The beauty industry is experiencing a transformation, and much of this change is happening online. Shopify, one of the world’s leading eCommerce platforms, is empowering beauty brands to thrive in the digital world. With its user-friendly interface, scalable solutions, and robust integrations, Shopify has become the go-to platform for beauty brands, ranging from skincare to cosmetics.
In this blog, we'll explore some of the top beauty Shopify brands leading the charge in 2025. From household names like Kylie Cosmetics to emerging players making a mark, these brands showcase the endless possibilities Shopify offers to beauty entrepreneurs.
Top 30 Beauty Shopify Brands
Now, let's dive into the brands that are redefining beauty eCommerce on Shopify. These top beauty brands not only use Shopify to power their online presence, but they also showcase unique strategies and innovation that set them apart.
Kylie Jenner’s brand has become one of the most successful beauty empires ever. With Shopify’s scalability, Kylie Cosmetics delivers its popular line of makeup and skincare products seamlessly to millions of customers globally. Their success on Shopify is driven by strong branding, exclusive product launches, and limited-time promotions that keep customers coming back.
Glossier is a shining example of how beauty brands can build a loyal community. Known for its minimalist approach to beauty, Glossier thrives on Shopify’s platform, offering customers personalized experiences and a seamless shopping journey. The brand’s strength lies in its ability to create a strong connection with its customers, often utilizing social media and user-generated content.
Founded by Selena Gomez, Rare Beauty focuses on inclusivity and offering beauty products for all skin tones. Shopify’s tools allow the brand to customize its store, ensuring a smooth, mobile-friendly shopping experience. Rare Beauty's success is powered by its emphasis on self-acceptance and beauty beyond traditional standards.
Known for its professional-quality makeup brushes and cosmetics, Morphe has built a loyal customer base by offering affordable beauty products with high performance. Shopify’s multi-channel sales options help Morphe expand its reach, selling across different platforms and offering customized product recommendations.
Launched by Rihanna, Fenty Beauty has been a trailblazer in promoting diversity in the beauty industry. Shopify enables Fenty Beauty to deliver a smooth online experience, with a range of features like loyalty programs and advanced analytics to drive customer engagement and satisfaction.
This budget-friendly beauty brand is one of the most popular in the world. Known for its cruelty-free and high-quality products, Elf relies on Shopify’s easy integration of tools like email marketing, product bundling, and influencer collaborations to expand its reach.
Colourpop’s commitment to offering trendy, high-quality makeup at affordable prices has earned it a dedicated following. Shopify helps Colourpop manage a large product inventory, provide excellent customer service, and implement effective marketing strategies to maintain brand loyalty.
Pixi Beauty's approach to skincare and cosmetics has earned it a spot on many best-of lists. Shopify’s customizable features allow Pixi to create a user-friendly site, while powerful integrations help with targeted marketing and customer retention.
Known for its sustainable and cruelty-free skincare products, Tropic Skincare utilizes Shopify’s tools to streamline its product offering, allowing it to build a loyal customer base and expand into new markets worldwide.
Beardbrand has carved a niche in the male grooming industry, offering premium beard care products. Shopify’s robust features help Beardbrand offer a personalized experience and easy checkout process for its customers.
Known for its trendy, bold designs, Skinnydip London offers a wide range of beauty products, from skincare to makeup. Shopify’s platform helps the brand seamlessly manage its extensive product catalog and deliver an engaging shopping experience to its youthful audience.
Hismile is revolutionizing the teeth-whitening industry, offering a range of teeth-whitening products that are both effective and safe. Shopify helps Hismile maintain smooth, efficient eCommerce operations, providing customers with easy-to-navigate pages and seamless checkout.
A brand that focuses on creating cosmetics for women of color, Mented Cosmetics thrives on Shopify’s customizable platform. Their Shopify store delivers easy navigation and beautiful product displays, allowing the brand to reach its targeted demographic effectively.
Known for its high-quality makeup products, Lisa Eldridge’s brand emphasizes artistry and premium beauty. Shopify allows the brand to showcase its makeup tutorials, product collections, and artist collaborations in an elegant and user-friendly store.
BareMinerals is known for its clean, mineral-based makeup products. Shopify powers bareMinerals’ eCommerce platform, offering an easy browsing experience with features like real-time inventory tracking and personalized product recommendations.
Olaplex, a leader in hair care technology, uses Shopify to sell its revolutionary hair repair products. Their Shopify-powered store allows the brand to efficiently manage sales, offer worldwide shipping, and engage customers with exclusive product bundles.
Goop, founded by Gwyneth Paltrow, offers a variety of beauty products that promote wellness and self-care. Shopify’s robust tools help Goop maintain its premium eCommerce experience, driving sales and enhancing customer satisfaction.
Doe Lashes has quickly grown into one of the top beauty brands, known for its lightweight, comfortable false eyelashes. Using Shopify, Doe Lashes can easily manage inventory, run promotional offers, and engage customers with loyalty programs.
Founded by makeup artist Bobbi Brown, Jones Road focuses on clean beauty products. Shopify helps the brand offer an intuitive shopping experience, with easy navigation for its high-quality, simple beauty solutions.
A beauty brand designed specifically for men, Stryx offers grooming essentials like foundation and concealer. Shopify’s tools help Stryx create a user-friendly site that appeals to its male customer base, offering quick and easy access to the brand’s unique products.
Alleyoop offers multi-functional beauty products that simplify the beauty routine. Shopify helps the brand manage its extensive product lineup and deliver engaging customer experiences through personalized recommendations and targeted marketing.
