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As a business, you’re probably not new to the concept of product bundling. It's taking multiple relevant or complementary products and making a valuable bundle with them. But this simple concept can be used to boost your Black Friday Cyber Monday (BFCM) sales extensively.
BFCM is a prime shopping event where customers are actively looking for products that have deals and offers.
Related: 21 Best Black Friday Cyber Monday Deals and Offers That Actually Work
This makes it the perfect time to introduce BFCM-curated product bundles. You can allow your customers to purchase various customizable product bundles with different discounts.
For instance, you can create a BFCM-special skincare bundle with limited-edition products such as a face wash, a cleanser, and a serum with various other gifting options.
On purchase of this bundle, your customers receive a special surprise gift included at no extra cost. Each bundle features a unique free gift that enhances your customers’s purchase and adds an element of excitement.
Since your customers are actively searching for BFCM special bundles on your website and see that they can receive exclusive gifts and limited-edition items with your BFCM bundles, they will be more likely to quickly purchase your BFCM skincare gift bundle. This approach not only boosts sales but also increases the average order value.
If you’re wondering if this is easier said than done, don’t worry, I’ve got you covered.
In this blog, I’ll cover the top product bundling strategies, why they work during BFCM, and provide real product bundling examples, so that you can implement them effectively during BFCM.
Let’s get started.
A pure bundle consists of multiple products sold together as a single package. Each item in this bundle can only be purchased as a part of the bundle, not individually.
For your customers, who want pick and go options with minimal decision-making, this type of bundle is perfect. It’s straightforward and streamlines purchases for your customers.
One of the best examples of pure bundles is by Hello Fresh. They offer meal kits, where each kit contains various meals along with the ingredients to make those meals. But none of these meals or ingredients can be purchased individually. This makes each of the meal kits a pure bundle.
This approach helps simplify the decision-making for their customers, as everything they need for a meal is included in the meal kit (pure bundle). This allows them to buy the meal kit quickly and easily, boosting sales for Hello Fresh.
A Pure Bundle by Hello Fresh
Why This Bundle Works During BFCM
As a business owner, you’re probably familiar with your customers’ pain points. You know what products your customers would definitely purchase together. So, you should probably make these products a pre-curated bundle.
This type of bundle includes a fixed combination of similar-themed products that are carefully selected and packaged as a set. Do note that while the products may be fixed, you can still offer variations in this bundle if you think your customers like more personalization.
Your customers are probably inclined to buy this bundle as they address all of their needs in one go. To provide additional incentives to purchase, you could offer your customers discounts or a value add on upon purchasing this bundle.
For example, let’s take Lulubell. They offer a pre-curated Candle & Room Spray Bundle. It includes two complementary items—candle and room spray—that customers looking for a great room scent would likely buy together. This helps them sell these two products from their inventory and increase their sales easily.
Customers are also more likely to buy this bundle due to its discounted price.
Lulubell’s Pre-Curated Bundles built using Fly
Why This Bundle Works During BFCM
A subscription bundle is a package where you give customers a variety of products on a recurring basis. These bundles are designed to create long-term sales and increase your customer lifetime value.
Typically, you’d give subscription bundles on a recurring model, such as weekly, monthly, or yearly. You can also give customization options to your customers if they prefer personalizing what products they get in their subscription.
Your customers will buy these bundles as they’re automated, and they can enjoy the consistency of receiving their favorite products regularly without needing to reorder.
Additionally, offering them long-term discounts on purchasing the bundle provides them with an additional incentive to buy the bundle.
A nice example of subscription bundling is by Easy Eats Meals. They give their customers various meals to choose from and offer different subscription options, ranging from weekly to monthly. This allows them to gain long-term business, increasing their sales and customer lifetime value.
