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Product bundles have proven to be a powerful strategy for increasing the average order value (AOV) in various industries. When it comes to food and beverages, the appeal becomes even stronger. After all, who can resist the temptation of delicious food and beverages that promise to make a meal yummier?
In our previous guide on product bundles, we explored why this strategy works the best for online business, the different types of product bundling strategies brands can set up and a few examples too.
In this post, we delve deeper into the specific strategies that Shopify food and beverage brands can employ to leverage product bundles and boost their AOV.
How can Shopify food and beverage brands create product bundles?
There are various ways in which Shopify food and beverage brands can implement product bundling strategies. While we’re going to continue updating this post with fresh ideas, campaigns and product bundle types that brands implement, let’s take a look at some of our favorites:
1. Bundle based on personalized recommendations
Product bundles based on personalized recommendations take into account various factors such as a customer's interests, past purchases, and browsing behavior to create customized product bundles. By analyzing these data points, businesses can offer tailored bundles that align with the customer's preferences, increasing the chances of a purchase.
For example, suppose a customer frequently purchases ingredients for Italian cuisine, such as pasta, pasta sauce, and Parmesan cheese. Based on this purchasing pattern, you could create a personalized bundle including premium pasta varieties, a selection of gourmet pasta sauces, and a complementary assortment of Italian herbs and spices.
2. Bundle based on what sells together commonly
These product bundles demand analyzing customer and product insights to identify frequently co-purchased items. By understanding the patterns of products that are commonly bought together, food brands can create bundles that offer convenience, value, and a curated selection of items that complement each other.
For example, let's say a food brand has discovered that customers who purchase bread also tend to frequently buy butter and jam. Based on this insight, the brand can create a bundle called the "Breakfast Essentials Bundle” which includes a fresh loaf of bread, a high-quality butter spread, and a jar of delicious fruit jam.
Here’s an example of this bundle from Amazon:
3. Bundle based on ingredients/ content of products
Bundle based on ingredients of products involves creating bundles that feature complementary ingredients or items that are commonly used together in cooking or preparing meals, help the consumer follow a certain food preference, or have similar nutritional value to offer.
For example, let’s say you sell gluten free bread on your store alongside other variants of it. You can create a bundle of gluten free breads and cookies. For those who are allergic to gluten, the bundle makes for a good purchase!
Here’s an example of how a brand bundles products with oats and millets as key ingredients:
4. Bundle based on the ‘taste’ it offers
A bundle based on taste refers to a collection of products that are grouped and sold as a package, taking into account their flavor profiles and taste preferences. The aim is to provide customers with a curated selection of items that complement each other in terms of taste, allowing them to explore a range of flavors and enjoy a cohesive culinary experience.
For example, if someone enjoys chocolate muffins, likely, they would also enjoy mocha muffins as both have a similar profile as both contain elements of chocolate and coffee.
5. Bundle based on what goes well together
Another way to create a bundle on your Shopify food and beverage store is to club products that compliment each other. While this lets you sell more to a consumer, it also ensures that the consumer has a positive experience with the item they’re purchasing. When creating a food product bundle, the goal is to combine items that go well together, either in terms of taste, usage, or thematic appeal.
For example, you can bundle coffee and dry cakes from your store because they’re proven to go well together!
6. Bundle to enable bulk purchases
A bundle for bulk purchase refers to a package or offer where multiple units or a larger quantity of a particular product are combined. This type of bundle is designed to cater to customers who prefer to buy items in bulk to meet their long-term needs, save money, or ensure a continuous supply of a specific product.
For example, products like probiotics that a consumer may want to add to their daily regimen. Instead of buying probiotic bottles every week, they can make the purchase for the entire month or two.
You can also smartly turn this into a subscription model which secures your repeat sales for defined periods of time.
7. Bundles that help make a meal
"Make a meal" refers to the concept of creating a bundle of food products that are curated to offer customers a complete meal experience. By recommending a recipe or a specific culinary theme, food brands can suggest a combination of products from different categories that complement each other and provide all the necessary ingredients for a satisfying meal.
For example, you can cater to a taco night bundle including seasoned vegetables, tortillas, salsa, shredded cheese, and taco shells along with a recipe.
Here’s an example from Heinz:
8. Bundles that sell an experience
A product bundle that sells an experience is a curated collection of items or products that are specifically designed to provide customers with a unique and immersive experience.
Rather than focusing solely on the individual products, this type of bundle aims to create a holistic experience that goes beyond the physical items themselves. It aims to evoke emotions, create memories, and deliver a specific theme or narrative to the customers.
For example, one can curate a “Picnic Adventure Bundle” that includes a cozy picnic blanket, gourmet sandwiches, artisanal cheeses, refreshing beverages, and a nature-inspired playlist.
Bundles that sell an experience have a cohesive narrative or theme, creating a compelling storytelling element. This narrative adds depth and meaning to the customer's interaction with the brand, enhancing their overall experience and satisfaction.
Here’s an example of an experience or theme-based product bundle:
9. Bundles based on individual preferences
Another way to create product bundles on your Shopify food and beverage store, is to let the consumer do so themselves!
In this type of bundling, you let online shoppers add the food and beverage products as per their own preferences. This way they get to pick and choose items that they like and really want, and still get an offer on it!
For example, you have a canned beverages store. You can let consumers build their own bundle with the flavors they like and also choose the quantities they want them in. Adding a discount based on the number of products added or the cart value achieved can further sweeten the deal.
Here’s an example of how Vahdam Teas lets the consumer build their own bundle:
What type of product bundle should you create?
Product bundles can be created in many different ways.
While you can always create product bundles based on product variants and customer preferences, you can also experiment with the strategy you follow as we spoke about above. But to implement any of it, you need to be able to build out these bundles and sell them on your Shopify food and beverage store.
That’s where having a Shopify product bundles app like Easy Bundles comes into play.
Whether you want to create pre-curated product bundles or let buyers build their own, the app lets you do it all.
Not sure where to begin creating product bundles on your Shopify food and beverage store?
Install the Easy Bundles app and reach out to our team of experts.
PS : Thanks to our app partner PluginHive for mentioning Easy Bundles on Best Shopify Product Bundles Apps. 🙌🏻
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