Lashify is revolutionizing the eyelash extension industry with its innovative at-home lash system. Shopify allows Lashify to sell its premium products with ease, offering a smooth customer experience from browsing to checkout.
Known for its high-tech hair tools, T3 Micro offers advanced hairdryers, straighteners, and curling irons. Shopify’s platform supports T3’s sales, helping it reach a global audience while providing easy integration with social media platforms for marketing.
A cruelty-free makeup brand, Beauty Crop offers products that are both effective and fun. Shopify helps the brand manage its extensive catalog and connect with customers via loyalty programs and email marketing.
Glow Recipe specializes in skincare made from natural ingredients. Shopify’s flexible platform helps Glow Recipe maintain its visually appealing, highly functional eCommerce store that delivers a seamless shopping experience.
Known for its premium makeup brushes, Spectrum Collections offers high-quality products that cater to beauty lovers. Shopify helps the brand manage global sales and promotions while offering easy navigation and excellent customer service.
Ren Skincare is committed to using clean ingredients in its products. With Shopify, Ren Skincare offers a streamlined online shopping experience, complete with easy navigation, customer loyalty programs, and frequent product launches.
SKKN by Kim, founded by Kim Kardashian, is a luxury skincare brand that focuses on science-backed, high-performance skincare solutions. Launched in 2022, the brand offers a minimalistic, yet highly effective approach to skincare with products designed to rejuvenate, hydrate, and protect all skin types.
ILIA Beauty is a clean, sustainable makeup brand that has gained immense popularity for its skincare-infused beauty products. The brand focuses on organic ingredients, cruelty-free formulations, and sustainable packaging.
True Botanicals is a luxury organic skincare brand dedicated to providing non-toxic, plant-based beauty solutions. The brand has gained a strong following due to its commitment to clean beauty and clinically proven, anti-aging formulas.
What Makes Shopify Perfect for Beauty Brands?
Shopify is more than just a platform to host an online store. It's a powerful tool that provides everything beauty brands need to succeed in the competitive eCommerce market. Here's why Shopify is the perfect fit for beauty brands:
Ease of Use: Shopify’s intuitive design makes it easy for beauty brands to launch and manage their online stores, even without technical expertise. The drag-and-drop feature allows you to create an aesthetically pleasing store that resonates with your target audience.
Scalability: As beauty brands grow, Shopify grows with them. The platform supports everything from small indie brands to large enterprises, providing tools to manage high-volume sales, international expansion, and seasonal spikes like Black Friday or holiday sales.
Security: Shopify’s secure payment gateways, SSL certificates, and compliance with PCI standards ensure that both merchants and customers can trust the platform for secure transactions.
Apps and Integrations: Shopify integrates with a variety of apps that are vital for beauty brands, such as loyalty programs, customizable checkout processes, and advanced analytics. Brands can easily implement upselling, cross-selling, and product bundling strategies, helping to increase average order value (AOV).
Trends Driving the Success of Shopify Beauty Brands
The success of Shopify beauty brands can be attributed to several trends currently shaping the industry. Here are the key trends driving their growth:
Direct-to-Consumer (DTC) Model: More beauty brands are adopting the DTC model, eliminating the middleman and creating stronger relationships with customers. Shopify’s platform helps brands implement DTC sales efficiently, resulting in higher profit margins and more control over customer experiences.
Personalization and Customization: Brands are increasingly using Shopify’s powerful analytics tools to offer personalized product recommendations, loyalty programs, and customer experiences. Beauty brands are leveraging data to provide a tailored shopping experience that feels more personal and engaging.
Sustainability and Clean Beauty: Clean, green beauty is taking the industry by storm. Brands like Rare Beauty and Tropic Skincare use Shopify to promote their sustainable and cruelty-free products, offering transparency to customers who are increasingly conscious of the ingredients and environmental impact.
Social Media and Influencer Marketing: Social media is one of the strongest marketing tools for beauty brands. Shopify helps brands integrate social media channels with their stores, making it easier to create shoppable posts and collaborate with influencers, further driving sales and brand visibility.
Why Shopify is the Best Choice for Beauty Brands
Shopify’s versatility makes it the ideal platform for beauty brands looking to grow and succeed online. Here are some key reasons why beauty brands should consider Shopify:
Seamless Integration with Beauty Apps: Shopify integrates with a variety of beauty-specific apps that help brands enhance their store’s functionality. Apps like Easy Bundles allow beauty brands to offer attractive product packages, while Giftkart helps manage loyalty programs, gift cards, and customer rewards.
Advanced Analytics and Reporting: Shopify’s detailed reporting helps beauty brands understand customer behavior, track sales, and optimize marketing strategies for better performance.
Global Reach: Shopify’s tools support international sales by offering features like multi-currency, multilingual capabilities, and global shipping options. Beauty brands can expand globally, reaching customers in different countries with ease.
Conclusion
Shopify has proven to be a game-changer for beauty brands, providing them with the tools they need to succeed in the competitive world of eCommerce.
Whether you're a well-established brand like Kylie Cosmetics or an emerging brand like Doe Lashes, Shopify offers endless opportunities for growth and success.
With its easy-to-use platform, advanced integrations, and scalability, Shopify is the best choice for beauty brands looking to build a strong online presence in 2025.
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How do beauty brands increase sales on Shopify?
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How do I start a beauty brand on Shopify in 2025?
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
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