Easy Eats Meals Subscription Bundle built using Easy Bundle
Why This Bundle Works During BFCM
Related: How to Create a Subscription Product Bundle on Shopify
A BOGO bundle is a bundle where you offer an additional product, either for free or at a discounted price, upon purchase of an item. You can create this bundle in three ways—‘The Buy One Get One Free’, ‘Buy One Get 50% off’, or ‘BOGO with a set discount.’
As your customers think they’re getting a great deal for their money with either free items or discounts, they get a better perceived value of the deal, making them want to purchase more items.
A great example of BOGO is by ToyoTress. Their customers can purchase a synthetic braiding hair and get another one at a discounted price.
Their customers are more likely to purchase this bundle, as it has a complementary product that comes at a discounted price, and it can be efficiently purchased with just a click.
ToyoTress’ BOGO Bundle built using Kite
Why This Bundle Works During BFCM
A mystery box bundle is a special type of bundle where the products are not disclosed to your customers during purchase. Instead, your customers receive a selection of products based on a theme, category, or product type with an element of surprise from your business.
Your customers who like excitement and thrill of surprise are sure to enjoy a mystery box. By giving a BFCM-themed mystery box, you can get your customer interested in the box, even if they don’t know what’s inside.
Also, by making your mystery box-time limited, you can get people to purchase the box quickly. Moreover, by including various customer testimonials or reviews about this mystery box, you can inspire confidence in your customers to purchase the box.
An interesting example of a mystery box is the Legacy Mystery Box by Scarce. Their mystery box provides their customers with 1-3 clothing and other retail products from top-tier brands in this box.
The best part about giving this box?
Scarce offers the best products to their customers, improves customer satisfaction extensively and gets their customers to purchase more of their mystery boxes (leading to increased repeat purchase and future sales). Moreover, this increases their average bundle order value as well.
A Mystery Box Bundle by Scarce
Why This Bundle Works During BFCM
A volume discount bundle is a bundle where customers receive discounts based on the quantity of specific products or group of products they purchase. Typically, these bundles offer a tiered discount, where customers can avail more discounts for purchasing more quantities.
As your customers want to avail a larger discount, they are more likely to purchase in bulk. This makes this bundle essential for B2B brands or wholesalers during BFCM, as their products are typically sold in bulk.
An example of a good volume discount bundle is by Hydration Multiplier. Their product page includes a bundle with tiered volume discounts, allowing their customers to purchase more products for increasing discounts.
Their bundle also mentions how much each customer saves, giving more confidence to customers to purchase that option.
Hydration Multiplier’s Volume discounts built using Fly
Why This Bundle Works During BFCM
If there is a simple way to increase your average order value, it is through upsell and cross-sell bundles. These types of bundles encourage customers to purchase premium products or complementary products of the items already being considered by them.
As your customers have already shown purchasing intent, seeing more upsell and cross-sell options related to what they’re already buying makes them more receptive to purchasing from the upsell or cross-sell bundle.
It just becomes a more convenient purchase option for your customers. Additionally, offering more discounts incentivizes your customers to purchase more upsells or cross-sells.
A great example of a cross-sell bundle is by bechester. Their customers may be looking for a hybrid mattress. While purchasing that product, their customers are offered various other related options, such as a pillow, an upholstered base, a mattress protector, and another hybrid mattress.
This allows their customers to easily purchase any related products they like, increasing their average order value on this purchase.
bechester’s Cross-Sell Bundle built using Fly
Why This Bundle Works During BFCM
A frequently bought together bundle consists of a collection of products that are usually bought together by customers as they complement each other or are used together. The products for this bundle are determined through previous customer purchasing patterns.
As customers purchase a product, a frequently bought together bundle should be suggested to them. This is because they already have a purchasing intent and if they may see other products they like, they’ll be more receptive to buying those products. This helps increase average order value.
One good example of a frequently bought together bundle is by the detail store.
When their customers look for a pressure washer, they’re also likely to be suggested a trigger gun and a coupler. Their customers upon realizing that they may need these two items as well, and get more items at a discounted price, may easily select and purchase them.
