BLACK FRIDAY CYBER MONDAY
BFCM 2024 SPECIAL

29th Nov - 2nd Dec

Read on for the best BFCM toolkit you will need for the
Biggest Shopping Weekend of the Year!

Black Friday, Cyber Monday will start in

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Book a Free BFCM Audit

BFCM: The Ultimate Guide to Ecommerce Sales [2024]

Tips to maximize ROI
this BFCM

BFCM Blogs &
Success Stories

Check Apps by Skai Lama

Ready to Supercharge Your BFCM 2024 Sales?

Implement killer strategies sure to give you the AOV boost you need. Packed with all our hard-earned insights, epic wins, and a few "let's-never-do-that-again" moments into a power-packed playbook just for you.

Ultimate BFCM Calendar 2024

Plan a successful holiday season with this comprehensive Black Friday Cyber Monday Calendar 📅

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Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

September Blank 1

September Blank 2

September Blank 3

September Blank 4

September Blank 5

September Blank 6

September 1

Segment Your Audience For All Email marketing campaigns

September 1

Go all out on marketing during BFCM. Run influencer marketing, emails, SMS and social media marketing throughout the weekend.

‍

Email marketing tip -

So to ensure your brand gets noticed, set up at least four emails to be sent on Black Friday (and the same on Cyber Monday):

‍

One at 12am to kick off the sale

Another at around 9am (include reviews & social proof)

One more at 4pm (more social proof)

And the last one at 10pm (laced with scarcity and urgency!)

Source - Reconvert.io

‍

September 2

Labor Day

September 2

September 2 content

September 3

September 4

Plan Social Media and AD Schedule

September 4

September 5

Plan Email and SMS Schedule

September 5

September 6

Plan Influencer & Partnership Schedule

September 6

September 7

September 8

September 9

Plan for Paid ADs (Google)

September 9

September 10

Clean and Segment Your Email List

September 10

September 11

Prep Your BFCM Images

September 11

September 12

Design Email Templates

September 12

September 13

Share BFCM Plan & Budget to Partners

September 13

September 14

September 15

September 16

Test & Optimize Website

September 16

September 17

Design Social Media Posts and ADs

September 17

September 18

Design BFCM Pre-launch page

September 18

September 19

Finalize Influencers and Partners

September 19

September 20

Design Landing Page

September 20

September 21

September 22

September 23

Test & Optimize for Mobile

September 23

September 24

Design Google ADs

September 24

September 25

Prepare Chatbots & Support

September 25

September 26

Create Contingency Plan for Inventory

September 26

September 27

Optimize Checkout Pages for BFCM

September 27

September 28

September 29

September 30

September Blank 7

September Blank 8

September Blank 9

September Blank 10

September Blank 11

September Blank 12

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

October Blank 4

October Blank 1

October 1

Start Organic Social Media Posts about BFCM

October 1

October 2

Create BFCM Deals and Offers

October 2

October 3

Create BFCM Product Bundles

October 3

October 4

Finalize Shipping Deadlines

October 4

October 5

October 6

October 7

Create BFCM Cashback & Winback Program

October 7

October 8

October 9

October 10

Set up a Gifting Strategy

October 10

October 11

Influencers & Partners Start Promoting the Brand

October 11

October 12

October 13

October 14

Prep Your Onsite Campaign

October 14

October 15

October 16

Plan for Contests & Giveaways

October 16

October 17

Collect UGC Content for Repurposing

October 17

October 18

Make BFCM Pre-Launch Page Live

October 18

October 19

October 20

October 21

Drive Buyers to Pre-Launch page, to Build Email/ SMS List.

