Black Friday Cyber Monday (BFCM) is an important time for your Shopify store, as it provides a great opportunity to make sales quickly and attract new customers.
However, the competition is fierce during this time, which makes standing out from the crowd essential.
From attracting new customers to reducing cart abandonment, there are many challenges that Shopify stores like yours face during BFCM.
But, by using certain Shopify apps, you can enhance your BFCM strategy completely.
Shopify apps offer various functionalities—from product bundling, discounting, to gifting, gamification, and much more—helping you optimize your store for maximum sales.
These apps not only help with customer acquisition and retention but can significantly boost your conversion rates and average order value (AOV).
So, what are you waiting for?
Check out this list of 7 proven Shopify apps that have great results in driving sales during the holiday season.
What are the Best Shopify Apps for BFCM?
Easy Bundles
Kite
Fly
Checkout Wiz
Giftlab
GiftKart
Byte
These are 7 Shopify apps that are a must-try during BFCM.
Pro Tip: You can download and try out these apps on the Shopify app store.
Create custom product bundles with the Easy Bundles app
Overview: Easy Bundles simplifies creating and managing mix and match product bundles and gift boxes.
Its intuitive interface allows you to customize and build your own unique bundles, offering your customers a variety of bundling options and discounts to choose from.
How to Use Easy Bundles During BFCM:
1. Buy More, Save More Bundle
Encourage BFCM customers to buy more by offering tiered discounts.
Example: Buy 2 to get 10% off, buy 3 to get 20% off, buy 4 to get 30% off.
This strategy motivates customers to increase their order size for better savings, driving AOV.
2. Subscription Bundle
Offer subscription bundles during BFCM for recurring purchases at a discount.
Manage discounts and free gift promotions using the Kite app
Overview: Kite is your go-to Shopify app for managing discounts and free gift promotions in your store.
It allows you to create compelling offers that drive sales and enhance customer satisfaction.
How to Use Kite During BFCM:
1. Free Gift with Purchase
Offer exclusive, time-limited free gifts on the checkout page based on purchase value.
Example: Provide a free gift for purchases over $49.
Make BFCM customers feel they’re getting extra value with their purchase.
2. BOGO
Implement “Buy One, Get One 50% Off” or “Buy One, Get One Free” offers.
This strategy helps clear out overstocked items while boosting AOV.
Example: Buy 1 shirt and get another at a 50% discount.
3. Goal-Based Progress Bar
Incentivize higher spending by showing BFCM customers how close they are to unlocking rewards (e.g., free shipping, discounts, or free gifts).
The visual progress creates a sense of accomplishment, encouraging customers to add more items to their cart.
Example: Offer a free gift at $100, 80% off shipping at $200, 20% off at $300.
4. Shipping Discounts
Offer free or discounted shipping, as it can be the deciding factor in completing purchases during BFCM.
Implement tiered shipping discounts (e.g., free shipping for orders over a certain amount) to increase cart value.
Limited-time free shipping offers or discounted express shipping options during BFCM can drive immediate purchases.
5. Buy X items for Y amount
Offer deals like “Buy 3 items for $30” to make purchasing decisions easier for overwhelmed BFCM shoppers.
Customers perceive a significant bundle discount positively compared to purchasing each item individually, which encourages bulk purchases and drives AOV.
6. Volume Discount
A volume discount can encourage your BFCM customers to make larger purchases.
Example: Buy 2, get 15% off, buy 5, get 25% off and buy 7, get 45% off.
This taps into the urgency of BFCM, encouraging customers to stock up on favorite items while saving money, boosting both AOV and sales.
7. Tiered Cart Spent Discount
Offer tiered discounts based on cart total to encourage larger purchases.
Example: Spend $50 and get 10% off, spend $100 and get 20% off, spend $150 and get 30% off.
This strategy motivates BFCM shoppers to add more items to their cart to unlock higher discounts, enhancing the value of their purchases and boosting AOV.
A Home Furniture Retailer Success Story: $11M in 4 Months
Goal: Their AOV was stuck at $700. They wanted to increase it beyond $1K.
Strategy: They created a 15% discount on purchases over $1K using Kite. They then used a progress bar (a special feature of Kite) to encourage customers to buy more to avail the 15% discount.
Result: $11M in sales in 4 months from this single discount.
Best For: Product Bundling, especially Frequently Bought Together Bundles
Cost: Free
Create custom product bundles with the Fly app
Overview: Fly offers a wide range of options to create the perfect bundle for your customers—fixed bundles, volume bundles, upsell and cross-sell bundles, and much more.
How to Use Fly During BFCM:
1. Fixed Bundle
Offer specific products together in a bundle to provide BFCM customers with a clear deal.
Example: A “BFCM Essentials Bundle” that includes a shampoo, conditioner, and styling product at a discounted price compared to individual purchases.
This approach simplifies shopping, allowing customers to quickly see the bundle’s value and convenience, driving sales during the high-traffic BFCM period.
2. Bundle Upsell & Cross-sell
When a BFCM customer adds an item to their cart, suggest a related bundle at a discounted price.
This tactic encourages additional purchases and capitalizes on the urgency of BFCM.
This strategy greatly helps increase average order value and overall sales.
3. Frequently Bought Together Bundle
Highlight products that are commonly purchased together (e.g., a phone case and screen protector).
Offer a slight discount on these bundle items to encourage customers to buy all items at once.
This tactic simplifies decision-making, leading to higher conversion rates during the busy holiday season.
