Product bundling is a proven strategy for increasing the average order value (AOV) in various D2C industries. It is especially effective when it comes to food and beverages. After all, who can resist the temptation of delicious food and beverages that promise to make a meal yummier?
In our previous guide on product bundling, we discussed why bundle products works for online businesses, outlined different types of product bundling strategies, and provided several examples.
In this blog, we will dive deeper into product bundling examples and strategies tailored specifically for the Shopify food and beverage industry. These strategies will not only boost your AOV but also provide your customers with an unforgettable experience.
How Can Shopify Food and Beverage Brands Create Product Bundles?
Shopify food stores have numerous ways to implement effective product bundling strategies. While we will continue updating this blog with new and best product bundle examples and campaigns, let’s explore some of our favorite strategies:
1. Bundle Based on Personalized Recommendations
These product bundles consider various factors such as customer interests, past purchases, and browsing behavior to create customized offerings. By analyzing these data points, businesses can design tailored bundle offers align with customer preferences, thereby increasing the likelihood of a purchase.
For example: If a customer frequently buys ingredients for Italian cuisine, such as pasta, pasta sauce, and Parmesan cheese, you could create a personalized bundle that includes premium pasta varieties, a selection of gourmet pasta sauces, and an assortment of complementary Italian herbs and spices.
Creating effective product bundles requires analyzing customer and product insights to identify frequently co-purchased items. By understanding which products are commonly bought together, food brands can design bundles that offer convenience, value, and a curated selection of complementary items.
For example: If a food brand discovers that customers who buy bread often also purchase butter and jam, they can create a "Breakfast Essentials Bundle." This bundle could include a fresh loaf of bread, high-quality butter, and a jar of delicious fruit jam, providing customers with a convenient and attractive package.
3. Bundle based on ingredients/ content of products
Bundle based on ingredients of products involves creating bundles that feature complementary ingredients or items that are commonly used together in cooking or preparing meals, help the consumer follow a certain food preference, or have similar nutritional value to offer.
For example, let’s say you sell gluten free bread on your store alongside other variants of it. You can create a bundle of gluten free breads and cookies. For those who are allergic to gluten, the bundle makes for a good purchase!
Here’s an example of how a brand is bundling products with oats and millets as key ingredients:
4. Bundle Based on the ‘Taste’ It Offer
Product Bundles based on taste refers to a collection of products that are grouped and sold as a package, taking into account their flavor profiles and taste preferences. The aim is to provide customers with a curated selection of items that complement each other in terms of taste, allowing them to explore a range of flavors and enjoy a cohesive culinary experience.
For example, if someone enjoys chocolate muffins, likely, they would also enjoy mocha muffins as both have a similar profile as both contain elements of chocolate and coffee.
5. Bundle Based on What Goes Well Together
Another way to create a bundle on your Shopify food and beverage store is to club products that compliment each other. While this lets you sell more to a consumer, it also ensures that the consumer has a positive experience with the item they’re purchasing. When creating food product bundles, the goal is to combine items that go well together, either in terms of taste, usage, or thematic appeal.
For example, you can bundle coffee and dry cakes from your store because they’re proven to go well together.
6. Bundle to Enable Bulk Purchases
A bundle for bulk purchase refers to a package or offer where multiple units or a larger quantity of a particular product are combined. This type of bundle is designed to cater to customers who prefer to buy items in bulk to meet their long-term needs, save money, or ensure a continuous supply of a specific product.
For example, products like probiotics that a consumer may want to add to their daily regimen. Instead of buying probiotic bottles every week, they can make the purchase for the entire month or two.
Pro Tip - You can also smartly turn this into a subscription model which secures your repeat sales for defined periods of time.
7. Bundles that help make a meal
"Make a meal" refers to the concept of creating a bundle of food products that are curated to offer customers a complete meal experience. By recommending a recipe or a specific culinary theme, food brands can suggest a combination of products from different categories that complement each other and provide all the necessary ingredients for a satisfying meal.
For example, you can cater to a taco night bundle including seasoned vegetables, tortillas, salsa, shredded cheese, and taco shells along with a recipe.Here’s an example from Heinz:
Aiming to increase Average Order Value? Use Easy Bundles to offer Build Your Own Bundles on your Shopify store.
8. Bundles That Sell an Experience
Product bundles that sell an experience are curated collections of items specifically designed to provide customers with a unique and immersive experience. Rather than focusing solely on the individual products, these bundles aim to create a holistic experience that goes beyond the physical items themselves. They seek to evoke emotions, create memories, and deliver a specific theme or narrative to the customers.
For example, one might curate a “Picnic Adventure Bundle” that includes a cozy picnic blanket, gourmet sandwiches, artisanal cheeses, refreshing beverages, and a nature-inspired playlist.
Bundled products that act as an experience by having a cohesive narrative or theme create a compelling storytelling element. This narrative adds depth and meaning to the customer's interaction with the brand, enhancing their overall experience and satisfaction.
Here’s an example of an experience or theme-based product bundle:
Pro Tip - In all these examples of bundling , you need to price your bundle smartly to provide value while making a profit. We will suggest you to visit Easy Bundles demo store and choose the food and beverage category to learn from some examples.
9. Build Your Own Meal Based on Individual Preferences
Another way to create product bundles on your Shopify food and beverage store, is to let the consumer do so themselves!In this type of bundling, you let online shoppers add the food and beverage products as per their own preferences. This way they get to pick and choose items that they like and really want, and still get an offer on it!
This is our most outperforming strategy in other industries as well, as evident from Arbor’s story.
For example, you have a canned beverages store. You can let consumers build their own bundle with the flavors they like and also choose the quantities they want them in. Adding a discount based on the number of products added or the cart value achieved can further sweeten the deal.
Here’s an example of how Vahdam Teas lets the consumer build their own bundle:
Product bundles can be created in many different ways.
While you can always create product bundles based on product variants and customer preferences. You can also experiment with the strategy we spoke about above.
But to implement any of it, you need to be able to build out these bundles and sell them on your Shopify food and beverage store. That’s where having a Shopify product bundles app like Easy Bundles comes into play.
Whether you want to create pre-curated product bundles or let buyers build their own, the app lets you do it all.
Not sure where to begin creating product bundles on your Shopify food and beverage store?
A product bundle is a group of related products sold together at a discounted price.
2. What is a Shopify bundle builder. How does it work?
A Shopify bundle builder is an app that simplifies the process of building product bundles. It allows you to combine bundles, set bundle pricing, and manage inventory efficiently.
3. How can I create product bundles on Shopify?
Leverage Easy Bundles, a comprehensive bundle builder app. Create various bundle types — fixed, discounts, mix-and-match, among others, with customizable layouts.
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
Boost AOV with Easy Bundles
All-In-One Bundles: Bundle Builder, Box Builder, Build A Box, Gift Box Builder, Mix and Match Bundle
Boost AOV with Build your own Bundles and Gift Boxes!
Boost AOV with Build your own Bundles and Gift Boxes!
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
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