As eCommerce evolves, brands are pushing boundaries to deliver exceptional customer experiences.
One of the most innovative approaches reshaping the online shopping landscape is headless commerce. With a headless Shopify store, businesses separate the frontend (what users see) from the backend (where operations happen), giving them the flexibility to create lightning-fast websites with bespoke designs.
For Shopify merchants, this means having the best of both worlds: Shopify’s robust backend tools paired with a custom-built frontend powered by modern frameworks like Shopify Hydrogen, Next.js, or Gatsby. This setup enables brands to create unique, high-performance storefronts tailored to their audiences.
In this blog, we’ll explore 25 outstanding examples of headless Shopify stores.
25 Best Examples of Headless Shopify Stores
Headless Shopify stores are revolutionizing eCommerce by offering unmatched speed, flexibility, and design freedom. Here are 25 top brands that have successfully implemented headless commerce to enhance their shopping experiences.
1. Victoria Beckham Beauty
Overview: Victoria Beckham Beauty is a luxury cosmetics brand offering sustainable, clean beauty products. Known for its chic and modern aesthetic, the brand uses a headless Shopify setup to deliver an immersive and elegant shopping experience, perfectly aligned with its high-end image.
Shopify Connection: By decoupling the frontend from the backend, the brand achieves blazing-fast page loads and seamless user experiences across all devices. Shopify powers the backend operations like order processing and inventory management.
Relevant Shopify Apps: They can enhance their gifting options with Giftkart for gift cards and store credits, and GiftLab for adding personalized packaging or gift wrap options.
Overview: Allbirds is a footwear brand known for its eco-friendly shoes made from sustainable materials. Their headless Shopify store mirrors the brand’s commitment to sustainability by offering a fast and highly optimized shopping experience.
Shopify Connection: Shopify’s backend is used to handle global orders and manage their inventory, while the custom-built frontend ensures smooth navigation and lightning-quick load times.
Relevant Shopify Apps: The brand could use Fly Bundles to offer product bundles and increase average order value, and Checkout Wizard to streamline their checkout process.
Overview: Inkbox is a semi-permanent tattoo brand that appeals to creative and experimental consumers. Their headless Shopify store enables them to showcase their vast library of tattoo designs with dynamic filtering and a responsive interface.
Shopify Connection: Shopify serves as the backend to manage their massive inventory and process orders. The headless frontend allows for highly visual and interactive shopping experiences.
Relevant Shopify Apps: Inkbox could integrate Byte to create a recommender quiz for customers to find their perfect tattoo style or collection.
Overview: KOTN is a sustainable fashion brand dedicated to producing ethically-made, high-quality essentials. Their headless Shopify store showcases their minimalist aesthetic and reinforces their sustainability mission with smooth navigation and storytelling visuals.
Shopify Connection: By combining Shopify’s backend tools with a headless setup, KOTN can provide fast, mobile-first experiences that appeal to their eco-conscious audience.
Relevant Shopify Apps: They could use Easy Bundles to encourage customers to buy clothing sets and Giftkart for store credits, encouraging loyalty among repeat customers.
Overview: Verishop is a curated online shopping platform offering a wide array of fashion, home, and beauty products. Their headless Shopify setup ensures fast browsing and seamless category navigation, making it easy for customers to find what they need.
Shopify Connection: Shopify’s backend is utilized to manage their diverse inventory and multi-category catalog, while their headless frontend supports advanced filtering and a modern design.
Relevant Shopify Apps: They can benefit from Fly Bundles to showcase product bundles and Byte to create personalized quizzes for product recommendations.
Overview: Bols is a premium spirits brand offering high-quality liqueurs and cocktail kits. Their headless Shopify store delivers a visually engaging experience, allowing users to explore recipes and shop seamlessly.
Shopify Connection: Shopify’s backend powers inventory management and global order processing, while the headless architecture ensures an interactive and visually immersive shopping journey.
Relevant Shopify Apps: Bols could use GiftLab to offer personalized gift-wrapping options for their cocktail kits and Checkout Wizard for upsells during checkout.
Overview: The Feed is a nutrition store catering to athletes with curated food, supplements, and performance gear. Their headless Shopify store delivers quick load times and intuitive product filtering, ensuring athletes can quickly find what they need.
Shopify Connection: Shopify manages their large product inventory and subscription-based orders, while the headless setup offers a streamlined, customer-focused shopping experience.
Relevant Shopify Apps: They can enhance their subscription management with Giftkart for cashback and store credit incentives. Easy Bundles would be perfect for creating custom nutrition kits.
Overview: Seedlip is a brand that specializes in non-alcoholic spirits for the mindful drinker. Their headless Shopify store showcases sleek product pages with an emphasis on storytelling and lifestyle imagery.