October 21

October 22

Run ADs Promoting Pre-Launch Page

October 22

October 23

Start Posting and Testing Paid Social Media ADs

October 23

October 24

Start running Paid AD (Google)

October 24

October 25

Email Reminder about BFCM Deals & Offers

October 25

October 26

October 27

October 28

Email Campaign Targeting Past BFCM Buyers

October 28

October 29

October 30

Final Push For Email List Growth

October 30

October 31

October Blank 2

October Blank 3

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

November Blank 1

November Blank 2

November Blank 3

November Blank 4

November 1

Final Teaser Promoting Offers & Deals for BFCM

November 1

November 2

Influencers & Partners Start Promoting for BFCM

November 2

November 3

November 4

November 5

November 6

November 7

November 8

November 9

November 10

November 11

November 12

November 13

A/B Testing for All Channels

November 13

November 14

November 15

Run Reward Campaigns for Loyal Customers

November 15

November 16

November 17

November 18

November 19

Email and SMS Campaign for VIP Customers

November 19

November 20

November 21

ADs targeting VIP Customers

November 21

November 22

November 23

Replace the Pre-Launch Page with BFCM Landing Page

November 23

November 24

November 25

Final Update: Onsite Campaign

November 25

November 26

Start Final BFCM Promotion Campaign

November 26

November 27

Start Final Organic Social Media Content & Paid ADs

November 27

November 28

Thanksgiving

November 28

November 29

BLACK FRIDAY

November 29

November 30

Small Business Saturday

November 30

November Blank 5

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

December Blank 1

December Blank 2

December Blank 3

December Blank 4

December Blank 5

December Blank 6

December 1

Monitor Inventory

December 1

December 2

December 3

December 4

Final Cyber Weekend Email

December 4

December 5

Stop BFCM Campaigns

December 5

December 6

December 7

December 8

December 9

December 10

Send Gift Guides to Most Engaged Customers

December 10

December 11

December 12

Audit BFCM Performance

December 12

December 13

December 14

December 15

December 16

December 17

December 18

December 19

December 20

December 21

December 22

December 23

December 24

December 25

December 26

December 27

December 28

December 29

December 30

December 31

December Blank 7

December Blank 8

December Blank 9

December Blank 10

September 1

Segment Your Audience For All Email marketing campaigns

September 1

Go all out on marketing during BFCM. Run influencer marketing, emails, SMS and social media marketing throughout the weekend.

‍

Email marketing tip -

So to ensure your brand gets noticed, set up at least four emails to be sent on Black Friday (and the same on Cyber Monday):

‍

One at 12am to kick off the sale

Another at around 9am (include reviews & social proof)

One more at 4pm (more social proof)

And the last one at 10pm (laced with scarcity and urgency!)

Source - Reconvert.io

‍

September 2

Labor Day

September 2

September 2 content

September 4

Plan Social Media and AD Schedule

September 4

September 5

Plan Email and SMS Schedule

September 5

September 6

Plan Influencer & Partnership Schedule

September 6

September 9

Plan for Paid ADs (Google)

September 9

September 10

Clean and Segment Your Email List

September 10

September 11

Prep Your BFCM Images

September 11

September 12

Design Email Templates

September 12

September 13

Share BFCM Plan & Budget to Partners

September 13

September 16

Test & Optimize Website

September 16

September 17

Design Social Media Posts and ADs

September 17

September 18

Design BFCM Pre-launch page

September 18

September 19

Finalize Influencers and Partners

September 19

September 20

Design Landing Page

September 20

September 23

Test & Optimize for Mobile

September 23

September 24

Design Google ADs

September 24

September 25

Prepare Chatbots & Support

September 25

September 26

Create Contingency Plan for Inventory

September 26

September 27

Optimize Checkout Pages for BFCM

September 27

October 1

Start Organic Social Media Posts about BFCM

October 1

October 2

Create BFCM Deals and Offers

October 2

October 3

Create BFCM Product Bundles

October 3

October 4

Finalize Shipping Deadlines

October 4

October 7

Create BFCM Cashback & Winback Program

October 7

October 10

Set up a Gifting Strategy

October 10

October 11

Influencers & Partners Start Promoting the Brand

October 11

October 14

Prep Your Onsite Campaign

October 14

October 16

Plan for Contests & Giveaways

October 16

October 17

Collect UGC Content for Repurposing

October 17

October 18

Make BFCM Pre-Launch Page Live

October 18

October 21

Drive Buyers to Pre-Launch page, to Build Email/ SMS List.