This helps the detail store to sell more products and increase their average order value.
The Detail Store’s Frequently Bought Bundle built using Fly
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Why This Bundle Works During BFCM
A mix-and-match bundle is a type of product bundle where your customers can pick different products or variations of the product and create their own customizable bundle.
For customers who love personalization options, this bundle works best. You also get to include various related products you want to sell in this bundle (e.g., a combo of best-selling products and slow-moving products) and boost sales at the same time.
You can also offer various discounts to incentivize customers to buy this bundle.
An excellent example of a mix-and-match bundle is by Infused Energy. Their energy drink bundle allows customers to pick among various categories, such as various energy drinks, several caffeine free drinks, different sleep drinks and a variety of bottles, and create their own mix-and-match bundle.
This allows Infused Energy to sell more items from their inventory and increase sales.
Infused Energy’s Mix and Match Bundle built using Easy Bundle
Why This Bundle Works During BFCM
Build your own bundle is a bundle type where your customers could create a personalized package by selecting products and add ons that they like from a variety of options.
Your customers get to customize a variety of things such as items, colors, and sizes, as per their needs.
Your customers who prioritize personalization capabilities will love this bundle. They’re more likely to feel satisfied with their purchase when they have more control over its selection.
By providing them with discounts, you can additionally incentivize your customers to buy more products.
A good example of Build Your Own Bundle is by ahead. Their customers could start building their bundle by selecting 3 products from various categories: chocolate bars, protein bars, nut bars, flavor products, protein products, low-sugar snacks, and drinking meals.
ahead’s Build Your Own Bundle created using Easy Bundle
Using such a build your own bundle, ahead gives its customers the chance to pick from a variety of options, and buy more products.
Also, by encouraging their customers to save more—3 items and save 5%, 4 items and save 10%, 5 items and save 15%, they encourage their customers to buy more, and increase their average bundle order value.
This helps ahead in turn have improved sales, allows them to clear inventory, and increase their average order value.
Why This Bundle Works During BFCM
A Buy More, Save More bundle is exactly like it sounds—the more your customers buy, the more they could save. It’s a great promotional strategy to get your customers to purchase more items and increase your bundle average order value extensively.
As your customers would like to avail more discounts as per the tiered discount structure, they’re likely to buy more items. Also, since there is so much product variation in this bundle, customers who prefer flexibility in purchasing would prefer this bundle.
A good example of the Buy More, Save More bundle is by Copper Pearl.
Their Buy More, Save More bundle, with a clear website banner promoting the same, shows how customers can save more upon purchasing more items in the bundle—5+ items 20% off, 9+ items 25% off, 12+items 30% off.
This helps their customers purchase more from them to avail a higher discount, thereby increasing their average order value on each bundle.
Copper Pearl’s Buy More, Save More Bundle built using Easy Bundles
Why This Bundle Works During BFCM
A fixed-price bundle is where multiple bundles are sold together as a single package for a set price. In this bundle, the total price of the bundle is predetermined and does not change regardless of the individual prices of the items included.
Your customers would find this type of bundle really attractive, as they would see the perceived value of buying more for less using this bundle and think they’re getting a better deal. This would encourage them to buy the bundle.
Additionally, knowing the fixed price they’ll be paying gives your customers clarity and confidence in going ahead with the purchase.
A good example of fixed price bundles is the ‘5 items for $40’ by Focallure. Their customers get a wide range of makeup products to select from. They can select any 5 of them for $40 only. This encourages their customers to purchase more products from them.
Focallure’s Fixed Price Bundle built using Easy Bundle
Why This Bundle Works During BFCM
A gifting bundle is specifically designed and themed for a special occasion. The products chosen for this bundle are complementary and align with the event. This bundle includes a variety of products so that it offers a complete and cohesive gifting package.
