BFCM DTC Glossary by Skai Lama

BFCM stands for Black Friday and Cyber Monday. It's a major shopping event that marks the unofficial kick-off to the holiday shopping season. Black Friday, the day after Thanksgiving in the United States, traditionally focuses on online deals, while Cyber Monday, the following Monday, is known for mega online sales. BFCM has become synonymous with huge discounts, promotions, and deals offered by retailers both online and in brick-and-mortar stores. BFCM has grown into one of the biggest shopping events globally, making it a prime time for both shoppers and businesses.

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