As a business, you’re probably not new to the concept of product bundling. It's taking multiple relevant or complementary products and making a valuable bundle with them. But this simple concept can be used to boost your Black Friday Cyber Monday (BFCM) sales extensively.
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BFCM is a prime shopping event where customers are actively looking for products that have deals and offers.
This makes it the perfect time to introduce BFCM-curated product bundles. You can allow your customers to purchase various customizable product bundles with different discounts.
For instance, you can create a BFCM-special skincare bundle with limited-edition products such as a face wash, a cleanser, and a serum with various other gifting options.
On purchase of this bundle, your customers receive a special surprise gift included at no extra cost. Each bundle features a unique free gift that enhances your customers’s purchase and adds an element of excitement.
Since your customers are actively searching for BFCM special bundles on your website and see that they can receive exclusive gifts and limited-edition items with your BFCM bundles, they will be more likely to quickly purchase your BFCM skincare gift bundle. This approach not only boosts sales but also increases the average order value.
If you’re wondering if this is easier said than done, don’t worry, I’ve got you covered.
In this blog, I’ll cover the top product bundling strategies, why they work during BFCM, and provide real product bundling examples, so that you can implement them effectively during BFCM.
Let’s get started.
Top Product Bundling Strategies For BFCM
Pure Bundles: 7 Types and Their Benefits
A pure bundle consists of multiple products sold together as a single package. Each item in this bundle can only be purchased as a part of the bundle, not individually.
For your customers, who want pick and go options with minimal decision-making, this type of bundle is perfect. It’s straightforward and streamlines purchases for your customers.
One of the best examples of pure bundles is by Hello Fresh. They offer meal kits, where each kit contains various meals along with the ingredients to make those meals. But none of these meals or ingredients can be purchased individually. This makes each of the meal kits a pure bundle.
This approach helps simplify the decision-making for their customers, as everything they need for a meal is included in the meal kit (pure bundle). This allows them to buy the meal kit quickly and easily, boosting sales for Hello Fresh.
As all items are pre-selected, your customers can quickly purchase the bundle. This makes it ideal for a fast-paced shopping experience during BFCM.
These bundles are unique as they have individual products that cannot be purchased separately. This makes your customers feel they’re getting a special bundle during BFCM.
Pure bundles are straightforward in telling your customer what benefits they’ll get from it. This makes it easier for your customers to make a purchasing decision during BFCM.
There are 7 Types of Pure Bundles You can Try
Pre-curated bundle
Subscription bundle
BOGO bundle
Mystery box bundle
Volume discount bundle
Upsell and Cross-sell bundle
Frequently bought together bundle
1. Pre-Curated Bundle
As a business owner, you’re probably familiar with your customers’ pain points. You know what products your customers would definitely purchase together. So, you should probably make these products a pre-curated bundle.
This type of bundle includes a fixed combination of similar-themed products that are carefully selected and packaged as a set. Do note that while the products may be fixed, you can still offer variations in this bundle if you think your customers like more personalization.
Your customers are probably inclined to buy this bundle as they address all of their needs in one go. To provide additional incentives to purchase, you could offer your customers discounts or a value add on upon purchasing this bundle.
For example, let’s take Lulubell. They offer a pre-curated Candle & Room Spray Bundle. It includes two complementary items—candle and room spray—that customers looking for a great room scent would likely buy together. This helps them sell these two products from their inventory and increase their sales easily.
Customers are also more likely to buy this bundle due to its discounted price.
With time-limited offers during BFCM, pre-curated bundles allow your customers to escape decision paralysis by providing the best selected items for their needs and allowing them to make a quick purchase.
Pre-curated bundles can be easily created as per holiday needs and made BFCM-themed, making them an ideal bundle to give your customers during BFCM.
As these bundles can be prominently displayed as “Top BFCM Bundles” on BFCM landing pages, they can easily attract your customers looking for a quick BFCM purchase.
The discounted price of two products makes it an attractive deal for BFCM customers looking for discounts.
2. Subscription Bundle
A subscription bundle is a package where you give customers a variety of products on a recurring basis. These bundles are designed to create long-term sales and increase your customer lifetime value.