October 21

October 22

Run ADs Promoting Pre-Launch Page

October 22

October 23

Start Posting and Testing Paid Social Media ADs

October 23

October 24

Start running Paid AD (Google)

October 24

October 25

Email Reminder about BFCM Deals & Offers

October 25

October 28

Email Campaign Targeting Past BFCM Buyers

October 28

October 30

Final Push For Email List Growth

October 30

November 1

Final Teaser Promoting Offers & Deals for BFCM

November 1

November 2

Influencers & Partners Start Promoting for BFCM

November 2

November 13

A/B Testing for All Channels

November 13

November 15

Run Reward Campaigns for Loyal Customers

November 15

November 19

Email and SMS Campaign for VIP Customers

November 19

November 21

ADs targeting VIP Customers

November 21

November 23

Replace the Pre-Launch Page with BFCM Landing Page

November 23

November 25

Final Update: Onsite Campaign

November 25

November 26

Start Final BFCM Promotion Campaign

November 26

November 27

Start Final Organic Social Media Content & Paid ADs

November 27

November 28

Thanksgiving

November 28

November 29

BLACK FRIDAY

November 29

November 30

Small Business Saturday

November 30

December 1

Monitor Inventory

December 1

December 4

Final Cyber Weekend Email

December 4

December 5

Stop BFCM Campaigns

December 5

December 10

Send Gift Guides to Most Engaged Customers

December 10

December 12

Audit BFCM Performance

December 12

Unlock BFCM 2023 Sales with this Guide

The Ultimate Guide to Increase Shopify BFCM Sales in 2024

Unlock BFCM 2024 Sales with this Guide

In this comprehensive guide, we delve into the heart of BFCM sales, uncovering the trends, tactics, and tools that can amplify your success this year and beyond.
Having worked with thousands of brands online, we have synthesised everything into a detailed breakdown of actionable steps you can take to double your BFCM sales.

Thank you, we'll get back to you!

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Read the Guide

BFCM 2024 ToolKit

Here are some easy ways to increase AOV, Retention and Conversions this BFCM

21 Best Black Friday Cyber Monday Deals and Offers That Actually Work

Black Friday Cyber Monday (BFCM) is a crucial shopping event for businesses. Learn how to boost sales and conversions with strategic deals and offers that attract customers and increase average order value.

BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

11 Brilliant Product Bundling Strategies To Try This BFCM [+ Examples]

Boost your BFCM sales with product bundling strategies like pure bundles, pre-curated sets, and subscription bundles. These bundles offer convenience, exclusivity, and discounts, driving customer purchases during the BFCM shopping rush.

Black Friday Promotion Ideas - 13 Discount Pricing Strategies that Work [with Examples]

Black Friday Cyber Monday (BFCM) is a critical ecommerce event. Learn how to attract customers and boost conversions with strategic discount pricing ideas using Shopify for your online store.

The Ultimate Guide to Ecommerce Checkout Optimization for Black Friday

Learn how we analyzed 60 Shopify checkout pages during BFCM and used Checkout Wiz to build the perfect checkout page, increasing conversions, AOV, and retention. Discover actionable strategies for your store!

Gear Up for Gifting for Holiday Shoppers

Shoppers aren't just buying for themselves during BFCM. It is a great occasion to set yourself apart and convert holiday shoppers by integrating gifting features. Make their gifting journey seamless, and they'll choose you every time.

Power of 'Free Gift with Purchase' for BFCM

Offering a 'Free Gift with Purchase' (FGWP) can be a game-changer. Not only does it incentivize higher spending, but it also enhances customer satisfaction and loyalty. Dive deeper and discover best practices for implementing FGWP during BFCM!

Unlock BFCM 2024 Sales with this Guide

In this comprehensive guide, we delve into the heart of BFCM sales, uncovering the trends, tactics, and tools that can amplify your success this year and beyond. Having worked with thousands of brands online, we have synthesised everything into a detailed breakdown of actionable steps you can take to double your BFCM sales.

10 BFCM Landing Page Giveaway by GemPages

Take your store to the next level this BFCM season with GemPages! Upgrade to the Optimize Plan and get 20% OFF your first 3 months. Offer valid from Oct 1st to Nov 29th. Don’t miss out!

Read these Guides for a successful BFCM 2024

Browse through well researched and in-depth strategies to help you plan BFCM

BFCM

Black Friday Promotion Ideas: 13 Discount Pricing Strategies that Work [with Examples]

Learn More

Tips from the Shopify Community on how to maximise revenue during BFCM!