Shopify Connection: Shopify handles backend operations like inventory and order processing, while the decoupled frontend allows for a sophisticated, visually-driven user experience.
Relevant Shopify Apps: Fly Bundles could be used to create cocktail kits, and GiftLab could add personalized gift options for special occasions.
Overview: Augustinus Bader is a luxury skincare brand that uses a scientific approach to beauty. Their headless Shopify store features a refined design and optimized performance to match their premium positioning.
Shopify Connection: The backend is managed via Shopify for seamless global operations, while the custom frontend allows for a fast, luxurious shopping experience.
Relevant Shopify Apps: Giftkart can be used for gifting options, while Byte could create a skincare quiz to help customers find the right products.
Overview: Paul Valentine is a lifestyle brand offering trendy watches and accessories. Their headless Shopify store pairs modern design with responsive navigation, creating a high-converting shopping experience.
Shopify Connection: Shopify powers their order fulfillment and product management, while the headless approach allows them to stand out with stunning visuals and speed.
Relevant Shopify Apps: Easy Bundles could help them create stylish watch-and-accessory sets, and Giftkart would be ideal for store credits or gift cards.
Overview: Bonlook is an eyewear brand offering stylish and customizable glasses. Their headless Shopify store integrates virtual try-on features and dynamic filtering, making it easy for customers to find the perfect pair.
Shopify Connection: Shopify’s backend powers inventory management and customer orders, while the headless architecture enables the integration of cutting-edge AR technology.
Relevant Shopify Apps: Byte could be used to create a style quiz to recommend glasses based on face shape and preferences.
Overview: Bamford is a luxury wellness and lifestyle brand offering skincare, spa treatments, and sustainable fashion. Their headless Shopify store delivers an elegant, cohesive shopping experience.
Shopify Connection: Shopify manages their backend operations, while the custom frontend is built to reflect the brand’s luxurious and sustainable ethos.
Relevant Shopify Apps: GiftLab can provide gifting options with spa vouchers or custom packages.
Overview: Chilly’s is a reusable bottle brand focusing on sustainability and modern design. Their headless Shopify store is optimized for performance and showcases their colorful, customizable bottles.
Shopify Connection: Shopify powers their backend operations like inventory and order processing, while the headless frontend allows for interactive product customization.
Relevant Shopify Apps: GiftLab could support custom engravings and gift wrapping for bottles.
Overview: FIGS is a scrubs brand catering to healthcare professionals. Their headless Shopify store is designed for speed, helping busy professionals shop for comfortable, stylish workwear without delays.
Shopify Connection: Shopify manages inventory and order fulfillment, while the headless setup ensures a smooth and efficient frontend experience.
Relevant Shopify Apps: Easy Bundles could allow for scrub sets, while Giftkart could provide gift card options for healthcare workers.
Overview: Sharper Image offers innovative gadgets and lifestyle products. Their headless Shopify store combines dynamic content and sleek product displays to attract tech-savvy shoppers.
Shopify Connection: Shopify powers their backend operations, while their headless frontend creates a futuristic and interactive user experience.
Relevant Shopify Apps: Fly Bundles can help them offer product bundles, and Checkout Wizard can provide upsell options during checkout.
Overview: Debenhams is a well-known retail department store chain offering fashion, beauty, and home products. Their headless Shopify store integrates intuitive navigation with sleek, responsive design to cater to modern shoppers.
Shopify Connection: Shopify powers their backend for inventory and multi-category product management, while their headless architecture enables faster load times and a smoother user experience.
Relevant Shopify Apps: Fly Bundles could help showcase curated collections, while Byte could create style or product recommendation quizzes.
Overview: Recess, a sparkling water and CBD beverage brand, stands out with a colorful, playful website built on a headless Shopify framework. Their site reflects their fun branding while offering a fast and smooth shopping experience.
Shopify Connection: Shopify’s backend streamlines order fulfillment and subscription management, while the headless approach supports custom visuals and animations.
Relevant Shopify Apps: Giftkart for subscriptions and cashback offers, and Fly Bundles to create mix-and-match beverage packs.
Overview: Staples Canada, a leader in office supplies and solutions, uses a headless Shopify store to enhance its customer experience by optimizing page speeds and search functionalities for its vast product catalog.
Shopify Connection: Shopify powers Staples’ backend, ensuring seamless order management for its extensive inventory. The headless frontend allows for advanced filtering and personalized recommendations.
Relevant Shopify Apps: Byte could create interactive quizzes to suggest office setups, while Checkout Wizard could optimize upsell opportunities during checkout.
Overview: Yoga Girl offers yoga classes, courses, and lifestyle products through a holistic eCommerce experience. Their headless Shopify store mirrors their calming, minimalistic brand aesthetic while providing a highly interactive interface for browsing and learning.
Shopify Connection: Shopify handles memberships, digital product sales, and physical inventory on the backend, while the headless frontend enables multimedia integration for classes and tutorials.