Typically, you’d give subscription bundles on a recurring model, such as weekly, monthly, or yearly. You can also give customization options to your customers if they prefer personalizing what products they get in their subscription.
Your customers will buy these bundles as they’re automated, and they can enjoy the consistency of receiving their favorite products regularly without needing to reorder.
Additionally, offering them long-term discounts on purchasing the bundle provides them with an additional incentive to buy the bundle.
A nice example of subscription bundling is by Easy Eats Meals. They give their customers various meals to choose from and offer different subscription options, ranging from weekly to monthly. This allows them to gain long-term business, increasing their sales and customer lifetime value.
Offering subscription bundles during BFCM allows you to acquire customers who’re looking for long-term savings and deals that go beyond the event.
Subscription bundles help you easily convert one-time BFCM shoppers into repeat customers, allowing you to increase your long-term sales and customer lifetime value.
A BOGO bundle is a bundle where you offer an additional product, either for free or at a discounted price, upon purchase of an item. You can create this bundle in three ways—‘The Buy One Get One Free’, ‘Buy One Get 50% off’, or ‘BOGO with a set discount.’
As your customers think they’re getting a great deal for their money with either free items or discounts, they get a better perceived value of the deal, making them want to purchase more items.
A great example of BOGO is by ToyoTress. Their customers can purchase a synthetic braiding hair and get another one at a discounted price.
Their customers are more likely to purchase this bundle, as it has a complementary product that comes at a discounted price, and it can be efficiently purchased with just a click.
The appeal of “getting something free or at a discounted price” acts as a deal magnet, attracting customers looking for the best BFCM deals.
BOGO leads to your customer buying more, naturally increasing your average order value.
BOGO are especially great for short-duration flash sales during BFCM, driving a surge in purchases within a limited timeframe.
4. Mystery Box Bundle
A mystery box bundle is a special type of bundle where the products are not disclosed to your customers during purchase. Instead, your customers receive a selection of products based on a theme, category, or product type with an element of surprise from your business.
Your customers who like excitement and thrill of surprise are sure to enjoy a mystery box. By giving a BFCM-themed mystery box, you can get your customer interested in the box, even if they don’t know what’s inside.
Also, by making your mystery box-time limited, you can get people to purchase the box quickly. Moreover, by including various customer testimonials or reviews about this mystery box, you can inspire confidence in your customers to purchase the box.
An interesting example of a mystery box is the Legacy Mystery Box by Scarce. Their mystery box provides their customers with 1-3 clothing and other retail products from top-tier brands in this box.
The best part about giving this box?
Scarce offers the best products to their customers, improves customer satisfaction extensively and gets their customers to purchase more of their mystery boxes (leading to increased repeat purchase and future sales). Moreover, this increases their average bundle order value as well.
If your BFCM shoppers are looking for a surprise or unique deal, there’s nothing better than offering a thrilling mystery box bundle.
Mystery products allow you to include a variety of products. This makes it an effective way to clear out inventory while increasing your BFCM sales.
During BFCM, deal hunters are more likely to take a chance on a mystery box as they could receive more high-value products at a lower price. By stating this in your description (for example., get high-end brand products valued at $500+ at only $175), you can get more customers to buy these mystery products during BFCM.
5. Volume Discount Bundle
A volume discount bundle is a bundle where customers receive discounts based on the quantity of specific products or group of products they purchase. Typically, these bundles offer a tiered discount, where customers can avail more discounts for purchasing more quantities.
As your customers want to avail a larger discount, they are more likely to purchase in bulk. This makes this bundle essential for B2B brands or wholesalers during BFCM, as their products are typically sold in bulk.
An example of a good volume discount bundle is by Hydration Multiplier. Their product page includes a bundle with tiered volume discounts, allowing their customers to purchase more products for increasing discounts.
Their bundle also mentions how much each customer saves, giving more confidence to customers to purchase that option.
BFCM is the perfect time to offer volume discount bundles, as your customers are more likely to purchase more to avail higher discounts, increasing your average order value.
