Ever wondered how the most successful DTC brands boost their average order value (AOV) and skyrocket conversions with perfectly crafted product bundles?
Well, the secret lies in smart bundling strategies; and top brands like Glossier, Dollar Shave Club, Casper, Magic Spoon and more have mastered it to perfection.
In this blog, we’ll reveal how popular DTC brands have implemented captivating product bundles that customers find irresistible. Whether you’re seeking fresh inspiration or ready to recreate their success in your Shopify store, this guide is your blueprint.
We’ll also provide actionable steps to help you recreate these bundles using Shopify apps like Easy Bundles and Fly.
Ready to craft compelling product bundles? Let’s dive in.
Magic Spoon is a popular DTC cereal brand that has gained a significant following among those looking for healthy breakfast options. It is known to offer a range of flavors that are reminiscent of a childhood cereal but with a healthier twist.
Breakdown of Magic Spoon’s Fixed Price Bundle
Magic Spoon offers a fixed price bundle with a “Build Your Own Box.”
Their customers can choose from a variety of cereal flavors, including Fruity, Cocoa, Peanut Butter, Cinnamon Roll, Marshmallow, Chocolatey PB, Double Chocolate, Blueberry Muffin, and more.
The 4-pack bundle is priced at $39. This allows customers to customize their cereal selection and enjoy savings with a fixed price.
How You Can Recreate This Bundle Using Easy Bundle
Easy Bundles is a Built for Shopify app that allows you to create a wide range of product bundles.
Using Easy Bundles’ Full Page Bundle Builder, you can easily recreate this Build Your Own Box bundle for a fixed price of $39.
A notification will prompt the customers that they need to select 4 products to complete the bundle.
Here’s how this DTC brand’s Fixed Price bundle will look when made using Easy Bundle:
Sugarfina is a premium DTC candy brand known for its gourmet candies and unique flavors. The brand offers a luxurious and indulgent experience, with a focus on high-quality ingredients.
Breakdown of Sugarfina’s Gifting Bundle
Sugarfina’s gifting bundle offers a customizable and indulgent candy experience. To create their perfect Bento gift box, customers can follow three simple steps.
First, select a box size that covers a range from 3 to 20 pieces.
Second, select from a variety of themed boxes, including but not exclusive to Happy Birthday Candy Trunk and Signature Candy Trunk.
Lastly, customers can choose from a variety of candy, such as gummies, candy cubes, chocolates, and cookies.
With Sugarfina’s Gifting Bundle, customers can create a unique and memorable gift that reflects their personal style and preferences.
How You Can Recreate This Bundle Using Easy Bundle
With Easy Bundles’ Full Page Bundle Builder, you can easily create Sugarfina’s Gifting bundle by guiding customers through three simple steps: size, box, and candy.
In Step One: Size, offer a variety of box sizes for customers to choose from.
In Step Two: Box, present a variety of box designs.
In Step Three: Candy, provide a wide range of candy options.
This streamlined process allows customers to easily build their Custom Candy Bento Box.
Here’s how this DTC brand’s Gifting bundle will look when made using Easy Bundle:
Goli Nutrition is a popular DTC brand known for its gummy vitamins, offering a convenient and enjoyable way to supplement its customers’ diet. The company focuses on creating high-quality, effective vitamins with a delicious taste.
Breakdown of Goli’s Volume Discount Bundle
Goli’s Nutrition Bundle offers a comprehensive approach to wellness, featuring their Apple Cider Vinegar Gummy in various pack sizes.
Their 1 bottle pack is priced at $19, 3 bottle pack is priced at $57.00 (8% discount), 5 bottle pack is priced at $95 (10% discount) and complete health pack is priced at $114 (35% discount).
This shows that the more quantity of products their customers buy, the more discounts they can avail.
How You Can Recreate This Bundle Using Fly
Fly is a Built for Shopify app that allows you to create a variety of product bundles.
Goli’s Apple Cider Vinegar Gummies Volume discount bundle can be easily recreated using Fly’s Volume Bundle feature.
Set up three pricing tiers—Buy 1 for $19, Buy 3 for $57.00 (8% discount), and Buy 5 for $95 (10% discount). This allows you to offer attractive savings on bulk purchases.
You can provide flavor variations of the products to your customers, so they're more inclined to complete the purchase as per their needs.
Here’s how this DTC brand’s Volume Discount bundle will look when made using Fly:
Glossier is a popular DTC beauty brand known for its minimalistic aesthetic and clean ingredients. The company has gained a following for its innovative products and emphasis on skincare as makeup.
Breakdown of Glossier’s Pre-Curated Bundle
The You Look Good set from Glossier offers a carefully curated selection of three essential beauty products.
This bundle includes Glossier You, a perfume; Boy Brow, a grooming pomade; and Future Dew, an oil-serum. Together, this product bundle provides a complete and effortless beauty routine, helping you achieve a natural and radiant look.
How You Can Recreate This Bundle Using Fly
With Fly, you can effortlessly recreate Glossier’s pre-curated “You Look Good Set” bundle using the Fixed Bundle feature.
Include three key products—Glossier You (perfume), Boy Brow (grooming pomade), and Future Dew (oil-serum). For Glossier You, add an 8-ml label. For Boy Brow, add various color swatches.
Finally, apply a dynamic 12% discount to the bundle to increase its appeal.