Downpay

Don't let being out of stock limit your sales during BFCM. Try using $0 deposits as a strategy.

Many businesses rely on back-in-stock notifications when their products sell out during BFCM. However, customers want to commit to a purchase immediately and lock in the discounted price, not wait until later when the sale is over. If you know you'll be restocking products within the next month or two, capture customer intent in the moment by taking $0 deposit orders on out-of-stock items. Orders come in, a card gets stored on file, and customers commit to your brand and lock in the BFCM discount. This strategy has been proven to boost sales by up to 30% and improve conversion rates.

Diana Birsan

Cofounder

GemPages

Boost Your BFCM Sales with GemPages!

The BFCM season is the perfect opportunity to increase your year-end revenue, and having a dedicated landing page can significantly boost your conversion rates. At GemPages, we’ve got you covered with 10 ready-made templates and a CRO cookbook to help you launch faster and convert more effectively. With our tools, you’ll not only create visually stunning landing pages but also ensure faster loading times, mobile responsiveness, and better user experience. On top of that, we can help you implement a post-purchase upsell funnel, potentially increasing your revenue by up to 30% this BFCM campaign.

SEOKart & DeskMoz

The Black Friday Cyber Monday (BFCM) sale is the best way to boost your year-end sales figures.

Create a dedicated page and introduce a new range of products at discounted prices for a limited time, along with discounts on existing products to keep the sale exciting. Be sure to send an email at least 7 days before the BFCM newsletter, explaining what to expect during the sale. Don’t forget to optimize the page for speed and mobile responsiveness. And if you’re starting early, target BFCM keywords around your brand or product - it can help even bring down the cost of acquisition on ad campaigns!

Ashish Biyani

Co-Founder

IgnitePOST

There are 2 keys to having an amazing BFCM: Segmentation and Omnichannel experiences.

Separating your user list into segments of customers allows you to give the appropriate experience to that group of customers based on their past behavior. For example, your VIP customers should get a much different experience than customers who have only purchased from you once. By categorizing this list and segmenting appropriately, you can create much more targeted, personalized messages, which in turn will perform much better. Once you have your segments figured out, the next key is to create omnichannel experiences for these segments. Send your segments an email, but then follow it up with an SMS as well as a piece of physical mail that lands in their mailbox. Using a product like IgnitePOST, you can actually start off by sending your segment a handwritten note that arrives in their mailbox and then follow it up with an email and text message. This combination produces results that are 10X better than the results you get if you just use email alone.

Arian Radmand

CEO, IgnitePOST

PageFly

Having a dedicated Black Friday Cyber Monday (BFCM) landing page provides several key advantages for your Shopify stores.

It serves as a centralized hub for showcasing exclusive deals and promotions, ensuring that your customers are immediately greeted with enticing offers. This focused approach improves user experience and increases the likelihood of conversion, as your customers can quickly find what they're looking for. Moreover, you can utilize apps like PageFly to effortlessly construct and customize your BFCM landing page. PageFly's user-friendly interface and versatile templates make it easy to create visually appealing and high-converting pages without the need for extensive coding knowledge. And by combining Easy Bundles | Bundle Builder with PageFly, you can not only enhance your Average Order Value (AOV) but also save money during one of the busiest sales periods of the year.

Linh Nguyen

Partnership Executive

Flits

Reward programs tend to yield better results than immediate discounts. Rewards ensure that customers are incentivized to return and use the credits/cashbacks they've earned.

Implementing a rewards and referral program can significantly boost sales. It's also essential to effectively communicate the details about the rewards ahead of BFCM.This allows customers to plan ahead and create a wishlist accordingly. Additionally, inform customers about their earned credits via text messages, emails, or pop-up notifications. Merchants can also reward loyal customers with bonus credits before the sale day to nudge them to buy during BFCM.

Rashmi Singh

Head of Strategy - Content & Marketing

QuickReply.ai

One of the most effective ways to capitalize on the BFCM shopping spree is to leverage WhatsApp's conversational marketing.

Given its 98% open rate and 60% conversion rate, WhatsApp can help you close sales faster. Use real-time customer support and cart recovery messages to enhance customer engagement and increase revenue.