Your customers are more likely to buy gifting bundles during holidays, such as BFCM, as it saves them the time to select individual items and then wrap them.
By providing your customers with the gifting bundle to add gifting products, add-ons, and any additional gifting options they want to purchase, you can help them build a complete gifting package. This helps increase your average bundle order value.
A wonderful example of a gifting bundle is by Kimirica. Their customers could create their own gift box. They could first select from various holiday gift boxes.
Kimirica’s Gifting Bundle built by Easy Bundles
Then, they could select from various products such as bath care, body care, candle, skin care, hand care, and duo products.
ALT TEXT: A gifting bundle of Kimirica made using Easy Bundles, encouraging customers to buy products from various categories.
Then, their customers could select from various gifting options such as soaps and gels.
Lastly, they offer their customers gift cards and personalized messages to give.
Overall, this encourages their customers to create one big gift for the holiday and buy many products while increasing Kimirica’s average bundle order value significantly.
Why This Bundle Works During BFCM
Related: Make your Shopify Store Gifting Ready for BFCM and Holiday Sale
When it comes to choosing what type of BFCM product bundling strategy you should implement, there are many factors to consider. Firstly, consider your customer base.
Once you understand these questions, you’ll know exactly which bundle type to try out.
It’s also important to consider your own objectives for your bundles.
Once you know your goals, by aligning them with your customer demands, you can select the right bundle that caters to both of them.
For example, if your bundling promotion strategy is through using discounts and your customers are mostly looking for discounts, especially during BFCM, then offering a volume-tiered discount bundle could be a great way to increase your average order value by getting your customers to buy more to avail more discounts.
At the end of the day, the best type of product bundle depends on your business goals and your customers’ needs. So, don’t hesitate to find answers to these questions to create your perfect BFCM product bundling strategy.
Simply put, create your designated bundle with discounts and use the colors that represent BFCM—Black, Gold, White, and Red on your bundle page.
Here’s a great example of how HOTEL Chocolat uses the BFCM colors of Gold, Black and White to create their Build Your Own Bundle.
HOTEL Chocolat’s BFCM Build Your Own Bundle built by Easy Bundles
Ready to bring your BFCM product bundling strategy to life?
I recommend Easy Bundles, Fly, and Kite, as they can be a game-changer for you.
With Easy Bundles, you can create your own BFCM bundles such as unique build your own bundles, mix and match bundles, buy more and save more bundles, fixed-price bundles, volume bundles, subscription bundles, and gifting bundles.
In fact, merchants who’ve used these bundles have increased their AOV and conversion rates exponentially. For instance, using Easy Bundles, merchants have increased over $15,000 with fixed price bundles within 7 days of going live!
They’ve also 10X their AOV with volume discount bundles. So, expect an increase in monthly bundle sales from $5,000 to $10,000 using Easy Bundles.
Fly can help you create various pure bundles, pre-curated bundles, frequently bought together bundles, volume bundles, and upsell and cross-sell bundles.
Merchants using Fly can expect to increase their monthly bundle revenue up to $5,000, and Plus Merchants can increase their revenue up to $35K.
Lastly, use Kite to create your BOGO bundles and increase AOV by 32% and conversion rates by 22%.
So, what are you waiting for?
Try out Easy Bundles, Fly, and Kite to create the best product bundles for this BFCM.
FAQs
1. How can I bundle products effectively during BFCM?
To bundle products effectively, group complementary products or popular items with slow-moving products and offer discounts or gifting options. Use Shopify bundle apps like Easy Bundles, Fly, and Kite to create a variety of enticing bundles for your BFCM customers.
2. Is bundling more profitable than selling separately during BFCM?
Yes, bundling is more profitable as it encourages your customers to buy more products, boosting your average order value and moving out slow-moving inventory. Moreover, bundles attract new customers with perceived value and discounts.
We are a team of passionate individuals, all driven by a singular goal - to help our merchants succeed.