Bounce Rate

Bounce rate refers to the percentage of visitors who land on your website and leave without taking any action, like browsing other pages, adding items to their cart, or making a purchase. They essentially "bounce" away after viewing just a single page. A high bounce rate may indicate potential issues for your eCommerce website/store such as confusing website layout, slow loading times, or missing information that visitors are looking for. The average bounce rate for e-commerce websites falls between 26% and 40%.