundle discounts, publish template, single & multiple step & categories.

3. Changed color configuration to design control panel.

4. Some admin UI bugs.

5. Upgraded to Polaris 12.

Storefront: (Beta Release)

1. Search Functionality and Filters in multi category tab-based design.

2. New Design template for bundle builder page.

No items found.

July 25, 2024

1. Added onboarding, home page cards, bundle checklist.

2. Created new mixpanel project & added new events.

3. Custom fields bug fix → going to custom fields from category page & while coming back it opens grid layout instead of category page.

4. Design services card on home page.

5. CLS slack notification will be sent if metric value is greater than 0.15.

July 18, 2024

1. Has Subscription data moved from server.js to backend.

2. Webhooks made under promise.all

July 17, 2024

Added slack notification to all screens when CLS is greater than 0.05.

July 16, 2024

1. Removed cards from home page.

2. Support page cards fix.

3. Error message of upload image component.

July 13, 2024

1. Fixed flickering when a screen renders on Bundle steps, Single step, Multiple step, Category, Pricing page.

2. Removed session rewind.

July 12, 2024

1. Removed affiliate modal & replaced it with card below on pricing page.

2. Changed Browse products/collections to Add products/collections.

3. In bundle discounts multi language bug for old discounts.

4. New upgrade modal.

July 11, 2024

1. Removed pricing page banner due to CLS.

2. Bundle level analytics bug → When changing timeframe, it is not fetching data.

3. Added judgeme to additional configurations in settings.

4. Added discard modal to all settings, publish bundle, advanced configuration, email templates, klaviyo integration pages.

5. Multilanguage modal not saving in multiple layout.

6. Quantity is default in select tag.

July 9, 2024

1. Layout shift when toggling step layout on create step page.

2. Skeleton appears from going to pricing page from onboarding page.

3. Layout shift when Monthly & Annual plans are toggled on pricing page.

4. 2nd page of onboarding has smaller width than other pages.

Global Release:

1. Search Functionality.

2. Filters in multi category tab-based design.

3. New Design template for bundle builder page.

July 8, 2024

1. Add card to condition on multiple steps & category.

2. Replace switch toggles.

3. Change BUILD_FROM_SCRATCH_NEWPRODUCTCARD to generic (BUILD_FROM_SCRATCH).

4. Pre-curated Bundle -> know more -> Try fly for free button black.

5. Landing page card alignment on publish bundle page.

6. Bundle checklist should not close after clicking my bundle works instead show “Perfect! You are all set.”, disable all points except 1st two.

7. Custom Settings bug.

8. Analytics outside loading.

9. Custom fields should load outside.

July 5, 2024

1. Select & textbox for rules on bundle discounts & conditions grid layout page changed to same line.

2. Add slack notification for error boundary.

3. Changed color configuration to design control panel.

4. Add checkbox for enable discount progress bar on bundle discounts below show on footer.

5. Fixed bundle background Color bug on design control panel page.

6. Removed pagefly banner from home page.

7. Added discard modal for personalisation & summary step.

8. Added auto scroll to bundle checklist links.

9. Some minor UI fixes.

July 4, 2024

1. Checklist re enabled.

2. Revamped bundle discounts, publish template, single & multiple step & categories.

3. Changed color configuration to design control panel.

4. Some admin UI bugs.

5. Upgraded to Polaris 12.

Storefront: (Beta Release)

1. Search Functionality and Filters in multi category tab-based design.

2. New Design template for bundle builder page.

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