Volume discount bundles help you to clear out inventory extensively, all while increasing your BFCM sales.
6. Upsell and Cross Sell Bundle
If there is a simple way to increase your average order value, it is through upsell and cross-sell bundles. These types of bundles encourage customers to purchase premium products or complementary products of the items already being considered by them.
As your customers have already shown purchasing intent, seeing more upsell and cross-sell options related to what they’re already buying makes them more receptive to purchasing from the upsell or cross-sell bundle.
It just becomes a more convenient purchase option for your customers. Additionally, offering more discounts incentivizes your customers to purchase more upsells or cross-sells.
A great example of a cross-sell bundle is by bechester. Their customers may be looking for a hybrid mattress. While purchasing that product, their customers are offered various other related options, such as a pillow, an upholstered base, a mattress protector, and another hybrid mattress.
This allows their customers to easily purchase any related products they like, increasing their average order value on this purchase.
Upsells and cross-sell bundles help increase your average order value by encouraging your customers to buy more during their purchase.
Customers are more likely to purchase more products when they actually see a bundle of upsells and cross-sells and how adding them can lead to more savings, amplifying their perceived value of an upsell or cross-sell bundle.
7. Frequently Bought Together Bundle
A frequently bought together bundle consists of a collection of products that are usually bought together by customers as they complement each other or are used together. The products for this bundle are determined through previous customer purchasing patterns.
As customers purchase a product, a frequently bought together bundle should be suggested to them. This is because they already have a purchasing intent and if they may see other products they like, they’ll be more receptive to buying those products. This helps increase average order value.
One good example of a frequently bought together bundle is by the detail store.
When their customers look for a pressure washer, they’re also likely to be suggested a trigger gun and a coupler. Their customers upon realizing that they may need these two items as well, and get more items at a discounted price, may easily select and purchase them.
This helps the detail store to sell more products and increase their average order value.
By encouraging your customers to buy products that are commonly bought together, you simplify your customers' purchasing process, which is especially important during a fast-paced BFCM.
Offering customers that naturally complement each other makes your customers feel like they’re getting the complete package in one go, in turn motivating them to buy them and driving up your average order value.
Your customers are more likely to buy more products, when they see that they can buy multiple related products at a discounted price (something customers love during BFCM.)
Mix-and-Match Bundles: 4 Types and Their Benefits
A mix-and-match bundle is a type of product bundle where your customers can pick different products or variations of the product and create their own customizable bundle.
For customers who love personalization options, this bundle works best. You also get to include various related products you want to sell in this bundle (e.g., a combo of best-selling products and slow-moving products) and boost sales at the same time.
You can also offer various discounts to incentivize customers to buy this bundle.
An excellent example of a mix-and-match bundle is by Infused Energy. Their energy drink bundle allows customers to pick among various categories, such as various energy drinks, several caffeine free drinks, different sleep drinks and a variety of bottles, and create their own mix-and-match bundle.
This allows Infused Energy to sell more items from their inventory and increase sales.
Mix-and-match bundles allow your customers to find various products they want in a single bundle among a crowded marketplace.
BFCM shoppers often spend a lot, and by giving them a variety of product options to pick from, you increase your sales and average order value.
Your customers who prefer mix and match options are more likely to be satisfied with the purchase during BFCM and may end up making repeat purchases with your business.
There are 4 Types of Mix-and-Match Bundles You can Try
Build Your Own Bundle
Buy More Save More Bundle
Fixed Price Bundle
Gifting Bundle
8. Build Your Own Bundle
Build your own bundle is a bundle type where your customers could create a personalized package by selecting products and add ons that they like from a variety of options.
Your customers get to customize a variety of things such as items, colors, and sizes, as per their needs.
Your customers who prioritize personalization capabilities will love this bundle. They’re more likely to feel satisfied with their purchase when they have more control over its selection.
By providing them with discounts, you can additionally incentivize your customers to buy more products.
A good example of Build Your Own Bundle is by ahead. Their customers could start building their bundle by selecting 3 products from various categories: chocolate bars, protein bars, nut bars, flavor products, protein products, low-sugar snacks, and drinking meals.