Here’s how this DTC brand’s Pre-Curated bundle will look when made using Fly:
True Classics is a popular DTC men’s clothing brand known for its classic, timeless designs and high-quality materials. The brand offers a wide range of essential pieces, including T-shirts, polos, shirts, and outerwear.
Breakdown of True Classic’s Build Your Own Bundle
True Classic’s Build Your Own Bundle offers a customizable shopping experience, allowing its customers to select their favorite items from a wide range of products, including short sleeve tops, active wear, tall, long-sleeve tops, bottoms, outerwear, and accessories.
The more items their customers add to the bundle, the greater their discounts would be.
Their savings range from 33% for 3+ items to 55% for 12+ items.
This flexible approach allows their customers to create a personal wardrobe that reflects their preferences while also enjoying substantial savings.
How You Can Recreate This Bundle Using Easy Bundle
With Easy Bundles, you can seamlessly create True Classic’s “Build Your Own Bundle” using the Full Page Bundle Builder.
To enhance the shopping experience, utilize the tab layout, organizing products into categories such as short sleeve tops, active wear, tall, long sleep tops, bottoms, outerwear, and accessories.
Customers can easily select products from any of these categories.
Lastly, you can provide a variety of Buy More, Save More discounts—33% off on 3+ items, 44% off on 6+ items, and 55% off on 12+ items. Adding an attractive banner highlighting this offer can be a great add on.
Here’s how this DTC brand’s Build Your Own Bundle will look when made using Easy Bundle:
Casper is a popular DTC mattress brand known for its innovative approach to sleep. Their approach to directly offering high-quality sleep products to their customers, bypassing traditional retail markups, shows their customer-centric success.
Breakdown of Casper’s Cross-Sell Bundle
The snow bundle offers a comprehensive sleep solution, combining Casper’s innovative technology with essential sleep accessories.
At its core, the bundle includes a memory foam bed, a mattress support, and a mattress protector, providing a comfortable and supportive sleep environment.
Additionally, the Snow Bundle includes cross-sells such as the Hybrid Pillow and the Metal Bed Frame. These additional products are designed to complement the mattress and provide added comfort and support.
Upon purchase of these upsells, customers can enjoy a discounted price of 30% off, making it an affordable option for creating a complete sleep package.
How You Can Recreate This Bundle Using Fly
To recreate Casper’s cross-sell bundle, use Fly’s Bundle Upsell feature.
Start by selecting the cross-sell products—Hybrid Pillow and the Metal Bed Frame, and include product descriptions for both.
Finally, add a 30% percentage discount to the upsell bundle.
Here’s how this DTC brand’s Cross-Sell Bundle will look when made using Fly:
Dollar Shave Club is a well-known DTC brand known for its high-quality, affordable subscription-based shaving products.
Founded in 2013, the company gained significant public recognition for its humorous advertising and commitment to providing a hassle-free shaving experience.
Breakdown of Dollar Shave Club's Frequently Bought Together Bundle
Dollar Shave Clubs’ Ball Spray Bundle offers a convenient and comprehensive grooming solution for men.
In addition to the bundle, Dollar Shave Club suggests a couple of frequently bought together products such as a butt wipe, deodorant, antiperspirant, and body bars.
These products are carefully selected to complement each other and provide a well-rounded grooming routine, catering to various personal care needs.
How You Can Recreate This Bundle Using Fly
You can easily recreate Dollar Shave Club’s cross-sell bundle using Fly’s Bundle Upsell feature.
Start by creating a “More Ways to Look Good Bundle,” featuring a variety of cross-sells like butt wipes, deodorant, antiperspirant, and body bars.
Make sure to add a label for all the cross-sell products to help customers understand their benefits better.
Here’s how this DTC brand’s Frequently Bought Together bundle will look when made using Fly:
Harry’s is a popular DTC brand known for its high-quality, affordable shaving products.
Founded in 2013, the company aimed to move away from the traditional razor market by offering a subscription-based model.
Breakdown of Harry’s Subscription Bundle
Harry’s popular subscription bundle, the ‘Blades and Shave Gel’ kit, offers flexibility and value.
Subscribers can choose between 8 or 12 cartridges and enjoy 2 aloe-enriched shave gels.
With a 5% discount on various subscription options from 1 to 6 months and 12 months, customers can tailor their subscription to their needs.
Harry’s commitment to providing a personalized experience makes this bundle a popular choice among customers.
How You Can Recreate This Bundle Using Easy Bundles
Using Easy Bundles' Full Page Bundle Builder feature, you can recreate the Blades and Shave Gel Bundle with various product subscription tabs for 3 months, 6 months and 12 months.
Moreover, you can integrate this bundle with your existing subscription app and give various subscription discounts from 5%, 10% and 15% for products in each tab.
Here’s how this DTC brand’s Subscription Bundle will look when made using Easy Bundles:
Final Thoughts
Product bundles are a powerful tool for boosting your Shopify store’s AOV and conversion rates.
By drawing inspiration from the discussed DTC brands and using apps like Easy Bundles and Fly you can create customizable, value-driven bundles that truly resonate with your customers.
Whether it’s a subscription bundle like Harry’s or a gifting bundle like Sugarfina, the opportunities are endless.
Start creating irresistible bundles today, and let them drive increased sales and customer satisfaction for your business.
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Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
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AI recommended and manual recommendations for upselling.
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
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