Relevant Shopify Apps: Giftkart could allow for memberships and digital gift cards, while GiftLab could add personalization for yoga kits or bundles.
Overview: Grassroots Farmers’ Cooperative is a food brand that connects customers with ethically sourced, pasture-raised meats. Their headless Shopify store emphasizes speed and transparency, providing a seamless shopping experience for eco-conscious buyers.
Shopify Connection: Shopify’s backend powers subscription-based orders and inventory, while the headless setup ensures mobile-optimized performance for busy families.
Relevant Shopify Apps: Fly Bundles could create curated meat packs, and Giftkart could provide gift cards for subscriptions.
Overview: Rothy’s is a sustainable footwear and accessories brand that emphasizes eco-friendly practices. Their headless Shopify store enables visually rich storytelling and interactive product exploration.
Shopify Connection: Shopify’s backend manages inventory and order processes, while the decoupled frontend provides fast and responsive navigation to meet high customer expectations.
Relevant Shopify Apps: Easy Bundles could promote complementary accessories with footwear, and Giftkart could introduce gift cards for gifting options.
Overview: StriVectin, a skincare brand focused on anti-aging solutions, uses a headless Shopify store to offer personalized shopping experiences. Their site incorporates product education and tailored recommendations.
Shopify Connection: Shopify powers backend inventory management and order fulfillment, while the headless frontend enables advanced filtering and interactive features like skincare tips.
Relevant Shopify Apps: Byte could create a skincare quiz to match products to skin concerns, and Giftkart could offer gift cards for special occasions.
Overview: Rue De Miles is a contemporary jewelry brand known for elegant, minimalist designs. Their headless Shopify store focuses on visuals and storytelling to highlight the craftsmanship behind each piece.
Shopify Connection: Shopify’s backend handles inventory and global shipping, while the headless frontend creates a luxurious shopping experience.
Relevant Shopify Apps: GiftLab for personalized packaging options, and Easy Bundles to offer mix-and-match sets of jewelry.
Overview: Blume, a self-care brand for young adults, uses a vibrant and user-friendly headless Shopify store to showcase its skincare and wellness products. Their site is designed for an engaging and relatable shopping experience.
Shopify Connection: Shopify powers their order management and subscription services, while the headless setup enables fast page loads and a bold, modern design.
Relevant Shopify Apps: Fly Bundles for customizable skincare kits, and Giftkart for subscription gifting options.
Overview: McLaren Formula 1’s store offers official team merchandise and accessories. Their headless Shopify store provides a sleek and fast platform that mirrors the brand’s high-performance ethos.
Shopify Connection: Shopify’s backend supports inventory and international order management, while the custom-built frontend handles the high traffic and showcases exclusive merchandise.
Relevant Shopify Apps: Checkout Wizard for upselling exclusive merchandise, and GiftLab for premium gift wrapping during checkout.
Key Takeaways from These Headless Shopify Stores Examples
Each of these headless Shopify stores showcases unique strategies and design elements, but there are several recurring themes that contribute to their success:
Speed and Performance: Headless setups prioritize fast load times, essential for reducing bounce rates and improving customer satisfaction.
Customizable Frontend Experiences: These brands leverage the flexibility of decoupled architectures to create bespoke designs that align with their brand identity and cater to specific customer needs.
Seamless Navigation and User Experience: Advanced filtering, intuitive layouts, and personalized recommendations are key features that enhance the user journey.
Global Scalability: With Shopify’s backend capabilities, brands can handle global inventory management, international payments, and multiple languages while maintaining a high-performing frontend.
Personalization and Gifting Options: From personalized product recommendations to gift cards and bundles, these brands excel at tailoring experiences for their customers.
Conclusion Shopify Headless Storess
Headless Shopify stores represent the future of eCommerce, giving brands the freedom to create unique, high-performing storefronts that cater to their customers' expectations. The 25 examples highlighted in this blog showcase how businesses across various industries have leveraged this cutting-edge approach to stand out in competitive markets.
If you’re considering transitioning to a headless Shopify store, the possibilities are endless. Pairing Shopify’s reliable backend with a custom frontend can unlock unparalleled flexibility and performance for your business.
At Skai Lama, we offer apps like Giftkart, Easy Bundles, and Fly Bundles that seamlessly integrate into headless setups, helping you maximize the potential of your eCommerce store.
Ready to elevate your store? Let’s chat about how Skai Lama’s apps can support your journey to headless commerce.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs on Headless Shopify Store
1. What is a headless Shopify store?
2. What are the benefits of headless Shopify?
3. How do I build a headless Shopify store?
4. Can Shopify apps work with headless stores?
5. How much does it cost to create a headless Shopify store?
6. Is headless Shopify good for SEO?
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Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
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Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
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