Social Commerce

Social commerce refers to the practice of selling products or services directly through social media platforms or utilizing social media features to facilitate online transactions. It involves integrating eCommerce functionalities into social media platforms, allowing users to browse, shop, and make purchases without leaving the social network. Social commerce can take various forms, including in-feed product listings, shoppable posts, live shopping events, and peer-to-peer selling through messaging apps. It leverages the social nature of platforms like Facebook, Instagram, Pinterest, and Snapchat to enable seamless shopping experiences and encourage user engagement.