Himanshu Gupta

Founder & CEO

UpPromote

Affiliate marketing program is a wonderful word-of-mouth tool that is cost-effective and successfully builds customer loyalty for your business.

Bring new customers to your store to build retention and loyalty with your customers. As a result, launching an affiliate marketing campaign for BFCM would be extra valuable during this holiday season. Depending on your business'size, you can find any solution to help you build and grow your affiliate marketing. UpPromote: Affiliate & Referral is a great suggestion for all kinds of brands and eCommerce stores.

Lily Nguyen

Partnership Lead

Why BFCM is critical for you?

2024 BFCM was the most historic day for Shopify merchants. 2024 will be no different. You need to be prepared with the best BFCM strategy and tools that will guarantee an astounding success.

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Book a Free BFCM Audit

$9.3B

Total Global Sales

55000+ Shopify Merchants

Highest selling day ever on shopify

61 M Shoppers

Purchased from Shopify Merchants

Success Stories

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Checkout wiz ↗

Easy Bundles ↗

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BLACK FRIDAY CYBER MONDAYBFCM 2024 SPECIAL

BFCM: The Ultimate Guide to Ecommerce Sales [2024]

Ready to Supercharge Your BFCM 2024 Sales?

Ultimate BFCM Calendar 2024

Unlock BFCM 2023 Sales with this Guide

Unlock BFCM 2024 Sales with this Guide

BFCM Checklist 2024

Plan for Early BFCM

Know Your Customer Segment

Inventory & Supply Chain

Deals and Offers

Website Optimization

Shipping and Payment

Content Strategy

Email Marketing Campaign

SMS Campaign

Paid Marketing

Social Media Campaign

Influencer Campaign

Partnership Campaign

Measure Your Metrics

Sales Metrics

Support Metrics

Customer Metrics

Traffic Metrics

Inventory Metrics

Engage in Post-BFCM Activities

Reviews

Re-engagement

Reflect on what worked and what didn’t

Plan for Early BFCM

Know Your Customer Segment

Inventory & Supply Chain

Deals and Offers

Website Optimization

Shipping and Payment

Content Strategy

Email Marketing Campaign

SMS Campaign

Paid Marketing

Social Media Campaign

Influencer Campaign

Partnership Campaign

Measure Your Metrics

Sales Metrics

Support Metrics

Measure Your Metrics

Customer Metrics

Traffic Metrics

Measure Your Metrics

Inventory Metrics

Engage in Post-BFCM Activities

Reviews

Engage in Post-BFCM Activities

Re-engagement

Reflect on what worked and what didn’t

13-Point Black Friday Checklist for 2024 [Step-by-Step Preparation Guide]

BFCM 2024 ToolKit

21 Best Black Friday Cyber Monday Deals and Offers That Actually Work

11 Brilliant Product Bundling Strategies To Try This BFCM [+ Examples]

Black Friday Promotion Ideas - 13 Discount Pricing Strategies that Work [with Examples]

The Ultimate Guide to Ecommerce Checkout Optimization for Black Friday

Gear Up for Gifting for Holiday Shoppers

Power of 'Free Gift with Purchase' for BFCM

Unlock BFCM 2024 Sales with this Guide

10 BFCM Landing Page Giveaway by GemPages

Read these Guides for a successful BFCM 2024

Black Friday CRO: Maximising Conversions on Shopify

The Ultimate Guide to Ecommerce Checkout Optimization for Black Friday

Black Friday Email Marketing: Strategies, Examples, and Tips

8 Post-BFCM Customer Retention Strategies Every Shopify Store Must Try

13-Point Black Friday Checklist for 2024 [Step-by-Step Preparation Guide]

Black Friday Promotion Ideas: 13 Discount Pricing Strategies that Work [with Examples]

Tips from the Shopify Community on how to maximise revenue during BFCM!

Why BFCM is critical for you?

Success Stories

Increasing Conversion Rates by 20%: Arbor Made's Success Story with Easy Bundles

How a Beauty Brand Leveraged GiftKart to Boost Revenue and Customer Retention

How Lathr Used Personal Care Product Bundling to Boost Sales by $17,221.79 in 30 Days

Our Apps will be a game changer for your Shopify Store

BLACK FRIDAY CYBER MONDAY
BFCM 2024 SPECIAL