4. Volume Bundle
Offer discounts on bulk purchases during BFCM.
Example: “Buy 3, get 1 free” on selected items or “Save 25% when you purchase 5 or more”.
This strategy not only increases the AOV and sales but also appeals to customers looking to stock up on their favorite products.
A Gardening and Horticulture Brand Success Story: $7K in 30 Days
Goal: They wanted to increase their bundle sales.
Strategy: They created a 2-product fixed bundle using Fly with custom color variants for personal preferences, and offered 10% off to boost perceived bundle value.
Result: These strategies generated $7K bundle revenue in just 30 days
Streamline checkout and boost sales with the Checkout Wiz app
Overview: Checkout Wiz is a feature-packed checkout builder for Shopify Plus. It helps you create product recommendation blocks, display trust badges, and optimize your checkout experience.
How to Use Checkout Wiz During BFCM:
1. Upsell at Checkout
Offer tailored recommendations for complementary products or upgraded versions of items in their cart.
Example: If a BFCM customer is buying a camera, suggest adding a lens, tripod, or camera bag for a special BFCM discount.
This targeted approach enhances the shopping experience with valuable options and capitalizes BFCM urgency to drive immediate purchases.
2. Cross-sell at Checkout
Suggest related products that complement the items in your customer's cart during checkout.
Example: If a customer is purchasing running shoes, display options for athletic socks, a water bottle, or a fitness tracker at exclusive BFCM prices.
This adds value to BFCM customers and encourages them to consider additional purchases that enhance their original item, increasing AOV.
3. Recommend Gift Sets
Create exclusive BFCM-themed gift sets for customers to purchase for themselves or their loved ones at checkout.
This targeted approach taps into the season's gifting spirit and drives more sales.
4. Gifting Upgrades
Offer add-ons like gift wrapping and personalization to enhance the gifting experience.
These small touches can significantly improve customer satisfaction during BFCM.
5. Reinforce Credibility
Display trust badges, social proof, and customer reviews at checkout to establish credibility for new BFCM customers.
This final reassurance can effectively reduce cart abandonment and build customer trust with new shoppers.
6. BFCM-Themed Branding
Align your checkout page with the rest of your BFCM-themed site for a seamless customer experience.
Consistent branding improves the customer journey and strengthens brand recall.
7. Free-Shipping Progress Bar
Display a progress bar showing how much more your customers need to spend to qualify for free shipping.
Example: Spend $25 more to qualify for free shipping!
This quantifies free shipping, creating impulse purchase and boosting AOV.
8. Post-Purchase Engagement
Engage customers after their BFCM purchase with cashbacks and discounts on future purchases.
This strategy encourages repeat business and enhances customer lifetime value (CLTV).
A Floral Service Brand Success Story: Increased AOV up to 11%
Goal: They wanted to increase their Average Order Value (AOV) from $36.
Strategy: Theyintroduced gifting upsells such as product add-ons, gift wrapping, and greeting cards using Gift Lab.
Results: Gifting upsells increased their average order value (AOV) from 5% to 11%, raising it from $36 to $38-$40. Till date, the brand has fulfilled 14K gifting orders (generating upsell sales between $28K - $56K).
Create AI product recommendation quizzes and post-purchase surveys with the Byte app
Overview: You can level up your customer engagement with Byte, a no-code Shopify quiz builder.
It allows you to create product recommendation quizzes and post-purchase surveys with ease.
With conditional and jump logic, customizable design layouts, and drag-and-drop features, Byte lets you build highly interactive quizzes that integrate with Klaviyo.
How to Use Byte During BFCM:
1. Quiz
Engage BFCM customers with interactive product recommendation quizzes.
Example: A beauty brand might offer a quiz that suggests personalized skincare products.
This strategy drives traffic and boosts conversion rates during the holiday period.
2. Post-Purchase Survey
Use a post-purchase survey during BFCM to collect feedback on customer satisfaction.
After each purchase, send a quick survey asking about the shopping experience and product satisfaction.
Incentive responses with discounts to boost retention and encourage customers to return after BFCM.
A Health and Wellness Brand Success Story: Customer Data Collection and Retargeting
Goal: They wanted to collect leads and data for better product targeting.
Strategy: They created an AI product recommendation quiz using Byte and used responses to redirect customers to free product samples.
Result: They collected data from over 5K+ customers, integrated it with Klaviyo, and retargeted customers based on their quiz results and sampled products.
Conclusion
The customer journey during BFCM is hard, but having the right Shopify apps can make all the difference. The 7 Shopify apps—Easy Bundles, Kite, Fly, Checkout Wiz, Giftlab, Giftkart, and Byte—can significantly enhance your store’s performance and customer experience.
These Shopify apps have increased AOV by 27%, conversion by 2X, and customer retention by 2X for Shopify merchants that used them.
Want similar results?
Downloadand experiment with these 7 Shopify apps to optimize your BFCM strategy today!
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
Increases Sales this BFCM!
Step up your Black Friday and Cyber Monday game with our essential BFCM Toolkit.
Unlock the secrets to a successful BFCM with our exclusive Toolkit. From marketing strategies to conversion optimisation, we've got you covered. Visit the BFCM Toolkit now and turn this shopping season into your biggest win yet!
Unlock the secrets to a successful BFCM with our exclusive Toolkit. From marketing strategies to conversion optimisation, we've got you covered. Visit the BFCM Toolkit now and turn this shopping season into your biggest win yet!
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