Using such a build your own bundle, ahead gives its customers the chance to pick from a variety of options, and buy more products.
Also, by encouraging their customers to save more—3 items and save 5%, 4 items and save 10%, 5 items and save 15%, they encourage their customers to buy more, and increase their average bundle order value.
This helps ahead in turn have improved sales, allows them to clear inventory, and increase their average order value.
Why This Bundle Works During BFCM
Build Your Own Bundle can help your customers looking to take more control with customization, and personalize their bundle to match their exact needs. This leads to more customer satisfaction and repeat purchases.
The interactive nature of building a bundle can make your customers more engaged with the bundle. This makes them more likely to purchase the bundle and not abandon their cart.
9. Buy More, Save More Bundle
A Buy More, Save More bundle is exactly like it sounds—the more your customers buy, the more they could save. It’s a great promotional strategy to get your customers to purchase more items and increase your bundle average order value extensively.
As your customers would like to avail more discounts as per the tiered discount structure, they’re likely to buy more items. Also, since there is so much product variation in this bundle, customers who prefer flexibility in purchasing would prefer this bundle.
A good example of the Buy More, Save More bundle is by Copper Pearl.
Their Buy More, Save More bundle, with a clear website banner promoting the same, shows how customers can save more upon purchasing more items in the bundle—5+ items 20% off, 9+ items 25% off, 12+items 30% off.
This helps their customers purchase more from them to avail a higher discount, thereby increasing their average order value on each bundle.
As your BFCM shoppers are looking to maximize their discounts, this bundle rewards them for spending more. This provides your customers with the huge discounts they’re looking for.
As your BFCM customers want the largest discounts, they’re more likely to spend more, increasing your sales and average order value.
Limited-time availability for this bundle can encourage your customers to purchase quickly and buy more, increasing your BFCM sales.
10. Fixed Price Bundle
A fixed-price bundle is where multiple bundles are sold together as a single package for a set price. In this bundle, the total price of the bundle is predetermined and does not change regardless of the individual prices of the items included.
Your customers would find this type of bundle really attractive, as they would see the perceived value of buying more for less using this bundle and think they’re getting a better deal. This would encourage them to buy the bundle.
Additionally, knowing the fixed price they’ll be paying gives your customers clarity and confidence in going ahead with the purchase.
A good example of fixed price bundles is the ‘5 items for $40’ by Focallure. Their customers get a wide range of makeup products to select from. They can select any 5 of them for $40 only. This encourages their customers to purchase more products from them.
As your BFCM customers already know the price they’ll be paying, they’re more likely to go ahead with purchasing your products, increasing your conversion rates.
A fixed price with discount is an offer that many BFCM shoppers would prefer due to its simple and clear promotion.
This type of bundle can be promoted as a ‘no-brainer’ bundle, encouraging your customers to quickly purchase them during BFCM.
11. Gifting Bundle
A gifting bundle is specifically designed and themed for a special occasion. The products chosen for this bundle are complementary and align with the event. This bundle includes a variety of products so that it offers a complete and cohesive gifting package.
Your customers are more likely to buy gifting bundles during holidays, such as BFCM, as it saves them the time to select individual items and then wrap them.
By providing your customers with the gifting bundle to add gifting products, add-ons, and any additional gifting options they want to purchase, you can help them build a complete gifting package. This helps increase your average bundle order value.
A wonderful example of a gifting bundle is by Kimirica. Their customers could create their own gift box. They could first select from various holiday gift boxes.
Then, they could select from various products such as bath care, body care, candle, skin care, hand care, and duo products.
ALT TEXT: A gifting bundle of Kimirica made using Easy Bundles, encouraging customers to buy products from various categories.
Then, their customers could select from various gifting options such as soaps and gels.
Lastly, they offer their customers gift cards and personalized messages to give.
Overall, this encourages their customers to create one big gift for the holiday and buy many products while increasing Kimirica’s average bundle order value significantly.
Why This Bundle Works During BFCM
Gifting bundles provide a ready-made solution for BFCM shoppers looking to buy gifts for their loved ones quickly. This helps increase conversion rates significantly.
By giving gifting bundles with add-ons, and other gifting options such as gifting cards or personalized messages, and more, you can easily increase your average order value during BFCM.
Gifting options are often attractively packaged, standing out during BFCM promotions, drawing in more customers during BFCM with their ready-to-give appearance.
Which of These Product Bundling Strategies Should You Do?
When it comes to choosing what type of BFCM product bundling strategy you should implement, there are many factors to consider. Firstly, consider your customer base.
Who are they?
Do they prefer a straightforward shopping experience, a lot of variety, or like surprises?
Do your bundles with customizations perform better than those without them?
Are your customers looking for more discounts?
Do your customers buy additional or complementary products?
Would your customers purchase your products as gifts?
What does your customer buying behavior look like?
Once you understand these questions, you’ll know exactly which bundle type to try out.
It’s also important to consider your own objectives for your bundles.
Are you trying to clear out inventory?
Do you want to increase your average order value?
Do you want to increase your customer lifetime value?
Is your bundling strategy discount-focused?
Are you interested in creating gifts for your customers?
Once you know your goals, by aligning them with your customer demands, you can select the right bundle that caters to both of them.
For example, if your bundling promotion strategy is through using discounts and your customers are mostly looking for discounts, especially during BFCM, then offering a volume-tiered discount bundle could be a great way to increase your average order value by getting your customers to buy more to avail more discounts.
At the end of the day, the best type of product bundle depends on your business goals and your customers’ needs. So, don’t hesitate to find answers to these questions to create your perfect BFCM product bundling strategy.
How Should You Design These Bundles For BFCM?
Simply put, create your designated bundle with discounts and use the colors that represent BFCM—Black, Gold, White, and Red on your bundle page.
Here’s a great example of how HOTEL Chocolat uses the BFCM colors of Gold, Black and White to create their Build Your Own Bundle.
Ready to bring your BFCM product bundling strategy to life?
I recommend Easy Bundles, Fly, and Kite, as they can be a game-changer for you.
With Easy Bundles, you can create your own BFCM bundles such as unique build your own bundles, mix and match bundles, buy more and save more bundles, fixed-price bundles, volume bundles, subscription bundles, and gifting bundles.
In fact, merchants who’ve used these bundles have increased their AOV and conversion rates exponentially. For instance, using Easy Bundles, merchants have increased over $15,000 with fixed price bundles within 7 days of going live!
They’ve also 10X their AOV with volume discount bundles. So, expect an increase in monthly bundle sales from $5,000 to $10,000 using Easy Bundles.
Fly can help you create various pure bundles, pre-curated bundles, frequently bought together bundles, volume bundles, and upsell and cross-sell bundles.
Merchants using Fly can expect to increase their monthly bundle revenue up to $5,000, and Plus Merchants can increase their revenue up to $35K.
Lastly, use Kite to create your BOGO bundles and increase AOV by 32% and conversion rates by 22%.
So, what are you waiting for?
Try out Easy Bundles, Fly, and Kite to create the best product bundles for this BFCM.
FAQs
1. How can I bundle products effectively during BFCM?
To bundle products effectively, group complementary products or popular items with slow-moving products and offer discounts or gifting options. Use Shopify bundle apps like Easy Bundles, Fly, and Kite to create a variety of enticing bundles for your BFCM customers.
2. Is bundling more profitable than selling separately during BFCM?
Yes, bundling is more profitable as it encourages your customers to buy more products, boosting your average order value and moving out slow-moving inventory. Moreover, bundles attract new customers with perceived value and discounts.
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
Increases Sales this BFCM!
Step up your Black Friday and Cyber Monday game with our essential BFCM Toolkit.
Unlock the secrets to a successful BFCM with our exclusive Toolkit. From marketing strategies to conversion optimisation, we've got you covered. Visit the BFCM Toolkit now and turn this shopping season into your biggest win yet!
Unlock the secrets to a successful BFCM with our exclusive Toolkit. From marketing strategies to conversion optimisation, we've got you covered. Visit the BFCM Toolkit now and turn this shopping season into your biggest win yet!
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